Bank of America and Starbucks Launch Loyalty Partnership
Bank of America cardholders and Starbucks Rewards members can link eligible accounts to earn
Everyday Account Linking Benefits
Bank of America cardholders and Starbucks Rewards members can earn
This new program is open to currently enrolled Starbucks Rewards members and Bank of America cardholders, as well as new members or cardholders. Customers can join Starbucks Rewards at www.starbucks.com/rewards or app.starbucks.com. To apply to become a Bank of America cardholder, they can visit bankofamerica.com.
"Partnering with Starbucks is part of our commitment to invest in meaningful ways to thank our clients for choosing to do business with us," said Shikha Narula, head of consumer and small business product strategy and transformation at Bank of America. "We are pleased to give Bank of America clients and Starbucks customers even more opportunities to make their everyday financial lives more rewarding."
"We are pleased to partner with Bank of America and offer Starbucks Rewards members even more valuable benefits like Cash Back and more Stars," said Ryan Butz, vice president, loyalty strategy and marketing at Starbucks. "This partnership is the latest example of how we are continuing to invest in our most loyal customers to deepen engagement and connection by offering benefits and experiences that can't be found anywhere else."
Bank of America BankAmeriDeals®
The partnership with Starbucks is offered through Bank of America's BankAmeriDeals program. Launched in 2012, BankAmeriDeals allows more than 45 million Bank of America clients to earn cash back on deals they choose when they pay for everyday purchases with an eligible Bank of America debit or credit card. Clients simply need to log in to the BofA mobile app, or online banking to choose which of the curated cash back deals they'd like to activate.
Starbucks Rewards
Since 2009, the industry-leading Starbucks Rewards program continues to grow in popularity and offers members rewards, personalized offers, games, exclusive deals, and the ability to order ahead and pay using the Starbucks app. In Q1 FY24 (October 2023-Dec 2023) in the US, Starbucks set new records with 90-day active Starbucks Rewards members growing
About Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 38,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or www.starbucks.com.
1Restrictions apply. See Starbucks.com/terms for details.
Reporters may contact:
Andy Aldridge, Bank of America
Phone: 1.980.387.0514
andrew.aldridge@bofa.com
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SOURCE Bank of America Corporation