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Canada’s largest food retailer Stocks Else Nutrition Products at over 440 Locations Nationwide

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Else Nutrition Holdings Inc. (BABYF) has expanded its distribution network in Canada, launching Toddler and Kids Shake products in over 440 stores across the country as of March 2023. This partnership with Canada's largest food distributor is expected to boost customer access and drive substantial growth for the brand. The CEO, Hamutal Yitzhak, emphasized the importance of this step as it enables the company to reach health-conscious parents nationwide, aspiring to become a household name in Canada. Else Nutrition is focused on providing innovative, plant-based nutrition alternatives for children and has achieved notable success, including being a top seller on platforms like Amazon.

Positive
  • Expansion into over 440 stores in Canada increases brand exposure.
  • Partnership with Canada's largest food distributor enhances credibility.
  • Potential for substantial customer growth through increased access.
Negative
  • None.

The distribution is a significant increase in the number of stores in Canada for Else and the company expects significant customer growth as a result of the partnership with Canada’s largest food distributor

Loblaws

VANCOUVER, British Columbia, April 18, 2023 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), announces that it has successfully rolled out Toddler and Kids Shake SKUs to Canada’s largest retailer at over 440 locations nationwide as of March 2023. This increase in the number of stores selling Else Nutrition products in Canada will provide access to significantly more consumers looking for plant-based complete nutrition for their toddlers and children. "This latest addition to our Canadian distribution is a significant and exciting step forward for the brand", said Hamutal Yitzhak, CEO, and Co-Founder of Else Nutrition. "This collaboration enables Else to reach health-focused parents nationwide through Canada's largest grocery institution, offering strong credibility and national access to our plant-based, clean-label solutions. Our aim is to become a household name in Canada, and we’re truly grateful to our partner for helping us to move this objective forward".

For more information, visit: www.elsenutrition.com or follow Else Nutrition on LinkedIn

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit. The parent company, Else Nutrition Holdings Inc., is a publicly-traded company, listed on the Toronto Stock Exchange under the trading symbol BABY and is quoted on the US OTCQX Market under the trading symbol BABYF and the Frankfurt Stock Exchange under the symbol 0YL. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth. Else became the #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category. It won the 'Best Dairy Alternative' Award 2021 at World Plant-Based Expo and was a Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category. During September 2022 Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon.

Investor Relations Contact:

RBMG – RB Milestone Group LLC
Trevor Brucato, Managing Director
E: Baby@rbmilestone.com
www.rbmilestone.com

Lytham Partners, LLC
Mr. Ben Shamsian
New York | Phoenix
E: shamsian@lythampartners.com
P: 646-829-9701

TSX

Neither the TSX nor its regulation services provider (as that term is defined in the policies of the TSX) accept responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

A graphic accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9d260537-b77e-4f5b-90d3-aac6f831ab33


FAQ

What products has Else Nutrition rolled out in Canada?

Else Nutrition has introduced Toddler and Kids Shake products in over 440 stores across Canada.

How many stores are selling Else Nutrition products in Canada?

As of March 2023, Else Nutrition's products are available in over 440 stores in Canada.

What is the stock symbol for Else Nutrition?

Else Nutrition is traded under the stock symbol BABYF on the OTCQX Market.

What is the significance of Else Nutrition's new partnership?

The partnership with Canada's largest food distributor is expected to significantly increase customer access and drive growth for Else Nutrition.

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