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AYR’s Flagship Product Brand, kynd, Celebrates 10-Year Anniversary with National Charitable Campaign

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AYR Wellness announced the launch of its annual charitable campaign, 'Season of Kyndness', through its flagship cannabis brand kynd, celebrating its 10-year anniversary. Starting December 1st, 2024, the company will donate a portion of proceeds from each unit sold to local charities throughout December.

The initiative extends beyond December with a new year-round charitable giving program supporting local food banks, animal rescues, and other organizations in states where kynd operates. The campaign operates across Massachusetts, New Jersey, Pennsylvania, Florida, Ohio, and Nevada.

During last year's Season of Kyndness, kynd raised over $70,000 for charities and donated 200 boxes of toys across five states. Customers can participate by purchasing kynd products at AYR retail locations or joining store-organized food, coat, and toy drives benefiting local communities.

AYR Wellness ha annunciato il lancio della sua campagna annuale di beneficenza, 'Season of Kyndness', attraverso il suo marchio di cannabis di punta kynd, in occasione del suo decimo anniversario. A partire dal 1° dicembre 2024, l'azienda donerà una parte dei proventi di ogni unità venduta a enti di beneficenza locali per tutto il mese di dicembre.

L'iniziativa si estende oltre dicembre con un nuovo programma di donazioni annuali che supporta le banche alimentari locali, i rifugi per animali e altre organizzazioni negli stati in cui kynd è attivo. La campagna si svolge in Massachusetts, New Jersey, Pennsylvania, Florida, Ohio e Nevada.

Durante la scorsa edizione della Season of Kyndness, kynd ha raccolto oltre $70.000 per le associazioni di beneficenza e ha donato 200 scatole di giocattoli in cinque stati. I clienti possono partecipare acquistando prodotti kynd presso i punti vendita AYR o aderendo a raccolte di genere alimentare, cappotti e giocattoli organizzate dai negozi a beneficio delle comunità locali.

AYR Wellness anunció el lanzamiento de su campaña anual de caridad, 'Season of Kyndness', a través de su marca insignia de cannabis kynd, celebrando su décimo aniversario. A partir del 1 de diciembre de 2024, la empresa donará una parte de los ingresos de cada unidad vendida a organizaciones benéficas locales durante todo diciembre.

La iniciativa se extiende más allá de diciembre con un nuevo programa de donaciones benéficas durante todo el año que apoya a bancos de alimentos locales, rescates de animales y otras organizaciones en los estados donde opera kynd. La campaña se lleva a cabo en Massachusetts, Nueva Jersey, Pensilvania, Florida, Ohio y Nevada.

Durante la temporada pasada de Kyndness, kynd recaudó más de $70,000 para organizaciones benéficas y donó 200 cajas de juguetes en cinco estados. Los clientes pueden participar comprando productos kynd en las tiendas minoristas de AYR o uniéndose a campañas de recolección de alimentos, abrigos y juguetes organizadas por las tiendas para beneficiar a las comunidades locales.

AYR 웰니스는 자사의 대표 대마초 브랜드 kynd를 통해 10주년 기념으로 연례 자선 캠페인 ‘Season of Kyndness’의 시작을 알렸습니다. 2024년 12월 1일부터 회사는 판매되는 각 제품의 수익의 일부를 12월 내내 지역 자선단체에 기부할 예정입니다.

이 캠페인은 12월을 넘어, kynd가 운영되는 주의 지역 푸드뱅크, 동물 구조 단체 및 기타 조직을 지원하는 연중 자선 기부 프로그램으로 확대됩니다. 이 캠페인은 매사추세츠, 뉴저지, 펜실베이니아, 플로리다, 오하이오, 네바다에서 진행됩니다.

작년의 Kyndness 시즌 동안, kynd는 자선단체를 위해 70,000달러 이상을 모금하고, 5개 주에서 200개의 장난감을 기부하였습니다. 고객들은 AYR 소매점에서 kynd 제품을 구매하거나, 지역 사회를 돕기 위해 상점이 조직한 식품, 외투, 장난감 기부 행사에 참여함으로써 기여할 수 있습니다.

AYR Wellness a annoncé le lancement de sa campagne annuelle de bienfaisance, 'Season of Kyndness', à travers sa marque phare de cannabis kynd, célébrant son 10ème anniversaire. À partir du 1er décembre 2024, la société fera don d'une partie des produits vendus à des œuvres de charité locales tout au long du mois de décembre.

L'initiative s'étend au-delà de décembre avec un nouveau programme de dons caritatifs tout au long de l'année soutenant les banques alimentaires locales, les refuges pour animaux et d'autres organisations dans les états où kynd opère. La campagne se déroule dans Massachusetts, New Jersey, Pennsylvanie, Floride, Ohio et Nevada.

