Bed Bath & Beyond and The Novogratz Launch Curated Furniture and Décor Collection for One-Stop Back to College Shopping
Bed Bath & Beyond has launched a new collection in collaboration with The Novogratz, designed for students preparing for college. This curated collection features colorful and modern furniture and décor, now available in stores and online. Items start at $12.99, including various solutions for small living spaces. The collection aims to help personalize dorms and apartments. Additionally, there will be a VIP makeover for one lucky college residence this fall. The initiative emphasizes affordability and customer convenience with services like a College Savings Pass.
- Launch of the Novogratz collection targets college students, potentially boosting sales.
- Items start at $12.99, appealing to budget-conscious consumers.
- VIP makeover event may enhance brand engagement and visibility.
- None.
The new creative collection with colorful, cool and modern offerings is now available in-store and online at Bed Bath & Beyond
UNION, N.J., July 19, 2022 /PRNewswire/ -- Bed Bath & Beyond® (NASDAQ: BBBY) is teaming up with the celebrity husband and wife design duo – The Novogratz (with offices in New York and Los Angeles), to inspire students and families gearing up for Back to College with colorful, cool, and modern furniture and décor. The new curated collection, now available in Bed Bath & Beyond stores and online at bedbathandbeyond.com/college, is an assortment of furniture solutions, décor, and bedding and bath with a fresh style that elevates dorms, apartments, and small living spaces, so every space can reflect personal design choices.
"Bed Bath & Beyond is the one-stop Back to College destination for students and families who want to personalize and elevate their 'home away from home,' all at an affordable price," said Mara Sirhal, EVP and Chief Merchandising Officer at Bed Bath & Beyond. "The Novogratz new collection offers unique items that we know our customers will love, while helping them transform their small living spaces into bespoke expressions of their personal lifestyle."
As a mom of seven with two children in college right now, Cortney Novogratz knows a thing or two about creating a fun and functional dorm room. "Bed Bath & Beyond has always been a place our family heads to when it's time to plan and get ready to head back to campus. We're so pleased to partner with them on this colorful and happy collection and hope it inspires other fellow customers to be fearless, enjoy the process and feel empowered by the whole design and decorating experience. Our collection includes 'dorm in a box' – everything from bedding to lighting, rugs, bathroom, and accessories – it's that seamless!" said Cortney Novogratz of The Novogratz.
Back to College Residence Makeover
This fall, The Novogratz and Bed Bath & Beyond will reveal one lucky college residence that will receive a VIP makeover by The Novogratz themselves – transforming the space into a fun, functional and well-curated home through the collection's distinct product offerings. Stay tuned to Bed Bath & Beyond and The Novogratz on Instagram (bedbathandbeyond, thenovogratz) and TikTok (bedbathandbeyond, thenovogratz) in the coming weeks for more details.
Bed Bath & Beyond x Novogratz Collection
The Novogratz collection will help students and anyone looking to transform their living spaces into personalized and well-curated homes—all starting at
- Novogratz® 18" x 30" Hello Multicolor Welcome Mat –
$12.99 - Novogratz® Waverly Botanical Twin XL Sheet Set in Green –
$59.99 - Novogratz® x Globe Mason 15" Lamp in Matte Brass –
$69.99 - Novogratz® Waverly Tile 2-Piece Twin/Twin XL Comforter Set in Pink –
$99.99 - Novogratz® Cache Metal Locker End Table (available in multiple colors) – starting at
$98.99 - Novogratz® Brittany Armless Futon (available in multiple colors) – starting at
$260.99
About Bed Bath & Beyond Back-to-College Services
Bed Bath & Beyond's customer-favorite services are designed to make going back-to-campus easier, more convenient, and more affordable for all families. Students and their parents have access to:
- Bed Bath & Beyond College Savings Pass: 20 percent off every student purchase through Friday, Sept. 30 (standard coupon terms apply)
- Pack & Hold®: allows students to shop locally or online and pick up items when needed, at a store near campus
- Back-to-College Online Shopping Checklist: helpful list ensures collegiate students have everything needed for college living
- Same Day Delivery: get purchases fast and easy, no car required!
For more information and to shop The Novogratz collection, visit Bed Bath & Beyond stores nationwide or online at bedbathandbeyond.com/college.
About Bed Bath & Beyond
Bed Bath & Beyond Inc. and subsidiaries (the "Company") is an omnichannel retailer that makes it easy for our customers to feel at home. The Company sells a wide assortment of merchandise in the Home, Baby, Beauty and Wellness markets. Additionally, the Company is a partner in a joint venture which operates retail stores in Mexico under the name Bed Bath & Beyond. Bed Bath & Beyond operates websites at bedbathandbeyond.com, bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca, facevalues.com and decorist.com.
About The Novogratz
Robert and Cortney Novogratz, well-known and beloved designers, and parents of seven children, are known for their eclectic style and the way they mix high and low items together. They have an eye for curating art to match every project aesthetic. Re-creating from the ground up, across the country in residential, retail and hotels are among their oeuvres. They have been widely covered by global media for over a decade, having starred in TV shows on Bravo and HGTV, for their eponymous line of furniture and home decor products, which feature "boutique designs at affordable prices", and their recently published design guide, Novogratz: Design Fix (Rizzoli).
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SOURCE Bed Bath & Beyond
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