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Banc of California Names Greg Smith to Lead Digital Strategy
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Banc of California appoints Greg Smith as senior vice president of Digital Strategy to enhance client-centric digital experience, focusing on online and mobile banking tools. Smith's expertise from City National Bank and Transamerica adds value to the bank's tech-forward approach, aiming to strengthen client relationships and market position.
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Bank continues to prioritize digital banking solutions that enhance client relationships
LOS ANGELES--(BUSINESS WIRE)--
Banc of California, a wholly owned subsidiary of Banc of California Inc. (NYSE: BANC), announced today that industry leader Greg Smith has joined the company as senior vice president of Digital Strategy. In this role, Smith is leading a team that will augment the bank’s client-centric digital experience, including its online and mobile banking tools. Smith is based in Los Angeles and reports directly to Chief Operating Officer John Sotoodeh.
“Being a tech-forward, relationship-focused bank means that Banc of California understands how important it is to have industry-leading digital tools that seamlessly complement our personalized banking solutions and are easy for clients to use,” Sotoodeh said. “Enhancing our digital offerings will only strengthen our client relationships and solidify our position as a leading business bank. Greg is a talented leader in digital banking, and his addition is another example of Banc of California’s ability to enhance its market position by attracting top talent.”
Smith joins Banc of California from City National Bank in Los Angeles, where he spent five years as a senior vice president leading the Digital Channels and Innovation team. While there, he led transformational digital strategies and initiatives, including the redesign of the bank’s mobile apps for both personal and business clients. He also led enhancements around the bank’s website that improved the client experience and expanded the site’s lead-generation capabilities. Before that, he spent several years at Transamerica in Denver, where he was the head of Digital Platforms.
Smith is also active in the community. He is the treasurer of the board for Elizabeth House in Pasadena, California, which takes a trauma-informed approach to empowering pregnant and parenting women in need so they can build successful family legacies.
“I’m passionate about making digital banking solutions increasingly accessible and intuitive, and about making it easier for clients to manage their financial lives,” Smith said. “It was clear to me from the start that Banc of California is committed to technology and innovation, which is why I’m thrilled to be leading its team of very talented digital strategy professionals.”
Banc of California, Inc. (NYSE: BANC) is a bank holding company headquartered in Los Angeles with one wholly owned banking subsidiary, Banc of California (the “bank”). Banc of California is one of the nation’s premier relationship-based business banks focused on providing banking and treasury management services to small, middle-market and venture-backed businesses. Banc of California offers a broad range of loan and deposit products and services through more than 90 full-service branches throughout California and in Denver, Colorado, and Durham, North Carolina, as well as full-stack payment processing solutions through its subsidiary, Deepstack Technologies. Banc of California also serves the Community Association Management industry nationwide with its technology-forward platform, SmartStreet™. The bank is committed to its local communities by supporting organizations that provide financial literacy and job training, small business support, affordable housing and more. For more information, please visit us at www.bancofcal.com.
