American Express® Updates U.S. Consumer Gold Card with New Benefits and Limited-Edition White Gold Card Design
American Express (NYSE: AXP) has updated its U.S. Consumer Gold Card with new benefits and a -edition White Gold Card design. The refresh includes:
1. A new $100 Resy Credit for eligible U.S. Resy restaurant purchases
2. An $84 annual Dunkin'® Credit
3. An updated $120 Dining Credit now including Five Guys
4. Expansion of The Hotel Collection to over 1,000 properties globally
These additions complement existing benefits like $120 Uber Cash, 4X points at restaurants worldwide, and 4X points at U.S. supermarkets. The annual fee will increase to $325 from $250, effective October 1, 2024, for existing members. A -time welcome offer of 60,000 Membership Rewards points is available for new eligible Card Members until November 6, 2024.
American Express (NYSE: AXP) ha aggiornato la sua Carta Oro per Consumatori negli Stati Uniti con nuovi vantaggi e un design in edizione White Gold. Il rinnovamento include:
1. Un nuovo credito di $100 per acquisti presso ristoranti Resy idonei negli Stati Uniti
2. Un credito annuale di $84 per Dunkin'®
3. Un credito per pranzi aggiornato di $120 che ora include anche Five Guys
4. Espansione della The Hotel Collection a oltre 1.000 strutture a livello globale
Queste aggiunte si aggiungono ai vantaggi esistenti come $120 in Uber Cash, 4X punti in ristoranti in tutto il mondo e 4X punti nei supermercati negli Stati Uniti. La quota annuale aumenterà a $325 rispetto a $250, a partire dal 1° ottobre 2024, per i membri esistenti. Un'offerta di benvenuto una tantum di 60.000 punti Membership Rewards è disponibile per i nuovi membri della Carta idonei fino al 6 novembre 2024.
American Express (NYSE: AXP) ha actualizado su Tarjeta Oro para Consumidores en EE. UU. con nuevos beneficios y un diseño en edición White Gold. La renovación incluye:
1. Un nuevo crédito de $100 para compras elegibles en restaurantes Resy en EE. UU.
2. Un crédito anual de $84 para Dunkin'®
3. Un crédito de $120 para cenas actualizado que ahora incluye a Five Guys
4. Expansión de The Hotel Collection a más de 1.000 propiedades a nivel mundial
Estos añadidos complementan los beneficios existentes como $120 en Uber Cash, 4X puntos en restaurantes de todo el mundo y 4X puntos en supermercados de EE. UU. La cuota anual aumentará a $325 desde $250, a partir del 1 de octubre de 2024, para los miembros existentes. Una oferta de bienvenida por única vez de 60,000 puntos de Membership Rewards estará disponible para los nuevos miembros elegibles hasta el 6 de noviembre de 2024.
아메리칸 익스프레스 (NYSE: AXP)가 미국 소비자 골드 카드를 새로운 혜택과 화이트 골드 카드 디자인으로 업데이트했습니다. 이번 리프레시에는 다음이 포함됩니다:
1. 미국 레지 레스토랑 구매 시 유효한 $100의 레지 크레딧
2. 연간 $84 던킨'® 크레딧
3. 이제 Five Guys를 포함한 $120의 업데이트된 다이닝 크레딧
4. 전 세계 1,000개 이상의 호텔로 확대된 호텔 콜렉션
이 추가 혜택은 $120의 우버 캐시, 전 세계 레스토랑에서 4배 포인트, 미국 슈퍼마켓에서 4배 포인트와 같은 기존 혜택을 보완합니다. 기존 회원의 연회비는 2024년 10월 1일부터 $250에서 $325로 인상됩니다. 2024년 11월 6일까지 신규 자격 있는 카드 회원에게는 60,000 Membership Rewards 포인트의 일회성 환영 혜택이 제공됩니다.
American Express (NYSE: AXP) a mis à jour sa Carte Or Consommateur aux États-Unis avec de nouveaux avantages et un design en édition White Gold. Le rafraîchissement comprend :
1. Un nouveau crédit de 100 $ pour les achats dans les restaurants Resy éligibles aux États-Unis
2. Un crédit annuel de 84 $ pour Dunkin'®
3. Un crédit de 120 $ pour les repas mis à jour, incluant désormais Five Guys
4. Expansion de The Hotel Collection à plus de 1 000 propriétés dans le monde
Ces ajouts complètent les avantages existants tels que 120 $ en Uber Cash, 4X points dans les restaurants du monde entier, et 4X points dans les supermarchés américains. La cotisation annuelle augmentera à 325 $ contre 250 $, à partir du 1er octobre 2024, pour les membres existants. Une offre d'accueil unique de 60 000 points Membership Rewards est disponible pour les nouveaux membres de la carte éligibles jusqu'au 6 novembre 2024.
American Express (NYSE: AXP) hat seine U.S. Consumer Gold Card mit neuen Vorteilen und einem White Gold Card Design aktualisiert. Das Update umfasst:
1. Ein neuer Kredit von 100 $ für berechtigte Restaurantkäufe bei Resy in den USA
2. Ein jährlicher Kredit von 84 $ für Dunkin'®
3. Ein aktualisierter Dining Credit von 120 $, der jetzt auch Five Guys beinhaltet
4. Erweiterung der The Hotel Collection auf über 1.000 Immobilien weltweit
Diese Ergänzungen ergänzen bestehende Vorteile wie 120 $ Uber Cash, 4X Punkte bei Restaurants weltweit und 4X Punkte bei US-Supermärkten. Die jährliche Gebühr wird ab dem 1. Oktober 2024 für bestehende Mitglieder von 250 $ auf 325 $ steigen. Ein einmaliges Willkommensangebot von 60.000 Membership Rewards Punkten ist bis zum 6. November 2024 für neue berechtigte Karteninhaber verfügbar.
