BARK and Military Makeover with Montel® Join Forces to Spoil Rescue Dog of Military Veteran

Rhea-AI Summary

BARK (NYSE: BARK), a top global dog brand, has partnered with Military Makeover with Montel® to honor military veteran Matthew Kruspe and his rescue dog Ava in the show's 38th season. BARK donated toys, treats, an outdoor bed, and a one-year BarkBox subscription to Ava. The gift was designed to create a special space tailored for Ava. This episode aired on May 24 and will re-air on June 14 and June 20 on Lifetime® Television. BARK's CEO Matt Meeker, also a Navy veteran, emphasized the importance of the bond between veterans and their dogs, highlighting the company's mission to celebrate every dog's unique personality.

Positive

• BARK has formed a strategic partnership with Military Makeover, enhancing its brand visibility.
• The inclusion of BARK in Lifetime Television's programming could potentially reach a large audience, increasing brand awareness.
• CEO Matt Meeker's involvement personalizes the company's mission, potentially strengthening consumer trust and loyalty.
• The initiative showcases BARK's commitment to social responsibility, positively impacting its public image.

Negative

• The press release lacks concrete financial data, making it difficult to gauge the direct economic impact of the initiative.
• There is no mention of how this partnership will drive sales or improve financial performance, leaving the business benefits unclear.
• The focus on a single event may not translate into long-term gains for shareholders.

BARK’s CEO and Co-Founder Matt Meeker helped honor Military veteran Matthew Kruspe and his dog Ava through a donation of BARK toys, treats, bed, and one-year subscription to BarkBox.

NEW YORK--(BUSINESS WIRE)-- BARK (NYSE: BARK), a leading global omnichannel dog brand with a mission to make all dogs happy, proudly announces its partnership and featured role in the latest episode of Military Makeover with Montel®. In this heartwarming collaboration, BARK transformed the home of military veteran Matthew Kruspe and his family, creating a specially designed area for their cherished rescue pit bull, Ava. BARK designed Ava’s space from a dog’s-eye-view, complete with toys, delicious treats and toppers, an outdoor dog bed, and a year subscription to BarkBox, BARK’s monthly themed box of toys and treats.

Kruspe, a medically retired USMC disabled veteran and Purple Heart recipient, resides in Florida with his wife, Letoria, a breast cancer survivor, along with their 15-year-old teenage twins and their beloved dog, Ava.

BARK’s CEO and Co-Founder Matt Meeker was on-site to meet the Kruspe family and ensure Ava’s space passed the sniff test.

"We were excited to work with Military Makeover to pull out all the stops for Ava and the Kruspe family,” said Meeker. “As a Navy veteran myself, I understand how deep a bond is between a vet and his dog and this meant a lot to me. At BARK, we celebrate the unique personalities and quirks of each and every dog, and we’re honored to be able to spoil Ava and make a much deserving dog happy."

The Kruspe family’s story is featured in the 38^th season of Military Makeover with Montel®, which premiered on Lifetime Television® on May 24. Stay tuned to Lifetime for the first peek at BARK’s contribution, which airs on June 14 at 7:30 AM ET/PT and June 20 at 7:30 AM ET/PT on Lifetime® Television. After airing, watch anytime at militarymakeover.tv

About BARK

BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target and Amazon; its high-quality, nutritious meals made for your breed with BARK Food; and products that meet dogs’ dental needs with BARK Bright®. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at BARK.co for more information.

Military Makeover with Montel®

A BrandStar Original, is America’s leading branded reality TV show that offers hope and a helping hand here on the home front to members of our military and their loved ones. A veteran of both the Marine Corps and the Navy, talk show legend and military advocate Montel Williams, who creatively co-produces the show along with a colorful cast that seeks to transform the homes and lives of military families across the country. The cast includes co-hosts Art Edmonds and designer Jennifer Bertrand. This special series enlists caring companies of all sizes as well as non-profits and the local community. Military Makeover airs on Lifetime® and on the American Forces Network which serves American servicemen and women, Department of Defense and other U.S. government civilians and their families stationed at bases overseas, as well as U.S. Navy ships at sea. Help starts at home for veterans on Military Makeover. Join us as our makeover team engages to change the living situation – and the lives – of these deserving families.

About BrandStar

We’re matchmakers; connecting People to Brands to Do Life Better. BrandStar has unparalleled experience in creating customized educational content for brands with laser targeted extensive distribution through their multi-channel network ecosystem and methodology. From Original television programming on Lifetime, BrandStar.tv, social media, digital marketing, to media management and PR; BrandStar helps brands connect with the right consumer, at the right time, with the right message, through all the right channels.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240614540495/en/

Investors:

Michael Mougias

investors@barkbox.com



Media:

Garland Harwood

press@barkbox.com

Source: BARK, Inc.

FAQ

What is BARK's recent partnership with Military Makeover?

BARK partnered with Military Makeover to honor military veteran Matthew Kruspe and his rescue dog Ava by donating toys, treats, an outdoor bed, and a one-year BarkBox subscription.

When did the BARK episode on Military Makeover air?

The episode aired on May 24 and will re-air on June 14 and June 20 on Lifetime® Television.

What was donated by BARK in the Military Makeover episode?

BARK donated toys, treats, an outdoor bed, and a one-year subscription to BarkBox for Ava, the rescue dog.

Who is the CEO of BARK?

The CEO of BARK is Matt Meeker, who is also a co-founder and a Navy veteran.

What is the significance of BARK's partnership with Military Makeover for investors?

The partnership enhances brand visibility and showcases BARK's commitment to social responsibility, potentially strengthening consumer trust and loyalty.