AYR Wellness hat den Start seiner jährlichen Wohltätigkeitskampagne, 'Season of Kyndness', über seine Hauptmarke für Cannabis kynd bekannt gegeben, um das zehnjährige Jubiläum zu feiern. Ab dem 1. Dezember 2024 wird das Unternehmen einen Teil des Umsatzes aus jedem verkauften Produkt an lokale Wohltätigkeitsorganisationen im Dezember spenden.

Die Initiative geht über den Dezember hinaus und umfasst ein neues, ganzjähriges Spendenprogramm, das lokale Lebensmittelbanken, Tierrettungsdienste und andere Organisationen in den Bundesstaaten unterstützt, in denen kynd tätig ist. Die Kampagne findet in Massachusetts, New Jersey, Pennsylvania, Florida, Ohio und Nevada statt.

Im vergangenen Jahr während der Season of Kyndness hat kynd über 70.000 Dollar für Wohltätigkeitsorganisationen gesammelt und in fünf Bundesstaaten 200 Boxen mit Spielzeug gespendet. Kunden können teilnehmen, indem sie kynd Produkte an AYR Einzelhandelsstandorten kaufen oder bei von Geschäften organisierten Lebensmittel-, Mantel- und Spielzeugsammelaktionen mitmachen, die den lokalen Gemeinschaften zugutekommen.

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Throughout December, the ‘Season of Kyndness’ campaign will help support local community organizations

MIAMI, Dec. 04, 2024 (GLOBE NEWSWIRE) -- AYR Wellness Inc. (CSE: AYR.A, OTCQX: AYRWF) (“AYR” or the “Company”), a leading vertically integrated U.S. multi-state cannabis operator (“MSO”), today announced that its flagship cannabis brand, kynd, launched its annual charitable campaign, Season of Kyndness, on December 1st, 2024. Following the success of last year’s campaign, kynd will donate a portion of proceeds from each unit sold throughout December to local charities.

In connection with Season of Kyndness and the celebration of its 10th anniversary, kynd has also begun a year-round charitable giving initiative, in which a portion of all sales proceeds will be donated to local food banks, animal rescues, and other local organizations in states where kynd is sold.

“Since its launch in 2014, kynd has made continuous efforts to help support local communities through philanthropic endeavors, and our annual Season of Kyndness event reflects this enduring commitment,” said Steven M. Cohen, interim CEO of AYR. “We plan to celebrate our 10th anniversary by elevating our Season of Kyndness program to new heights, expanding its reach to new states and increasing the number of charitable organizations we are partnering with. Beginning this year, we expanded our charitable giving to include ongoing quarterly donations to organizations within the areas that we serve.”

This December, patients, customers, and employees can embrace the Season of Kyndness by contributing in the following ways:

  • Purchase: Kick off the season by purchasing a kynd product at any licensed AYR retail location in Massachusetts, New Jersey, Pennsylvania, Florida, Ohio, or Nevada. A portion of proceeds from each purchase will benefit a local organization chosen by local AYR team members.
  • Give: Join select stores as they organize food, coat, and toy drives to benefit local communities.

Kynd is a nationally grown, locally focused cannabis brand dedicated to providing its consumers with exceptional, high-quality products and bettering the communities it serves. AYR’s flagship cannabis brand has helped raise over $70,000 for charities and 200 boxes of toys for community-based organizations across five states during last year’s Season of Kyndness alone and strives to continue positively impacting charitable organizations in 2024. To learn more about kynd’s philanthropic initiatives, please visit https://kynd.com/seasonofkyndness/.

About AYR Wellness Inc.
AYR Wellness is a vertically integrated, U.S. multi-state cannabis business. The Company operates simultaneously as a retailer with 90+ licensed dispensaries and a house of cannabis CPG brands.

AYR is committed to delivering high-quality cannabis products to its patients and customers while acting as a Force for Good for its team members and the communities that the Company serves. For more information, please visit www.ayrwellness.com.

Company/Media Contact:
Robert Vanisko
VP, Public Engagement
T: (786) 885-0397
Email: comms@ayrwellness.com

Investor Relations Contact:
Sean Mansouri, CFA
Elevate IR
T: (786) 885-0397
Email: IR@AYRwellness.com


FAQ

What is AYR Wellness (AYRWF) Season of Kyndness campaign 2024?

Season of Kyndness is AYR Wellness's annual charitable campaign through its kynd brand, where a portion of proceeds from each unit sold in December 2024 will be donated to local charities across six states.

How much did AYR Wellness (AYRWF) raise in their 2023 Season of Kyndness campaign?

During the 2023 Season of Kyndness campaign, kynd raised over $70,000 for charities and donated 200 boxes of toys across five states.

In which states is AYR Wellness (AYRWF) running the Season of Kyndness campaign?

The Season of Kyndness campaign is running in Massachusetts, New Jersey, Pennsylvania, Florida, Ohio, and Nevada.

What is new about AYR Wellness (AYRWF) charitable giving in 2024?

In 2024, AYR Wellness introduced a year-round charitable giving initiative, expanding beyond December to include quarterly donations to local organizations in their operating states.

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