Else Nutrition Receives Key FODMAP Friendly Certification

Rhea-AI Summary

Else Nutrition Holdings Inc. (OTC: BABYF) has achieved FODMAP certification, confirming its products are suitable for individuals with IBS symptoms. This certification caters to a significant market segment, as around 15% of the global population suffers from IBS. The company's products also hold Clean Label and Soy-Free certifications, underlining its commitment to clean, plant-based nutrition.

CEO Hamutal Yitzhak emphasized the importance of this certification for customer assurance. Else Nutrition is the first company in its category to receive this certification.

Positive

• Achieved FODMAP certification, enhancing product appeal to an estimated 1 billion people globally suffering from IBS.
• First company in the baby and toddler nutrition sector to receive FODMAP Friendly certification.
• Products also certified as Clean Label and Soy-Free, highlighting commitment to quality and health.

Negative

• None.

FODMAP Friendly products cater up to 15% of the world's population suffering from IBS (Irritable Bowel Syndrome) symptoms. Plant-based, Clean Label and Soy-Free Certifications by Else were successfully attained prior to the first product launch in the U.S. market.

VANCOUVER, BC, July 8, 2021 /PRNewswire/ - ELSE NUTRITION HOLDINGS INC. (TSXV: BABY) (OTC: BABYF) (Frankfurt: 0YL) ("Else" or the "Company") the Plant-Based baby, toddler and children nutrition company,  today announces it has attained FODMAP certification.

A FODMAP Friendly product ensures it is safe for those suffering from IBS symptoms. The FODMAP Friendly Certification Trademark is a globally registered Certification Trademark for low FODMAP packaged foods, certifying FODMAP levels in food products; laboratory tested, to be low in FODMAPs. FODMAP, short for Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols,  are short-chain carbohydrates (sugars) the small intestine absorbs poorly. Approximately 1 in 7 people (or 15%, over 1 billion people globally) suffer IBS type symptoms – Approximately 15 times more people require a diet low in FODMAPs than a gluten-free diet.

"Wanting to support stomach wellness, attaining the FODMAP Certification was important as it gives our customers the assurance that Else products are safe for those with IBS symptoms,"
said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. "It aligns with our product DNA of Clean Label, whole food nutrition that parents can feel good about providing to their children." She added.

"FODMAP Friendly are so excited to partner with and certify Else Nutrition, the first FODMAP Friendly certified baby, toddler and children nutrition company in the world! Having been laboratory tested as low FODMAP and FODMAP Friendly certified, Else Nutrition is providing those with IBS globally the Confidence to Eat and Shop," said Kiarra Martindale, Accredited Practicing Dietitian and Business Development and Marketing Manager of FODMAP Friendly.

This latest certification adds to Else Nutrition's portfolio of distinguished certifications which include The Clean Label Project^TM as well as certifications for being a Plant-Based Product, and Beyond Soy for being Soy-free.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was ranked last Fall as the #1 top seller in the baby and toddler formula category on Amazon. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed as TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets QX board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else's Executives includes leaders hailing from leading infant nutrition companies. Many of Else advisory board  members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies,  and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Company's financial disclosure documents.  Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker and supply logistic agreement with the Company do not terminate.  Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements.  Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

View original content to download multimedia:https://www.prnewswire.com/news-releases/else-nutrition-receives-key-fodmap-friendly-certification-301328043.html

SOURCE Else Nutrition Holdings Inc.

FAQ

What does the FODMAP certification mean for Else Nutrition's products?

The FODMAP certification ensures that Else Nutrition's products are safe for individuals suffering from IBS symptoms, confirming low levels of FODMAPs.

What percentage of the global population suffers from IBS?

Approximately 15% of the global population, or over 1 billion people, experience IBS symptoms.

When did Else Nutrition achieve FODMAP certification?

Else Nutrition announced its FODMAP certification on July 8, 2021.

What are the stock symbols for Else Nutrition?

Else Nutrition is traded on TSX Venture Exchange under the symbol BABY and on the OTC Markets as BABYF.

How does FODMAP certification impact Else Nutrition's market position?

The FODMAP certification enhances Else Nutrition's market position by appealing to a larger demographic that requires dietary options safe for IBS.