AstraZeneca and Erin Andrews team up to inspire fans to Get Body Checked Against Cancer
AstraZeneca (AZN) has partnered with national sports broadcaster and cancer survivor Erin Andrews to launch the 'Get Body Checked Against Cancer' campaign, aimed at promoting early cancer detection. The initiative includes the release of a -edition t-shirt called SCREEN under Andrews' WEAR by EA brand, available at NHLshop.com and the NHL Flagship Store in NYC.
The campaign supports Hockey Fights Cancer™, a joint initiative with the NHL and NHLPA. AstraZeneca has already donated $500,000 to the V Foundation for Cancer Research. The company is also introducing the Body Check Cup, a league-wide challenge running from March 6 to April 7, where NHL team fans can pledge to discuss cancer screenings with their doctors.
A concerning statistic reveals that 65% of Americans aged 21 and older are not up to date on at least one routine cancer screening, highlighting the campaign's importance in promoting proactive healthcare.
AstraZeneca (AZN) ha collaborato con la broadcaster sportiva nazionale e sopravvissuta al cancro Erin Andrews per lanciare la campagna 'Get Body Checked Against Cancer', volta a promuovere la diagnosi precoce del cancro. L'iniziativa include il rilascio di una maglietta in edizione limitata chiamata SCREEN, sotto il marchio WEAR by EA di Andrews, disponibile su NHLshop.com e nel negozio principale della NHL a New York.
La campagna sostiene Hockey Fights Cancer™, un'iniziativa congiunta con la NHL e la NHLPA. AstraZeneca ha già donato 500.000 dollari alla V Foundation for Cancer Research. L'azienda sta anche introducendo la Body Check Cup, una sfida a livello di lega che si svolgerà dal 6 marzo al 7 aprile, dove i tifosi delle squadre NHL possono impegnarsi a discutere delle screening per il cancro con i loro medici.
Una statistica preoccupante rivela che il 65% degli americani di età pari o superiore a 21 anni non è aggiornato su almeno uno screening di routine per il cancro, evidenziando l'importanza della campagna nel promuovere la salute proattiva.
AstraZeneca (AZN) se ha asociado con la presentadora de deportes nacional y sobreviviente de cáncer Erin Andrews para lanzar la campaña 'Get Body Checked Against Cancer', destinada a promover la detección temprana del cáncer. La iniciativa incluye el lanzamiento de una camiseta de edición limitada llamada SCREEN, bajo la marca WEAR by EA de Andrews, disponible en NHLshop.com y en la tienda principal de la NHL en Nueva York.
La campaña apoya Hockey Fights Cancer™, una iniciativa conjunta con la NHL y la NHLPA. AstraZeneca ya ha donado 500,000 dólares a la V Foundation for Cancer Research. La compañía también está introduciendo la Body Check Cup, un desafío a nivel de liga que se llevará a cabo del 6 de marzo al 7 de abril, donde los aficionados de los equipos de la NHL pueden comprometerse a hablar sobre exámenes de cáncer con sus médicos.
Una estadística preocupante revela que el 65% de los estadounidenses de 21 años o más no está al día con al menos un examen de rutina para el cáncer, destacando la importancia de la campaña en la promoción de la atención médica proactiva.
AstraZeneca (AZN)는 국가 스포츠 방송사이자 암 생존자인 Erin Andrews와 협력하여 조기 암 발견을 촉진하는 'Get Body Checked Against Cancer' 캠페인을 시작했습니다. 이 이니셔티브는 Andrews의 WEAR by EA 브랜드 아래 SCREEN이라는 한정판 티셔츠를 출시하며, NHLshop.com과 뉴욕의 NHL 플래그십 스토어에서 구매할 수 있습니다.
이 캠페인은 NHL 및 NHLPA와 공동으로 진행하는 Hockey Fights Cancer™를 지원합니다. AstraZeneca는 이미 V Foundation for Cancer Research에 500,000달러를 기부했습니다. 또한, NHL 팀 팬들이 의사와 암 검진에 대해 논의할 것을 약속할 수 있는 리그 전체 도전인 Body Check Cup을 도입합니다. 이 도전은 3월 6일부터 4월 7일까지 진행됩니다.
우려스러운 통계에 따르면 21세 이상의 미국인 중 65%가 최소 한 가지 정기 암 검진을 받지 않고 있어, 이 캠페인이 적극적인 건강 관리를 촉진하는 데 얼마나 중요한지를 강조합니다.
AstraZeneca (AZN) s'est associé à la présentatrice sportive nationale et survivante du cancer Erin Andrews pour lancer la campagne 'Get Body Checked Against Cancer', visant à promouvoir le dépistage précoce du cancer. L'initiative comprend la sortie d'un t-shirt en édition limitée appelé SCREEN sous la marque WEAR by EA d'Andrews, disponible sur NHLshop.com et dans le magasin phare de la NHL à New York.
La campagne soutient Hockey Fights Cancer™, une initiative conjointe avec la NHL et la NHLPA. AstraZeneca a déjà fait un don de 500 000 dollars à la V Foundation for Cancer Research. L'entreprise introduit également la Body Check Cup, un défi à l'échelle de la ligue qui se déroulera du 6 mars au 7 avril, où les fans des équipes de la NHL peuvent s'engager à discuter des dépistages du cancer avec leurs médecins.
Une statistique préoccupante révèle que 65 % des Américains âgés de 21 ans et plus ne sont pas à jour sur au moins un dépistage de routine du cancer, soulignant l'importance de la campagne pour promouvoir des soins de santé proactifs.
