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Cool Holdings, Inc. (OTCQB: AWSM) will change its name to Simply, Inc., effective October 14, 2020, along with a reverse stock split of 1-for-10. This action will reduce outstanding shares from approximately 54.6 million to around 5.5 million. The company aims to enhance its marketability, moving away from its previous business model focused on international operations, now concentrating solely on Simply Mac. Over the past year, Cool Holdings reduced its debt by 92%, eliminating $22.4 million of its outstanding obligations.
Cool Holdings, Inc. (OTCQB: AWSM) has announced the relocation and grand opening of its Simply Mac store in Rogers, Arkansas, a 2,025 square foot Apple Premier Partner Store. The new location, situated at Tuscany Square Shopping Center, enables Cool Holdings to offer a full range of Apple products, services, and financing options. This relocation reduces total occupancy costs by 57%, expected to enhance profitability. CEO Reinier Voigt emphasized the strategic criteria behind site selection, targeting growth in the Northwest Arkansas market, known for its rapid growth and proximity to major universities.
Cool Holdings, Inc. (OTCQB: AWSM) announced the relocation and grand opening of its Simply Mac store in Macon, Georgia, offering Apple products and services. The new 1,840 sq. ft. store reduces occupancy costs by 52% compared to the previous location. CEO Reinier Voigt emphasized the store's significance in serving the local college student population and highlighted future store openings as part of its strategic expansion. Simply Mac operates 40 retail stores across 17 states, focusing on enhancing customer experiences and profitability.
Cool Holdings, Inc. (OTCQB: AWSM) has announced the grand opening of a new Simply Mac retail store in Gainesville, Georgia. This 1,360 square foot Apple Premier Partner Store will feature a full range of Apple products and offer warranty repairs handled by Apple-certified technicians. Located near two universities, the store is strategically positioned to cater to students and the local community. CEO Reinier Voigt expressed excitement about future expansions across North America, emphasizing adherence to a rigorous site selection model to enhance profitability and shareholder value.
