BARK Expands Food Offering To Serve Ten Breeds Plus Puppies

Rhea-AI Summary

BARK, Inc. (NYSE: BARK) is expanding its breed-specific dog food offerings to include seven additional breeds and puppy formulas. This follows a successful initial launch in August, which targeted Chihuahuas, Labs, and Pit bulls. The new lineup will cater to Dachshunds, French Bulldogs, Boxers, Australian Shepherds, German Shepherds, Golden Retrievers, and Doodles. With approximately 70% of BARK Food customers subscribing to recurring shipments, the company emphasizes individual dietary needs. To celebrate, BARK is hosting a 'Next Top Dog Model' contest, encouraging dog owners to submit entries until November 17.

Positive

• Expansion of breed-specific dog food increases market reach.
• Launch includes both adult dog and puppy formulas, enhancing product portfolio.
• High customer engagement, with 70% of BARK Food customers opting for subscriptions.

Negative

• None.

Support of Additional Breeds Meaningfully Expands BARK Food’s Addressable Market

BARK Food is Launching its First Ever Search for Dog Models for the New Business Line

NEW YORK--(BUSINESS WIRE)-- BARK, Inc. (NYSE: BARK), a leading global omnichannel brand with a mission to make all dogs happy, today announced the expansion of its breed-specific food offering to include seven additional breeds plus puppy formulas. Following an initial rollout of premium kibble, supplements, broths, toppers and treats tailored to Chihuahuas, Labs and Pit bulls in August, BARK is expanding its food lineup to include a full suite of products for Dachshunds, French Bulldogs, Boxers, Australian Shepherds, German Shepherds, Golden Retrievers and Doodles, as well as mixes of those breeds. In addition, the Company is launching food tailored to puppies, ensuring the happy and healthy development of dogs from a young age.

https://food.bark.co (Photo: Business Wire)

Designed by BARK’s team of dog food experts and nutritionists, BARK Food provides healthy meals and accessories tailored to the dietary needs and individuality of specific breeds to help them be their best, happiest and healthiest dog-self. BARK’s Same Price Forever guarantee ensures the price that customers pay for their dog’s food will not change for as long as they remain active customers. The Company has made the same promise to its BarkBox subscribers since its founding in 2011. To date, roughly 70% of BARK Food customers have subscribed to recurring shipments.

“Over the past 11 years, we’ve had the opportunity to serve millions of dogs and have learned firsthand the value of serving each dog as an individual,” said Matt Meeker, Co-Founder and Chief Executive Officer of BARK. “Since launching our breed-specific food in August, customer engagement and conversion has improved significantly, and today’s announcement is a testament to the sizable opportunity we see ahead. With BARK Food now serving ten breeds and offering puppy-specific formulas, our addressable market has grown considerably, and we look forward to including additional breeds soon.”

To celebrate this milestone, BARK is launching the Next Top Dog Model contest to enlist 10 dogs as the face of BARK Food. From today through November 17, dog parents can share a photo of their dog and why they should be BARK’s Next Top Dog Model via the submission portal at post.bark.co/models. The 10 winners will be featured on BARK’s social media channels, made up of a combined 9.2 million followers, and in BARK’s marketing materials and will receive $500, a professional photoshoot, as well as toys and treats from BARK’s 10-year BARK-iversary collection. The first 1,000 entries will also receive a $5 gift card to BarkShop on the date BARK announces the winners.

To learn more about BARK Food, visit food.bark.co. For Next Top Dog Model contest rules and additional details, visit post.bark.co/models.

About BARK
BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog’s breed, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target and Amazon; its high-quality, nutritious meals made for your breed with BARK Food; and products that meet dogs’ dental needs with BARK Bright. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at bark.co for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221018005265/en/

Investors:

Michael Mougias

investors@barkbox.com

Media:

Garland Harwood

press@barkbox.com

Source: BARK, Inc.

FAQ

What new breeds is BARK adding to its dog food line in 2023?

BARK is adding Dachshunds, French Bulldogs, Boxers, Australian Shepherds, German Shepherds, Golden Retrievers, and Doodles to its dog food line.

When does the Next Top Dog Model contest end?

The contest ends on November 17, 2023.

What percentage of BARK Food customers subscribe to recurring shipments?

Approximately 70% of BARK Food customers subscribe to recurring shipments.

How has customer engagement changed since BARK launched its breed-specific food?

Customer engagement and conversion have improved significantly since the launch of breed-specific food.

What types of products are included in BARK's expansion of dog food offerings?

BARK's expansion includes premium kibble, supplements, broths, toppers, and treats tailored to various dog breeds.