Axalta Introduces Cromax XP, an Easy-to-Use Solventborne Basecoat, for Refinish Customers in North America

Rhea-AI Summary

Axalta (NYSE: AXTA) has launched Cromax XP, a new solventborne basecoat for refinish customers in North America. This product offers exceptional coverage and color matching, requiring only 2-3 coats for most colors. Cromax XP is supported by a fan deck of over 6,000 color chips and integrates with Axalta's ColorNet system for a streamlined user experience. Designed for ease of application and high-quality finish, it accommodates various blending processes and is available in multiple packaging options. For more details, visit axalta.us/xp.

Positive

• Launch of Cromax XP enhances Axalta's product portfolio.
• Cromax XP is easy to use, requiring only 2-3 coats for most colors.
• Supported by a comprehensive color matching system with over 6,000 options.
• Accommodates a variety of application techniques and conditions.

Negative

• None.

GLEN MILLS, Pa., Feb. 3, 2021 /PRNewswire/ -- Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, today announced the launch of Cromax XP, its latest solventborne basecoat for refinish customers in North America. This new technology delivers outstanding coverage, color match, and final appearance in a simple, easy-to-use system. Cromax XP solventborne basecoat now joins Cromax EZ waterborne basecoat to complete the range of products available in the Cromax brand.

Cromax XP is engineered for easy and accurate application, with most colors covering in just 2-3 coats. For finding and matching color, Cromax XP is backed by a chromatically sorted fan deck of 6,000+ color chips that is as easy-to-use as the basecoat. Plus, Cromax XP fan decks are paired with ColorNet, Axalta's color formula retrieval system, to give customers a cohesive and streamlined experience from formula retrieval to clear coat application.

"We are very proud of Cromax XP and excited to introduce it to the market," said Troy Weaver, Senior Vice President of Global Refinish at Axalta. "This new technology was designed with the refinisher in mind, filling a need for a basecoat that delivers on ease of use and high-quality finish and appearance. Cromax XP, together with Cromax EZ, gives customers the option between two easy-to-use technologies to meet their business and regulatory needs."

Cromax XP has a high tolerance for variances in application technique and temperature, so it is able to accommodate multiple blending processes, making this solventborne basecoat the ideal product for any refinisher who values quality and simplicity. When it comes to packaging, Cromax XP is available in gallon or quart-sized toners for the colors customers use most often, and pints for the colors customers use less often. This helps develop a consistent order pattern and makes it simple to retain fresh material. These attributes all contribute to making Cromax XP a product that's easy to learn, use, and maintain.

To learn more about Cromax XP, visit axalta.us/xp.

About Axalta

Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 130 countries better every day with the finest coatings, application systems and technology. For more information, visit axalta.com and follow us @axalta on Twitter.

Contact
Lisa Mollison
610.358.5158
lisa.mollison@axalta.com
axalta.com

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SOURCE Axalta

FAQ

What is Cromax XP launched by Axalta?

Cromax XP is a new solventborne basecoat designed for refinish customers in North America, providing ease of use and high-quality appearance.

When was Cromax XP launched?

Cromax XP was launched on February 3, 2021.

What are the key features of Cromax XP?

Cromax XP offers outstanding coverage, color match, and final appearance, needing only 2-3 coats for most colors.

How does Cromax XP support color matching?

Cromax XP is backed by a chromatically sorted fan deck of over 6,000 color chips and integrates with Axalta's ColorNet system.

What packaging options are available for Cromax XP?

Cromax XP is available in gallon, quart, and pint sizes.