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Bally's Corporation (NYSE: BALY) is a global leader in the casino-entertainment industry, offering a diverse portfolio of gaming, hospitality, and interactive entertainment experiences. The company operates 15 casinos across 10 states in the U.S., along with a horse racetrack in Colorado. Their offerings range from traditional casinos with slot machines and table games to online gambling platforms that include iGaming, online bingo, and sportsbooks.
Bally's has three main segments: Casinos & Resorts, North America Interactive, and International Interactive. The Casinos & Resorts segment includes 15 casino properties and a horse racetrack, offering a mix of slot machines, table games, and hotel amenities. The North America Interactive segment features Bally Bet, a premier sports betting platform, and Bally Casino, a growing iCasino platform. The International Interactive segment is primarily driven by Gamesys Group's European and Asian operations, providing a strong online gaming presence.
Recently, Bally's has achieved significant milestones such as a strategic partnership with Stakelogic, a leading live casino supplier, following the passage of the Rhode Island iGaming bill. This partnership aims to introduce Bally's live casino operations in Rhode Island by April 2024, enhancing their online gaming portfolio. Additionally, Bally's Kansas City recently opened a land-based property expansion, adding over 35,000 square feet of new gaming and retail space.
Financially, Bally's reported solid results for the second and third quarters of 2023. The company's Casinos & Resorts segment produced record revenues, and the International Interactive segment showed robust growth. However, Bally's experienced a net loss for the quarters due to investments in new projects and technology platforms. Despite this, Bally's maintains a strong revenue guidance for 2023, ranging from $2.4 billion to $2.5 billion, and is focused on capitalizing on its recent expansions and partnerships.
With a workforce of 10,500 employees, Bally's aims to provide exceptional gaming and hospitality experiences. The company is also making strides in technology integration and customer engagement, particularly through its Bally Bet app. As Bally's continues to expand its footprint in both physical and digital spaces, it remains a significant player in the global casino-entertainment industry.
Bally's Corporation (NYSE: BALY) announced that its board has terminated consideration of Standard General's acquisition proposal for remaining shares. Instead, Bally's plans to initiate a cash tender offer valued between $300 million and $500 million, pending financing and board approval. CEO Lee Fenton expressed confidence in the company’s future, citing opportunities from recent acquisitions and strategic expansions. Standard General remains a supportive, long-term investor despite the proposal's rejection.
The Cleveland Browns have partnered with Bally's Interactive to establish a long-term sports betting agreement, pending regulatory approvals. This partnership will feature a Bally-themed lounge at FirstEnergy Stadium, the launch of the Bally Bet Sportsbook app in Ohio, and free-to-play gaming for fans. Scheduled to coincide with the anticipated sports betting launch in Ohio by January 1, 2023, it marks Bally's 18th state for online sports betting access. Both organizations aim to enhance fan engagement through innovative gaming experiences.
Bally's Corporation (NYSE: BALY) will announce its financial results for Q1 2022 on May 5, 2022, before the market opens. A conference call will take place at 8:00 a.m. EST on the same day, accessible at (877) 830-2589, with conference ID BALY1Q2022. Interested parties can also listen online via Bally's website. The company operates 14 casinos across 10 states and has a growing portfolio that includes sports betting and iGaming. Bally's is set to expand with the Tropicana Las Vegas acquisition and a new casino in State College, PA.
Snipp Interactive Inc. (TSX-V: SPN; OTCPK: SNIPF) has announced a $5 million investment from Bally's Corporation (NYSE: BALY), which will entitle Bally's to nominate a director to Snipp's board and grant them a right of first refusal on asset sales. This investment will result in Bally's owning approximately 9% of Snipp's shares. The two companies will also enter into commercial agreements, making Bally's the exclusive gaming partner for Snipp's loyalty gaming platform, Gambit. Deployment of SnippLOYALTY software across Bally's properties is set to begin in Q2 2022.
Bally's Corporation (NYSE: BALY) has completed a $150 million sale-leaseback transaction with Gaming & Leisure Properties, Inc. (GLPI) involving the Bally's Quad Cities in Rock Island, IL, and Bally's Black Hawk in Black Hawk, CO. The initial annual fixed rent for these properties is set at $12 million, with future increases expected. This strategic move enhances Bally's Master Lease with GLPI while expanding its casino portfolio, which includes 14 casinos in 10 states. The company aims to bolster its omni-channel gaming presence, furthering its growth in online sports betting and iGaming.
Gaming Arts has announced a five-year exclusive content agreement with Gamesys, a subsidiary of Bally Corporation (NYSE: BALY). This partnership will allow Gamesys to utilize Gaming Arts' comprehensive library of electronic gaming machines for online real money gaming markets globally. The collaboration aims to enhance Gamesys' online portfolio with successful casino slot games, alongside the development of new titles. Both companies express excitement for this strategic move into online gaming, marking a significant milestone for Gaming Arts.
Bally's Interactive has launched 'Bally Bracket: $100K Overtime,' a free-to-play game offering fans a chance to win up to $100,000 in prizes during the NCAA Men's Basketball Tournament. Entries are allowed until April 2, 2022, and players can predict outcomes of the Final Four matchups. This follows the initial Bally Bracket, which featured a $100 million grand prize but ended early due to major upsets. The prize pool includes one $50,000 winner, one $25,000 winner, and several smaller prizes, designed to keep fans engaged as the tournament concludes.
Bally's Corporation (NYSE: BALY) has appointed Bobby Lavan as Chief Financial Officer, succeeding Steve Capp, who will depart to pursue other opportunities. Lavan previously served as Senior VP of Finance & Investor Relations at Bally's since May 2021, where he was instrumental in the acquisition and integration of Gamesys. His background includes CFO roles at Turning Point Brands and General Wireless Operations. CEO Lee Fenton expressed confidence that Lavan's experience will drive future growth and financial strategy. Lavan's appointment awaits customary regulatory approvals.
Bally's Interactive announced the launch of Bally Bracket, a free-to-play game offering a jackpot prize of $100 million for correctly predicting all games in the NCAA Men's Division I Basketball Tournament. Additionally, $100,000 in random cash prizes will also be awarded. The game registration starts on March 7, 2022, with brackets available after March 13, 2022, and closing on March 17, 2022.
Bally's will leverage its media partnership with Sinclair Broadcast Group for promotional efforts.
Bally's Corporation (NYSE: BALY) reported Q4 2021 revenue of $547.7 million, an increase from $118.1 million in Q4 2020. However, the company faced a net loss of $115.3 million compared to a profit of $20.2 million in the prior year. Adjusted EBITDA rose to $119.4 million, up from $21.1 million year-over-year. Bally's outlined 2022 guidance, forecasting revenue between $2.4 billion and $2.5 billion and Adjusted EBITDA ranging from $560 million to $580 million. The company is focusing on integrating acquired assets and strategic growth initiatives.
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