Bally's Becomes An Official Sports Betting Partner Of The New York Yankees

Rhea-AI Summary

Bally's Corporation (NYSE: BALY) has secured marketing rights for the remainder of the 2022 Major League Baseball season as an official sports betting partner of the New York Yankees. This partnership allows Bally's to utilize Yankees trademarks and gain marketing benefits inside Yankee Stadium, including LED advertising and in-game features. The deal enhances Bally's presence in the New York market and adds to its sports and media footprint across six states. Bally's operates an omni-channel platform in online sports betting and iGaming, managing 14 casinos in 10 states.

Positive

• Bally's becomes official sports betting partner of the New York Yankees, enhancing brand visibility.
• Gain access to Yankees trademarks and marketing designations, increasing market presence.
• Advertising opportunities at Yankee Stadium, including LED boards and in-game features.
• Expands Bally's Interactive brand footprint in New York, a key market for sports betting.

Negative

• None.

Bally's receives marketing rights for the remainder of the 2022 Major League Baseball season

PROVIDENCE, R.I., Aug. 1, 2022 /PRNewswire/ -- Bally's Corporation (NYSE: BALY) announced today a marketing partnership designating Bally Bet as an official sports betting partner of the 27-time World Series Champions. This marks Bally's first sports team partnership in New York after becoming the ninth online sports betting operator in the state in July.

Under the agreement, Bally's receives use of New York Yankees trademarks and marketing designations as an official sports betting partner (Bally Bet), an official daily fantasy sports partner (Monkey Knife Fight), an official iGaming partner (Bally Casino), and an official free-to-play gaming partner (Bally Play). Bally's Casino Atlantic City also becomes a proud partner of the New York Yankees.

Marketing benefits for Bally's inside Yankee Stadium include LED advertising in the following locations: the outfield wall that lines the playing field, field-facing walls on the Main Level bars in left and right field, the Terrace Level ribbon board, and LED boards throughout the Great Hall. Additionally, Bally's receives an in-game feature on the Stadium's high-definition centerfield video board and other brand-enhancing activations.

"This is a great partnership that will give Bally Bet and our other Bally's Interactive brands terrific visibility in New York," says Adi Dhandhania, Chief Operating Officer of Bally's Interactive North America, the digital and sports betting division of Bally's Corporation. "The Yankees' history as a franchise and their popularity as a global brand speaks for itself."

"We are excited to begin this partnership with Bally's," said Michael J. Tusiani, New York Yankees Senior Vice President of Partnerships. "We hope that their branding in Yankee Stadium along with their in-Stadium customer engagement will greatly strengthen Bally's overall gaming presence in New York."

The deal adds to Bally's growing sports and media footprint. Now in six states, Bally Bet Sportsbook is an Authorized Gaming Operator of Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Women's National Basketball Association (WNBA). In addition to the New York Yankees, Bally's has official sports team partnerships with the NHL's Nashville Predators, the WNBA's Phoenix Mercury, and the NFL's Cleveland Browns.

About Bally's Corporation:

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence of Online Sports Betting and iGaming offerings. It currently owns and manages 14 casinos across 10 states, a horse racetrack in Colorado and has access to OSB licenses in 18 states. It also owns Gamesys Group, a leading, global, online gaming operator, Bally Interactive, a first-in-class sports betting platform, Monkey Knife Fight, the fastest growing daily fantasy sports site in North America, SportCaller, a leading, global B2B free-to-play game provider, and Telescope Inc., a leading provider of real-time fan engagement solutions.

With approximately 10,000 employees, Bally's Casino operations include more than 15,800 slot machines, 500 table games and 5,300 hotel rooms. Upon closing the previously announced Tropicana Las Vegas (NV) transaction, as well as completing the construction of a land-based casino near the Nittany Mall in State College, PA, Bally's will own and manage 16 casinos across 11 states. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY."

About Bally's Interactive:

Bally's Interactive is the digital and sports betting division of Bally's Corporation (NYSE: BALY). Established in 2021, Bally's Interactive powers the company's omnichannel platform, providing an unmatched ecosystem of products across the sports betting, iGaming, free-to-play, and daily fantasy sports spectrum. Brands include online sportsbook Bally Bet, the online Bally Casino, popular daily fantasy sports app Monkey Knife Fight, free-to-play game developer SportCaller, and fan engagement platform Telescope. Bally's also owns and operates the famed pro beach volleyball tour AVP and pioneering poker livestream Live at the Bike. Visit ballys.com for more information.

About The New York Yankees:

Founded in 1903, the New York Yankees are the most successful and popular team in Major League Baseball history, having won 27 championships while appearing in 40 World Series. The club plays its home games at Yankee Stadium, which is one of New York City's most-frequented tourist destinations and home to numerous non-baseball events, including college football's Pinstripe Bowl. As a result of their on-field accomplishments and iconic interlocking "NY" logo, the Yankees are among the most recognized brands in the world.

Media Contact: Bally's and Bally's Interactive:

Richard Goldman
Kekst CNC
646-847-6102
BallysMediaInquiries@kekstcnc.com

David Sandler
(818) 251-6558
david.sandler@ballysinteractive.com 

BALY-INT

View original content to download multimedia:https://www.prnewswire.com/news-releases/ballys-becomes-an-official-sports-betting-partner-of-the-new-york-yankees-301596601.html

SOURCE Bally's Corporation

FAQ

What does the partnership between Bally's and the New York Yankees entail?

Bally's has become an official sports betting partner, allowing access to Yankees trademarks and significant advertising opportunities at Yankee Stadium.

When was Bally's named the official sports betting partner of the New York Yankees?

Bally's was named the official sports betting partner on August 1, 2022.

What are the marketing benefits for Bally's at Yankee Stadium?

Bally's will have LED advertising in various locations, in-game features on video boards, and other brand activations.

How does this partnership impact Bally's market presence?

This partnership strengthens Bally's overall gaming presence in New York, enhancing visibility for its brands.

Which states does Bally's operate in as of this partnership?

Bally's operates in six states and has partnerships with multiple sports leagues and teams.