Else Nutrition Signs Key Marketing Agreements with Tori Spelling, Kids with Food Allergies™, and Plant-Based Network

Rhea-AI Summary

Else Nutrition Holdings Inc. has announced successful partnerships with influencers and branded platforms to expand its reach and marketing efforts. Tori Spelling leads the influencer campaign with significant engagement, including a video achieving 100,000 views in 24 hours. Additionally, partnerships with Ali Fedotowsky, Jade Liz Tolbert, and Carly Waddell are set to enhance brand visibility. Else also secured collaborations with Plant Based Network and Kids With Food Allergies to target plant-based families and those with food allergies, respectively, aiming to connect with hundreds of thousands of additional American families.

Positive

• Tori Spelling's influencer video gained 100,000 views in 24 hours, indicating strong initial engagement.
• Partnerships with established influencers are expected to drive significant sales and brand impressions.
• Collaborations with Plant Based Network and Kids With Food Allergies will increase brand visibility and customer reach.

Negative

• None.

Partnerships pave the way for reaching millions of more American families

VANCOUVER, British Columbia, July 13, 2021 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY.V) (BABYF) (0YL.F) ("Else" or the "Company") the Plant-Based baby, toddler and children nutrition company, is pleased to provide the following marketing activity update.

Influencer Activity

Else has successfully entered into an influencer partnership with actress, mother, writer and DIYer, Tori Spelling. With 2 of her 5 children suffering from lactose intolerance, Tori is an ardent proponent of the Else brand. Her first video for the Else organic brand, attained an impressive 100,000 views in the first 24 hours. Tori will continue to support the brand with additional content in the coming weeks.

Additionally, Else has successfully reached partnerships with Ali Fedotowsky and Jade Liz Tolbert who gained fame on the ABC Hit Show, The Bachelor. Else has previously partnered with both, successfully driving sales and hundreds of thousands of impressions. The Company is adding a new partnership with mom, singer, Youtuber and former Bachelor participant, Carly Waddell, for branded content on Instagram for the month of July.

“We are delighted to have Tori and Carly, as well as Jade and Ali again as part of the Else family,” stated Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. “These are strong, accomplished women and mothers seeking clean label, whole food-based nutrition for their children, who are truly something Else.” she added.

Branded Partnerships

The Company has also secured integrated branded partnerships with key platforms for Q3, to further bolster marketing support and reach hundreds of thousands of additional families in the U.S. and beyond.

Plant-Based Network (PBN): Else has signed an agreement with Plant Based Network and will engage in branded content advertisements in the form of T.V. on PBN, as well as placements in digital print, during Q3 and Q4 of this year. This will drive targeted reach for Else Nutrition among wanting, Plant-Based families across North America. Plant Based Network, one of the fastest-growing networks according to TVStartup, is a lifestyle and entertainment TV network and media company that promotes Plant-Based living to mainstream audiences, including omnivores, flexitarians, reducetarians, vegetarians and vegans.

Kids With Food Allergies (KWFA): Else has also signed an agreement with KWFA,. The program planned for Q3, will span a dedicated newsletter to KWFA’s database of over 70,000 families with kids suffering from food allergies. It will also feature sponsored blog content on KWFA’s website. Kids With Food Allergies (KWFA) is a division of the Asthma and Allergy Foundation of America (AAFA), the nation’s oldest and leading asthma and allergy not-for-profit organization. It is estimated that one in 13 children live with some sort of a food allergy.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and Plant-Based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, Plant-Based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was ranked last Fall as the #1 top seller in the baby and toddler formula category on Amazon. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed as TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets QX board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else's Executives includes leaders hailing from leading infant nutrition companies. Many of Else advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

For more information, contact:

Erin Jundef
Brilliant PR
E: Erinj@brilliantprm.com

Mrs. Hamutal Yitzhak, CEO, Co-Founder & Director
ELSE Nutrition Holdings Inc.
E: hamutaly@elsenutrition.com
P: +972(0)3-6445095

Mr. Sokhie Puar, Director of Else Nutrition
E: sokhiep@elsenutrition.com
P: 604-603-7787

US Investor Relations Contact
Lytham Partners, LLC
Mr. Ben Shamsian
New York | Phoenix
Email: shamsian@lythampartners.com
P: 646-829-9701

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as “will” or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Company’s financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management’s perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker and supply logistic agreement with the Company do not terminate. Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management’s expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1b9732e3-1bf9-47d4-87d7-f24852e74b6d

FAQ

What influencer partnerships has Else Nutrition secured?

Else Nutrition has partnered with Tori Spelling, Ali Fedotowsky, Jade Liz Tolbert, and Carly Waddell to promote their plant-based nutrition products.

How did Tori Spelling's first video for Else perform?

Tori Spelling's first video for Else Nutrition garnered 100,000 views within the first 24 hours.

What collaborations has Else Nutrition planned for Q3?

Else Nutrition has secured partnerships with Plant Based Network and Kids With Food Allergies, targeting plant-based families and those with food allergies.

What is the goal of Else Nutrition's recent marketing activities?

The goal is to reach millions of additional American families and boost sales through influencer and branded partnerships.

What types of content will Else Nutrition release with its new partnerships?

Else Nutrition will release branded content advertisements on TV and digital print, as well as sponsored blog content targeting families with dietary needs.