AstraZeneca (AZN) hat sich mit der nationalen Sportübertragungsanstalt und Krebsoverlebenden Erin Andrews zusammengetan, um die Kampagne 'Get Body Checked Against Cancer' zu starten, die darauf abzielt, die frühzeitige Krebsdiagnose zu fördern. Die Initiative umfasst die Veröffentlichung eines limitierten T-Shirts namens SCREEN unter Andrews' Marke WEAR by EA, erhältlich auf NHLshop.com und im NHL Flagship Store in New York City.
Die Kampagne unterstützt Hockey Fights Cancer™, eine gemeinsame Initiative mit der NHL und NHLPA. AstraZeneca hat bereits 500.000 Dollar an die V Foundation for Cancer Research gespendet. Das Unternehmen führt auch den Body Check Cup ein, eine ligaweite Herausforderung, die vom 6. März bis zum 7. April läuft, bei der Fans der NHL-Teams sich verpflichten können, mit ihren Ärzten über Krebsuntersuchungen zu sprechen.
Eine besorgniserregende Statistik zeigt, dass 65 % der Amerikaner im Alter von 21 Jahren und älter bei mindestens einer routinemäßigen Krebsuntersuchung nicht auf dem neuesten Stand sind, was die Bedeutung der Kampagne zur Förderung proaktiver Gesundheitsversorgung unterstreicht.
- Partnership with NHL expands AZN's oncology awareness reach
- New merchandise revenue stream through SCREEN t-shirt sales
- Campaign aligns with AZN's oncology portfolio marketing strategy
- None.
AstraZeneca and Andrews introduce SCREEN, a limited-edition t-shirt designed to spark conversation and inspire action on the benefits of early detection.
Erin Andrews wearing limited-edition SCREEN t-shirt in partnership with AstraZeneca for their "Get Body Checked Against Cancer" campaign.
The Get Body Checked Against Cancer campaign encourages people to take control of their health by talking with their doctors about their cancer risk factors and whether cancer screenings are right for them. The campaign supports Hockey Fights Cancer™, a joint initiative of the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) powered by the V Foundation for Cancer Research.
A passionate advocate for cancer screenings, Andrews has inspired people nationwide to overcome the fear of diagnosis by sharing her own experience and motivating others to take control of their health. She joins a powerhouse roster of NHL players, coaches, staff and fans committed to encouraging the hockey community to talk to their doctors about their own risk factors, when they should get screened and supporting their loved ones to do the same.
Mohit Manrao, Senior Vice President, Head of US Oncology, AstraZeneca, said: “At AstraZeneca, we recognize that no individual or organization can fight cancer alone – it takes a team to achieve our ambition of one day eliminating cancer as a cause of death. Erin is an inspiration, and her unwavering dedication to raising awareness about routine screenings and empowering others to take charge of their health makes her the perfect teammate.”
As part of this partnership, AstraZeneca and Andrews are releasing SCREEN – a limited-edition t-shirt under the umbrella of her popular WEAR by EA brand. The exclusive item will feature the SCREEN logo and is designed to inspire people to get body checked against cancer. SCREEN apparel will be available on NHLshop.com and in the NHL Flagship Store in NYC while supplies last. Proceeds from the sales of SCREEN will go to the V Foundation for Cancer Research’s Hockey Fights Cancer Fund to support game-changing cancer research projects. To date, AstraZeneca has donated
“In 2016, I was diagnosed with cervical cancer after a routine annual exam and that experience showed me the importance of proactive healthcare. The new SCREEN piece will serve as a reminder, as well as a prompt for conversations with loved ones, to speak with a doctor,” says Erin Andrews, national sports personality and cancer survivor. “Together with AstraZeneca, I want to destigmatize the conversation around cancer screenings. Not all cancers are symptomatic, so it’s important to get routine screenings to help find cancers early before they have a chance to spread.”
For more information about cancer risks and to learn more about when to talk to your doctor about relevant cancer screenings, visit Getbodychecked.com. While there, you can also take the pledge to Get Body Checked Against Cancer and participate in the Body Check Cup.
Notes
AstraZeneca x NHL Body Check Cup
You can take the pledge on Getbodychecked.com from March 6 until April 7. Winners will be drawn on April 8.
AstraZeneca in Oncology
AstraZeneca is leading a revolution in oncology with the ambition to provide cures for cancer in every form, following the science to understand cancer and all its complexities to discover, develop and deliver life-changing medicines to patients.
The Company focuses on some of the most challenging cancers. It is through persistent innovation that AstraZeneca has built one of the most diverse portfolios and pipelines in the industry, with the potential to catalyze changes in the practice of medicine and transform the patient experience.
AstraZeneca has the vision to redefine cancer care and, one day, eliminate cancer as a cause of death.
AstraZeneca
AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in
Reference
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Meister K.
65% of Americans 21 Years of Age and Older Report Not Being Up to Date on At Least One Routine Cancer Screening. Prevent Cancer Foundation. Published February 21, 2023. Accessed February 27, 2025. https://preventcancer.org/news/65-of-americans-21-years-of-age-and-older-report-not-being-up-to-date-on-at-least-one-routine-cancer-screening/
US-98720 Last Updated 2/25
View source version on businesswire.com: https://www.businesswire.com/news/home/20250314245404/en/
Media Inquiries
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Source: AstraZeneca
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