BARK Launches BarkBox in Retail for the First-Time with Target
BARK (NYSE: BARK) has announced the first-ever retail launch of its BarkBox subscription product at Target. The Rudolph the Red-Nosed Reindeer-themed box, available in three sizes for different dog sizes, features plush toy versions of holiday characters and treats. The product is available on target.com and will be in Target stores nationwide from December 1. To mark the launch, BARK is partnering with shelters across the country to spotlight adoptable 'misfit' dogs with special circumstances, providing toys, treats, food, beds, and Rudolph-themed BarkBoxes to adopted families.
BARK (NYSE: BARK) ha annunciato il lancio al dettaglio della sua BarkBox, un prodotto in abbonamento, presso Target. La scatola a tema Rudolph la renna dal naso rosso, disponibile in tre dimensioni per diverse taglie di cani, include versioni in peluche di personaggi natalizi e dolcetti. Il prodotto è disponibile su target.com e sarà presente nei negozi Target in tutta la nazione a partire dal 1° dicembre. Per celebrare il lancio, BARK sta collaborando con rifugi in tutto il paese per mettere in evidenza i cani 'sfortunati' adottabili con circostanze speciali, fornendo giocattoli, dolcetti, cibo, letti e BarkBoxes a tema Rudolph alle famiglie adottive.
BARK (NYSE: BARK) ha anunciado el primer lanzamiento al por menor de su producto de suscripción BarkBox en Target. La caja temática de Rodolfo el reno de la nariz roja, disponible en tres tamaños para diferentes razas de perros, incluye versiones de peluche de personajes navideños y golosinas. El producto está disponible en target.com y estará en las tiendas Target en todo el país a partir del 1 de diciembre. Para marcar el lanzamiento, BARK se asocia con refugios de todo el país para destacar a los perros 'desajustados' adoptables con circunstancias especiales, proporcionando juguetes, golosinas, comida, camas y BarkBoxes temáticos de Rodolfo a las familias adoptivas.
BARK (NYSE: BARK)는 Target에서 구독 제품 BarkBox의 최초 소매 출시를 발표했습니다. 루돌프 빨간 코 사슴을 주제로 한 이 박스는 다양한 개 크기에 맞춰 세 가지 크기로 제공되며, 휴일 캐릭터의 봉제 인형과 간식이 포함되어 있습니다. 이 제품은 target.com에서 구입할 수 있으며, 12월 1일부터 미국 전역의 Target 매장에서 판매됩니다. 출시를 기념하기 위해 BARK는 전국의 보호소와 협력하여 특별한 상황에 있는 입양 가능한 '부적합한' 개들을 조명하고, 입양된 가족에게 장난감, 간식, 음식, 침대 및 루돌프 테마의 BarkBox를 제공합니다.
BARK (NYSE: BARK) a annoncé le premier lancement en vente au détail de son produit d'abonnement BarkBox chez Target. La boîte sur le thème de Rodolphe le renne au nez rouge, disponible en trois tailles pour différents chiens, comprend des versions en peluche de personnages de vacances et des friandises. Le produit est disponible sur target.com et sera dans les magasins Target à l'échelle nationale à partir du 1er décembre. Pour marquer le lancement, BARK s'associe à des refuges à travers le pays pour mettre en avant des chiens 'anormaux' adoptables avec des circonstances spéciales, en fournissant des jouets, des friandises, de la nourriture, des lits et des BarkBoxes sur le thème de Rodolphe aux familles adoptantes.
BARK (NYSE: BARK) hat die erstmalige Einzelhandelsbemusterung seines Abonnementprodukts BarkBox bei Target angekündigt. Die thematische Box Rudolph das rotnasige Rentier, erhältlich in drei Größen für verschiedene Hunderassen, enthält Plüschspielzeuge von Feiertagscharakteren und Leckereien. Das Produkt ist auf target.com erhältlich und wird ab dem 1. Dezember in Target-Filialen landesweit verfügbar sein. Um den Launch zu feiern, arbeitet BARK mit Tierheimen im ganzen Land zusammen, um adoptierbare 'Fehlplatzierungen' mit besonderen Umständen hervorzuheben und bietet Spielzeug, Leckereien, Futter, Betten und Rudolph-Themen-BarkBoxes für adoptierte Familien an.
