Else Nutrition to launch Plant-Based Toddler Nutrition at Huckleberry's Natural Market

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Else Nutrition Holdings Inc. (OTCQX: BABYF) has announced the launch of its plant-based baby and toddler nutrition products at 16 Huckleberry's Natural Market locations in the Pacific Northwest. This move expands its market presence in key regions, enhancing accessibility for health-conscious parents seeking organic options for their children. Notably, Else Nutrition's products include a non-soy formula that is recognized as a clean alternative to dairy-based options. The company has gained accolades, including being ranked as the top seller in its category on Amazon.

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Expansion into 16 Huckleberry's Natural Market locations enhances market reach.
Targeting health-conscious parents with clean, organic nutrition alternatives.
Top seller in the baby and toddler formula category on Amazon.
Recognition as a clean-ingredient alternative to dairy-based formula.

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06/29/2021 - 07:00 AM

VANCOUVER, BC, June 29, 2021 /PRNewswire/ - ELSE NUTRITION HOLDINGS INC. (TSXV: BABY.V) (OTCQX: BABYF) (FSE: 0YL) ("Else" or the "Company") the Plant-Based baby, toddler and children nutrition company, announces it will begin distribution at 16 Huckleberry's Natural Market locations. Since the opening of the original Huckleberry's in 1996, 15 additional "store with-in a store" concept locations have been added, all operating as a department with-in Rosauers Grocery stores with locations in the Spokane, Washington area, and with satellite locations in Idaho, Montana and Oregon.

"Launching at Huckleberry's continues to expand our availability in the key Pacific Northwest region," stated Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition." "With their focus on clean ingredients, natural and organic products, Huckleberry's is an ideal point of access for health-conscious parents wanting clean label, organic offerings for their children."

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top seller in the baby and toddler formula category on Amazon. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed as TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets QX board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else's Executives includes leaders hailing from leading infant nutrition companies. Many of Else advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

TSX Venture Exchange

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Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker and supply logistic agreement with the Company do not terminate. Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.