BARK Announces the $500K Ultimutt Giveaway Awarding Dogs With a Variety of Prizes For an Unforgettable Summer of Experiences with their Humans

Rhea-AI Summary

BARK (NYSE: BARK) has launched the $500K Ultimutt Giveaway, a promotional event running from June 17 to September 2. This campaign offers dog owners a chance to win over $500,000 worth of prizes, including a Winnebago, Barletta pontoon boat, or a 2025 Subaru Wilderness Forester. Prizes are awarded monthly, weekly, and daily based on purchases from BARK's online stores or subscriptions to BarkBox and Super Chewer. Grand prize winners for June, July, and August will receive a motorhome, pontoon boat, and Subaru, respectively. Additional prizes include vacation vouchers, hotel stays, dog-friendly gear, and more.

Positive

• BARK's $500K Ultimutt Giveaway could enhance brand visibility and customer engagement.
• The promotion runs for an extended period, from June 17 to September 2, which may drive sustained sales.
• High-value prizes like a Winnebago, pontoon boat, and Subaru could attract significant consumer interest.
• Daily, weekly, and monthly prize draws offer multiple engagement opportunities.
• Additional prizes such as vacation vouchers and dog-friendly gear may boost customer satisfaction and loyalty.

Negative

• The high cost of prizes ($500,000) could impact short-term profitability.
• Running such a large-scale promotion may increase operational expenses.
• The effectiveness of the promotion in driving long-term sales and customer retention remains uncertain.

Monthly grand prize winners could receive a Winnebago, Barletta pontoon boat, or a 2025 Subaru Wilderness Forester.

NEW YORK--(BUSINESS WIRE)-- Today, BARK (NYSE: BARK), a leading global omnichannel dog brand with a mission to make all dogs happy, has announced the kick-off of the $500K Ultimutt Giveaway, with over $500,000 of prizes to give your dog the summer of their dreams. Starting today, June 17, through September 2, every purchase of toys and treats from BARK.co or a subscription to BarkBox and Super Chewer enters dog parents for a chance to win prizes such as a Winnebago, pontoon boat, Subaru, dog-friendly hotel stays and loads of BARK’s clever toys and slobber-worthy treats!

(Graphic: Business Wire)

This summer, the $500K Ultimutt Giveaway is giving away a grand and first prize each month, with many opportunities to win smaller prizes in between. Daily prizes will be drawn from a pool of entries submitted that day, weekly prizes will be awarded to submissions from the week, and first and grand prizes will be awarded for entries from the entire month. At the end of each month, the submission cycle restarts.

Three grand prize winners will be awarded with:

• June: Winnebago View, the most dog-friendly of motorhomes fully stocked with BARK toys and treats.
• July: Barletta pontoon boat, with dog-friendly features including built-in bowls, pull-out treats bin, doggie dockview and a stowaway area with dog-shaped lifejackets and inflatable dog loungers.
• August: 2025 Subaru Wilderness Forester packed to the brim with BARK toys and products to explore the great outdoors.

Throughout the summer, first and weekly prizes will include:

• A $28,000 voucher for a custom vacation planned by a Fora travel advisor.
• Three dog-friendly night stays at Hilton Home 2 Suites.
• The Big Agnes Dog House 4.
• K9 Electric Cargo Bike for dogs.
• A Pet Security Camera with Treat Dispenser.
• And much more!

“At BARK we aim to give dog parents emotional experiences they can share with their dogs,” said Michael Parness, Chief Marketing Officer and General Manager, Play at BARK. “The Ultimutt Giveaway is a prime opportunity to win big-ticket items, but what’s most important is the memories families will create with them.”

Eligible purchases must be made on Bark.co, BarkShop.com, or via subscription boxes (BarkBox.com, SuperChewer.com) during the qualifying time frame. Daily and weekly prizes can only be won once per month. All purchases will be weighted equally, and there's a mail-in option for no-purchase necessary. To learn more about our terms and conditions, prizes and to start redeeming entries, please visit Bark.co/sweepstakes.

About BARK

BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target and Amazon; its high-quality, nutritious meals made for your breed with BARK Food; and products that meet dogs’ dental needs with BARK Bright^®. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at BARK.co for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240617425491/en/

Investors:

Michael Mougias

investors@barkbox.com

Media:

Garland Harwood

press@barkbox.com

Source: BARK, Inc.

FAQ

What is the BARK $500K Ultimutt Giveaway?

The BARK $500K Ultimutt Giveaway is a promotional event offering over $500,000 in prizes for dog owners, running from June 17 to September 2.

What are the grand prizes in the BARK Giveaway?

Grand prizes include a Winnebago for June, a Barletta pontoon boat for July, and a 2025 Subaru Wilderness Forester for August.

How can I enter the BARK $500K Ultimutt Giveaway?

Entry is through purchases from BARK's online stores or subscriptions to BarkBox and Super Chewer. A mail-in option is also available.

What are the additional prizes in the BARK Giveaway?

Additional prizes include vacation vouchers, hotel stays, dog-friendly gear, and more.

When does the BARK $500K Ultimutt Giveaway end?

The giveaway runs until September 2.