Axon Launches Axon Body Workforce, New Body Camera To Protect Frontline Workers

Rhea-AI Summary

Axon (Nasdaq: AXON) has launched a new generation of body cameras, Axon Body Workforce, designed for frontline workers in retail and healthcare facilities. Early trials in retail have shown a nearly 50% reduction in incident escalations, demonstrating effective and safe de-escalation. The product is available for purchase in the U.S., Australia, Canada, EU, and U.K. and is integrated with Axon's industry-leading real-time operations and evidence management technology.

Insights

Market Research Analyst

With the introduction of Axon's new body camera technology for retail and healthcare sectors, we observe a strategic expansion into markets beyond law enforcement. The reported 50% reduction in incident escalations during early trials indicates a strong value proposition for potential clients in these industries. This technology could lead to a decrease in liability costs and improvements in workplace safety, which are critical considerations for businesses operating in public-facing environments.

From a market perspective, Axon's diversification strategy could open up new revenue streams and reduce dependency on government contracts. However, the adoption rate will depend on the perceived ROI by businesses, considering the costs of technology implementation against savings from reduced incidents and improved safety protocols.

Financial Analyst

The launch of Axon Body Workforce could potentially impact Axon's financial performance positively. If the product gains traction, it might result in increased sales and earnings growth, which could be reflected in the company's stock valuation. The expansion into new markets such as retail and healthcare also suggests a long-term growth strategy that could make the company more attractive to investors seeking diversification within a single stock.

Investors should monitor the market adoption rates and client feedback post-launch, as these will be key indicators of the product's success and its contribution to Axon's overall financial health. It is also essential to consider competition and potential market saturation, as other companies may introduce similar technologies.

Technology Adoption Expert

The success of Axon's new body cameras in non-law enforcement settings will largely depend on the technology's integration with existing systems and the ease of adoption by frontline workers. The customizability and integration with real-time operations and evidence management technology are crucial factors that could drive adoption.

Businesses will need to weigh the costs of training and integration against the benefits of enhanced safety and reduced incidents. The scalability of the technology will also be a deciding factor for larger enterprises. Continuous innovation and updates will be necessary to keep up with evolving industry needs and to maintain a competitive edge in the market.

Axon expands public safety technology to protect life in retail and healthcare settings
Early trials in retail have resulted in a nearly 50% reduction of incident escalations, demonstrating effective and safe de-escalation

SCOTTSDALE, Ariz., Jan. 25, 2024 /PRNewswire/ -- Axon (Nasdaq: AXON), the global public safety technology leader, today launched a new generation of body cameras designed for frontline workers in retail stores and healthcare facilities. Axon Body Workforce adapts the same life-saving technology trusted by more than 2,000 law enforcement agencies around the world for enterprise organizations, helping them protect their most valuable resources — people. Available for purchase today in the U.S., Australia, Canada, EU, and U.K., Axon Body Workforce is lightweight, customizable and integrated with Axon's industry-leading real-time operations and evidence management technology.

"Public safety is about just that — people feeling and being safe in public, including while at work," said Axon CEO and Founder Rick Smith. "That's why Axon Body Workforce is so critical to our mission to protect life. It marks a new chapter in body-worn cameras, built to address the workplace violence affecting frontline workers."

Every day, retail workers perform their duties while grappling with threats to their personal safety. A recent survey by Axon found that in the U.S., a staggering 47% of retail workers have experienced violent incidents on the job. Axon Body Workforce has been trialed by some of the largest healthcare networks and global retailers, demonstrating early success in deterrence and de-escalation. One trial retailer saw a net 53% reduction in incidents, while another reported 47% of active incidents being effectively de-escalated after activating recordings on the camera.

"The new Axon Body Workforce body-worn camera is not only useful for promoting frontline workers' safety, but also aids law enforcement agencies responding to the recent rise in violence in healthcare, retail and other commercial settings by providing easily accessible digital evidence," said Former Chief of the Dallas Police Department Renee Hall. "This solution shows Axon's continued commitment to keeping our communities secure as public safety challenges evolve."

