In High Demand: BARK Relaunches Weed-Inspired Dog Toys and Treats
- BARK relaunches its 4/20-inspired dog toys and treats for the fifth year, targeting BarkBox and Super Chewer subscribers.
- -edition collections include plush toys like B-O-N-G-O and Apple of My High, along with durable options like Snack-Packed Bong and Munchie the Bear.
- New customers can avail of a special offer of $4.20 for their first box with a subscription.
- The company experienced high demand in previous years, with sell-outs and strong sales performance surpassing Black Friday.
- BARK's innovative approach to product design and marketing strategies has contributed to the success of its weed-inspired collections.
- None.
Limited-edition “4/20” collection returns for the fifth year following sell-outs, re-sells and general hysteria for the products among dog parents
(Photo: Business Wire)
BARK is now rolling out its 4/20-themed collection for new and current BarkBox and Super Chewer subscribers for a limited time. New customers can even receive their first box for just
The first launch of the 4/20-themed dog toys in 2020 sent dog parents into a blaze, with BARK selling out of product in the first 24 hours and BARK’s Facebook ad with the toys garnering 5,000 comments in 10 hours.
“When we first launched 4/20 toys in 2020, there was instant excitement among dog parents, resulting in one of our biggest sales days ever - even surpassing the previous Black Friday with three times more sales,” said Dave Stangle, VP of Brand Marketing at BARK. “Four years later, these toys are still some of our top sellers, with a weed-inspired toy or treat for every kind of dog and playstyle. We love dreaming up ways to tap into cultural moments and people’s obsessions to reach even more dogs and dog parents.”
To learn more about and shop BARK’s 4/20 offerings, visit bark.co.
About BARK
BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog’s breed, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target and Amazon; its high-quality, nutritious meals made for your breed with BARK Food; and products that meet dogs’ dental needs with BARK Bright®. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at BARK.co for more information.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240417514580/en/
Investors:
Michael Mougias
investors@barkbox.com
Media:
Garland Harwood
press@barkbox.com
Source: BARK, Inc.
FAQ
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