- First-time retail expansion of BarkBox through major retailer Target
- Multi-channel distribution strategy combining online and nationwide physical store presence
- Strategic holiday season launch timing
- None.
Insights
BARK's strategic move to launch BarkBox in Target represents a significant expansion of their distribution channels, potentially reaching a broader customer base during the important holiday shopping season. This retail partnership with Target, a major national retailer, could substantially boost BARK's revenue and brand visibility.
The key advantages include:
- Access to Target's extensive retail network and customer base
- Diversification beyond subscription-based revenue model
- Strategic timing with holiday season shopping
- Cross-promotional opportunities through shelter partnership campaign
The Rudolph®-themed box is now available for the holiday season
Photo: Business Wire
Created by BARK’s in-house design team, the Rudolph-themed BarkBox features plush dog toy versions of characters from the timeless holiday special, including Rudolph, Bumble and Kris Kringle, in addition to holiday-themed treats. The box is available in three sizes for small, medium and large dogs.
To celebrate the launch and harness the spirit of Rudolph, BARK connected with shelters and rescue groups across the country to spotlight adoptable “misfit” dogs with special circumstances in BARK’s marketing materials and on social media. Leveraging high-quality photos showcasing the unique personalities of each dog and their heartwarming stories, BARK is giving these dogs the opportunity to find their forever home this holiday season, along with toys, treats, food, beds and Rudolph-themed BarkBoxes for each adopted family.
“There are a number of reasons why certain dogs can be overlooked in shelters. Statistically, bonded pairs, shy or anxious dogs and dogs with disabilities have a harder time getting adopted, despite their personalities,” said Michael Black, Chief Revenue Officer and General Manager, Consumables at BARK. “BARK as a company is full of self-identifying misfit humans and perfectly imperfect dogs. We are using our BarkBox launch at Target to highlight these incredible dogs who’ve been through difficult times and help connect them with their future families.”
BARK’s adoptable “misfit” dogs include:
-
Galleta, from Underdog Rescue in
Minneapolis . Galleta is a wheelchair-bound Shepherd and Cattle Dog mix who was found as a stray with bullet fragments in his abdomen. In his wheels, Galleta can do just about anything he puts his mind to including Zoomies, fetch and even swimming. He has been waiting for his forever home since December 2020 and is an amazing ambassador for disabled pups, proving that being different only makes him more lovable. -
Milo, from Border Tails Rescue in
Chicago . Milo is a three-year-old American Eskimo mix with an autoimmune condition that has resulted in him being almost completely hairless. A friend to dogs, cats and other small animals, Milo may never grow his fur back, but he’s a happy boy who looks very distinguished in a turtleneck sweater. -
Porky, from Pup Culture Rescue in
Los Angeles . Porky is a young Bulldog who was surrendered to a shelter when his backyard breeder was not able to make a profit off of him. Porky loves to run and play even with a mild neurological issue that affects the strength in his hind legs. While diapers are part of Porky’s daily routine, he doesn’t notice them at all, and his goofy personality makes him the perfect pup for passionate Bulldog lovers. -
Bebe, from Second Chance Rescue in
New York City . Bebe is a seven-year-old Pitbull mix, who is really just a 75-pound loveable loaf and couch potato always up for a lazy afternoon cuddle. Bebe was left on the streets after his family moved and was hit by a car resulting in hind-end paralysis. Despite the occasional wobble, Bebe can keep up with all the other dogs, but what Bebe really craves is attention and head rubs from people. -
Mo and Jo, from North Texas Aussie Rescue in
North Texas . Mo and Jo are three-month-old Australian shepherd puppies. As a result of unethical merle to merle breeding practices, Mo and Jo are completely deaf. Despite these challenges, Mo and Jo score huge points of being off-the-charts cute and are in need of a safe and supportive home where they can grow into their full potential of being great dogs.
To purchase BarkBox at Target, shop in-store at Target or online at target.com. For more information about the adoptable dogs, visit bark.co.
About BARK
BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target, Amazon and Chewy; its high-quality, nutritious meals with BARK Food; and products that meet dogs’ dental needs with BARK Bright®. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at BARK.co for more information.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241108751792/en/
Investors:
Michael Mougias
investors@barkbox.com
Media:
Garland
press@barkbox.com
Source: BARK, Inc.
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