BlackBerry Partners with American Red Cross on Community Safety and Resilience

Rhea-AI Summary

BlackBerry Limited (NYSE: BB; TSX: BB) has extended its partnership with the American Red Cross to enhance community safety and resilience. The company will donate its AtHoc software, which facilitates emergency response and disaster preparedness. This collaboration builds on their long-standing support during crises like wildfires and hurricanes. BlackBerry emphasizes its commitment to the United Nations Sustainable Development Goals through this initiative. The Red Cross acknowledges the value of AtHoc in timely communications during disasters, assisting in saving lives and recovery efforts.

Positive

• Extended partnership with American Red Cross enhances community safety.
• Donation of AtHoc software enhances disaster response capabilities.
• Supports United Nations Sustainable Development Goals.

Negative

• None.

WATERLOO, ON, Sept. 21, 2020 /PRNewswire/ -- BlackBerry Limited (NYSE: BB; TSX: BB) announced today that it is extending its partnership with the American Red Cross, with the purpose of enabling safe and resilient communities.  BlackBerry will donate its BlackBerry^® AtHoc^® software to the Red Cross, powering its mission to provide emergency assistance, disaster relief and disaster preparedness education to all people in need. 

BlackBerry has been a partner of the Red Cross for several years, helping them respond effectively to disasters, including recent wildfires, hurricanes and other events.

Resilient communities are less vulnerable to economic, social and environmental crisis, increasing their long-term sustainability.  Partnerships increase the impact of the critical work businesses must do to address the key global challenges we are all facing today.  The partnership between BlackBerry and the Red Cross supports BlackBerry's commitment to the United Nations Sustainable Development Goals .

"BlackBerry is proud to partner with the American Red Cross to empower sustainable communities," said Neelam Sandhu, Vice President of Business Operations & Strategic Accounts, Office of the CEO. "BlackBerry AtHoc enables communities to effectively respond to crisis, helping to save lives and aiding post-disaster recovery."

"We are so grateful for our partnership with BlackBerry, whose support enables us to help people in need, during large scale disasters like the recent and ongoing wildfires," said Jennifer Adrio Chief Executive Officer of the American Red Cross Northern California Coastal Region. "One thing you can't get back in a disaster is time, and BlackBerry's AtHoc system enables us to communicate through multiple channels during times of crisis."

BlackBerry AtHoc, the most secure critical event management solution, gives organizations the information they need to make critical safety decisions in real-time, helping to protect lives, assets and operations, during planned and unplanned events.  For more information, visit BlackBerry.com/AtHoc.

About BlackBerry
BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 175M cars on the road today.  Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint security management, encryption, and embedded systems.  BlackBerry's vision is clear - to secure a connected future you can trust.

BlackBerry. Intelligent Security. Everywhere. 

For more information, visit BlackBerry.com and follow @BlackBerry.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Media Contact:
BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@BlackBerry.com

View original content to download multimedia:http://www.prnewswire.com/news-releases/blackberry-partners-with-american-red-cross-on-community-safety-and-resilience-301134476.html

SOURCE BlackBerry Limited

FAQ

What is BlackBerry's recent partnership announcement with the American Red Cross?

BlackBerry has extended its partnership with the American Red Cross, donating its AtHoc software to support emergency assistance and disaster preparedness.

How does BlackBerry's AtHoc software benefit the American Red Cross?

AtHoc enables the Red Cross to communicate effectively during emergencies, enhancing their ability to respond quickly and efficiently to disasters.

What are the financial implications of BlackBerry's partnership with the Red Cross?

While the press release does not mention direct financial implications, the partnership may bolster BlackBerry's reputation and align with its commitment to sustainable development, potentially impacting long-term investor sentiment.

How does BlackBerry's partnership align with global sustainability goals?

The partnership supports BlackBerry's commitment to the United Nations Sustainable Development Goals by fostering resilient communities through effective disaster response.

What types of disasters has BlackBerry helped the Red Cross respond to?

BlackBerry has assisted the Red Cross in responding to various disasters, including recent wildfires and hurricanes.