AYR Wellness Kicks-Off ‘Season of Kyndness,’ A National Charitable Giving Campaign Centralized Around Local Impact

Rhea-AI Summary

AYR Wellness Inc. (CSE: AYR.A, OTCQX: AYRWF) announced the relaunch of its flagship kynd brand through the 'Season of Kyndness' initiative, focusing on hyperlocal charitable giving during the holiday season. The campaign aims to spread positive impact and connection in communities across Florida, Massachusetts, New Jersey, Nevada, and Pennsylvania. AYR Wellness encourages customer participation by donating a portion of proceeds from kynd product purchases at AYR dispensaries to local charities, with triple matching of individual donations at point of sale.

The campaign serves as a relaunch of the Company’s newly refreshed flagship brand ‘kynd’

MIAMI, Dec. 05, 2023 (GLOBE NEWSWIRE) -- AYR Wellness Inc. (CSE: AYR.A, OTCQX: AYRWF) (“AYR” or the “Company”), a leading vertically integrated U.S. multi-state cannabis operator (“MSO”), today announced the relaunch of its flagship kynd brand via the ‘Season of Kyndness’ initiative, a campaign designed to spread positive impact and connection during the holiday season through hyperlocal charitable giving.

“We felt it was important to re-introduce our flagship cannabis brand, kynd, in a way that highlights its purpose and impact-driven mission,” said David Goubert, President and CEO of AYR Wellness. “The ‘Season of Kyndness’ campaign embodies the values we hold dear at AYR, providing an opportunity to be a force for good in each of our communities and to make a real difference during this special time of year. We are leaning on our local retail teams to drive this initiative by selecting the hyperlocal causes that mean the most to them.”

Since kynd’s inception in Nevada in 2014, its tagline “for all humankynd,” has encapsulated the brand’s commitment to those who seek the benefits of cannabis as well as the communities that it serves. 

With ‘Season of Kyndness,’ AYR Wellness invites customers in Florida, Massachusetts, New Jersey, Nevada and Pennsylvania to participate in an effort to address community needs where they live. For every purchase of a kynd product from an AYR dispensary, a portion of proceeds goes directly to charities chosen by local teams. AYR is triple matching any individual donations made at point of sale, as applicable per state law. Additionally, certain locations are holding food and supply collection efforts for a variety of organizations. The full list of charity recipients can be found below.

For more information about the ‘Season of Kyndness’ campaign and AYR Wellness, please visit www.kynd.com/seasonofkyndness.

Organizations

FLORIDA Cape Coral Caring Center Coalition for the Homeless of Central Florida Feeding South Florida Harry Chapin Food Bank Heartland Food Bank Humane Society of North Central Florida Jacksonville Humane Society Leon County Humane Society Ocean Conservancy P.A.W.S. Peggy Adams Animal Rescue League  S.O.U.L (Saving Our United Leaders) The Animal League Veterans Cannabis Project	MASSACHUSETTS Mabel Center for Immigrant Justice Needham Community Council NEW JERSEY Arc of Monmouth City Relief NEVADA Food Bank of Northern Nevada Three Square PENNSYLVANIA Jared Box

About AYR Wellness Inc.

AYR Wellness is a vertically integrated, U.S. multi-state cannabis business. The Company operates simultaneously as a retailer with 85+ licensed dispensaries and a house of cannabis CPG brands.

AYR is committed to delivering high-quality cannabis products to its patients and customers while acting as a Force for Good for its team members and the communities that the Company serves. For more information, please visit www.ayrwellness.com.

Company/Media Contact:

Robert Vanisko
VP, Public Engagement
T: (786) 885-0397
Email: comms@ayrwellness.com

Company/Investor Relations Contact:

Jon DeCourcey
Head of Investor Relations
T: (786) 885-0397
Email: ir@ayrwellness.com

Investor Relations Contact:

Sean Mansouri, CFA
Elevate IR
T: (786) 885-0397
Email: ir@ayrwellness.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/81a60b2e-89ce-4978-8ca8-6e86e2c36b7f

FAQ

What is the name of the company behind the 'Season of Kyndness' initiative and what are its ticker symbols?

AYR Wellness Inc. (CSE: AYR.A, OTCQX: AYRWF) is the company behind the 'Season of Kyndness' initiative. Its ticker symbols are AYR.A on the CSE and AYRWF on the OTCQX.

What is the purpose of the 'Season of Kyndness' initiative?

The 'Season of Kyndness' initiative is designed to spread positive impact and connection during the holiday season through hyperlocal charitable giving in communities across Florida, Massachusetts, New Jersey, Nevada, and Pennsylvania.

How does AYR Wellness encourage customer participation in the 'Season of Kyndness' initiative?

AYR Wellness encourages customer participation by donating a portion of proceeds from kynd product purchases at AYR dispensaries to local charities, with triple matching of individual donations at point of sale.

What is the tagline of the kynd brand and what does it signify?

The tagline of the kynd brand is 'for all humankynd,' signifying its commitment to those who seek the benefits of cannabis as well as the communities it serves.

In which states is the 'Season of Kyndness' initiative active?

The 'Season of Kyndness' initiative is active in Florida, Massachusetts, New Jersey, Nevada, and Pennsylvania.

Where can the full list of charity recipients for the 'Season of Kyndness' initiative be found?

The full list of charity recipients for the 'Season of Kyndness' initiative can be found on the AYR Wellness Inc. website or through their official communication channels.