Safety for Every Shift

Axon Body Workforce features the quality hardware of Axon body cameras alongside Axon's robust real-time capabilities and simple evidence management workflows, making it easier to act on captured footage. Benefits of Axon Body Workforce include:

• Deterring and De-escalating Incidents: Protects employees by capturing high-quality video evidence of employee-customer interactions, while also respecting their privacy. With a simple double tap activation that is lightweight for wearing, employees can easily ensure all critical moments are recorded by Axon Body Workforce.
• Supporting in Real-Time: Equips employees with a communications beacon to protect themselves with situational awareness, allowing for quicker and more effective interventions. Axon Respond's live capabilities enable employees to ask for help in the moment, while having a camera present encourages better behavior and discourages crime in the workplace.
• Promoting Transparency: Manage high-quality, easily searchable footage in Axon Evidence to gain transparency into all interactions. Upload, manage and share footage internally and externally with Law Enforcement and District Attorneys to ensure teams are staying safe and to expedite the path from incident to adjudication. Further, this evidence can uphold internal standards, clear up claims or disputes, and build a library of in-field footage for ongoing training.

Early Beginnings in Enhancing Hospital Security

Axon formed the Enterprise team in 2020 to serve the needs of healthcare facilities that saw a marked increase in incidents during the start of the coronavirus pandemic. On average, two nurses every hour are assaulted in the U.S., and nurses are nine times more likely to experience workplace violence than any other profession. Today, Axon's technology is represented in 33% of hospitals in the U.S., covering more than five million care providers and patients. Results have shown that through widespread adoption of body cameras, healthcare centers are realizing compelling benefits, including a decrease in litigation costs. Of note, Axon customers see operational data management time cut almost in half.

"After deploying Axon's technology over the past few years in our healthcare centers, I have come to see body-worn cameras as an essential tool for successful interactions between our care providers, patients and visitors," said Legacy Health Director of Safety and Security Services Luke Heckathorn. "We welcome Axon's development of technology customized for our environment and the safety of our frontline workers."

Following the introduction of Axon Body Workforce, Axon will continue to partner with healthcare environments, retailers, industry experts, and trade associations alongside law enforcement to help shape the future of safety and security for frontline workers. Axon is committed to forming meaningful partnerships in efforts to protect frontline workers, support essential organizations in society and ultimately improve the safety of our communities.

About Axon
Axon is the technology leader in global public safety. Our moonshot goal is to cut gun-related deaths between police and the public in the U.S. by 50% before 2033. Axon is building the public safety operating system of the future by integrating hardware devices and cloud software solutions that lead modern policing, defense and security. The Axon Ecosystem includes TASER energy devices, body-worn cameras, in-car cameras, cloud-hosted digital evidence management solutions, productivity software, real-time operations capabilities and third-party integrations through Axon's partner network. Axon's growing global customer base includes first responders across international, federal, state and local law enforcement, fire, corrections and emergency medical services, as well as the justice sector, commercial enterprises and consumers.

Non-Axon trademarks are property of their respective owners. Axon, Axon Body, Axon Ecosystem, Axon Evidence, Axon Respond, TASER and Protect Life are trademarks of Axon Enterprise, Inc., some of which are registered in the US and other countries. For more information, visit www.axon.com/legal. All rights reserved.

Follow Axon here:

• Axon on Twitter: https://twitter.com/axon_us
• Axon on Facebook: https://www.facebook.com/Axon.ProtectLife/

Note to Investors
Please visit http://investor.axon.com, https://www.axon.com/press, www.twitter.com/axon_us and https://www.facebook.com/Axon.ProtectLife/ where Axon discloses information about the company, its financial information and its business.

Media Contact
Victoria Keough
Press@Axon.com

For further information: Media ONLY Hotline: (480) 444-4000

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SOURCE Axon

FAQ

What is the new product launched by Axon for frontline workers in retail and healthcare facilities?

Axon has launched a new generation of body cameras called Axon Body Workforce.

What are the results of the early trials in retail for the new product?

Early trials in retail have shown a nearly 50% reduction in incident escalations, demonstrating effective and safe de-escalation.

Where is the new product available for purchase?

The new product is available for purchase in the U.S., Australia, Canada, EU, and U.K.

What technology is the new product integrated with?

The new product is integrated with Axon's industry-leading real-time operations and evidence management technology.