- Introduction of new credits: $100 Resy Credit and $84 Dunkin'® Credit annually
- Expansion of $120 Dining Credit to include Five Guys
- Increase in The Hotel Collection properties from 700 to over 1,000 globally
- -time welcome offer of 60,000 Membership Rewards points for new eligible Card Members
- Annual fee increase from $250 to $325, effective October 1, 2024, for existing members
The refreshed American Express Gold Card represents a strategic move to enhance customer value and retention in a competitive credit card market. While the new benefits are attractive, the increased annual fee from
The addition of the
However, the
The expansion of The Hotel Collection to over 1,000 properties globally could boost travel-related spending on the card, potentially increasing American Express's revenue from merchant fees and partnerships.
While these changes are noteworthy, they are unlikely to have a significant immediate impact on American Express's stock price. The company's overall financial health, broader market conditions and long-term performance of this product refresh will be more influential factors for investors to consider.
American Express's decision to refresh the Gold Card is a calculated response to evolving consumer behaviors and preferences. The focus on dining and travel benefits aligns with post-pandemic trends, where consumers are eager to dine out and explore new destinations.
The addition of popular brands like Dunkin' and Five Guys to the card's benefits roster is a smart move. These widely accessible chains appeal to a broad demographic, potentially increasing daily card usage and top-of-wallet status among cardholders.
The -edition White Gold Card design is an intriguing marketing tactic. Such exclusive offerings can create buzz and drive new sign-ups, especially among younger consumers who value unique experiences and aesthetics.
However, the increased annual fee could be a double-edged sword. While it may be justified by the added benefits, it also risks pricing out some current and potential customers, especially in an inflationary environment where consumers are becoming more cost-conscious.
The expanded Hotel Collection offerings cater to the growing desire for experiential travel, potentially positioning American Express to capture a larger share of the rebounding travel market.
Overall, this refresh demonstrates American Express's agility in adapting to market trends and consumer preferences. The success of these changes will largely depend on how effectively they're communicated to both existing and potential customers and whether the perceived value outweighs the increased cost.
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American Express® Updates
“We’re seeing particularly strong restaurant spend with Millennial and Gen Z consumers, which is our fastest growing customer segment,” said Howard Grosfield, President,
Since the last refresh in 2018, restaurants have emerged as a top spending category for Gold Card Members. Favorite benefits include the annual
New and enhanced benefits include:
-
New
Resy Credit: Get up to$100 in annual statement credits ($100 semi-annually) after using an enrolled American Express Gold Card on eligible purchases made at eligible$50 U.S. Resy restaurants, Resy.com, and in the mobile Resy app. -
New
Dunkin’® Credit: Get up to$84 per year ($84 per month) in statement credits after using an enrolled American Express Gold Card to pay at more than 9,000 Dunkin’® locations nationwide.$7 -
Updated
Dining Credit: Starting today, American Express is adding Five Guys, with over 1,500 locations nationwide, to the$120 Dining Credit that includes Grubhub, The Cheesecake Factory®, wine.com and Goldbelly, making this even easier to use with access to more locations.$120 -
Hundreds of New Hotels in Top Destinations: The Hotel Collection, one of American Express Travel’s signature hotel programs, has expanded to over 1,000 properties globally, including more than 300 new properties added to the program this year in 50 new top destinations Card Members want to visit, like
Tuscany, Italy ;Moab, Utah ; andSapporo, Japan . When travelers book two or more nights at these hotels through American Express Travel, they are eligible to receive a room upgrade upon arrival, noon check-in, and late check-out, which are all subject to availability1. These benefits are in addition to a complimentary credit valued at to use towards eligible charges, which may include food and beverage, spa, or other on-property charges.2$100
These updates are in addition to the Card’s existing set of Membership benefits:
-
Uber Cash: Add the$120 U.S. Consumer Gold Card to your Uber account to receive in monthly Uber Cash credits (up to$10 annually) towards Uber Eats or Uber Rides in the$120 U.S. -
4X points at restaurants worldwide, plus takeout and delivery in the
U.S. on up to in purchases per year.$50,000 -
4X points at
U.S. supermarkets on up to in purchases per year.$25,000 - 3X points on flights booked directly with airlines or on amextravel.com.
- 2X points on prepaid hotels, car rentals and cruises booked on amextravel.com.
- 1X points on other eligible purchases.
- Amex Offers: Enroll to add offers and get rewarded on eligible purchases with select brands.
- No foreign transaction fees. See rates and fees here.
Starting July 25, the Gold Card fee will increase to
To celebrate the refreshed Gold Card, a limited time welcome offer of 60,000 Membership Rewards points plus
To learn more about the refreshed
1Certain room categories are not eligible for upgrade.
2Eligible charges vary by property.
ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, X.com/americanexpress, and youtube.com/americanexpress.
Key links to products, services and corporate sustainability information: personal cards, business cards and services, travel services, gift cards, prepaid cards, merchant services, Business Blueprint, Resy, corporate card, business travel, diversity and inclusion, corporate sustainability and Environmental, Social, and Governance reports.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240725920943/en/
MEDIA
Elizabeth Crosta
elizabeth.crosta@aexp.com
Source: American Express
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