Aware Launches Partner Program, Empowering Both Large and Midmarket Technology Providers to Leverage Biometrics for Enhanced Revenue Streams
- Growing market demand for biometric authentication
- Use of biometric authentication for secure payments expected to double by 2025
- Existing partners have already experienced benefits
- Aware offering partner tiers, ecosystem hub, and new marketing initiatives
- None.
Program to Serve as the Aware Partner Ecosystem Foundation to Meet Market Demand
BURLINGTON, Mass., Sept. 28, 2023 (GLOBE NEWSWIRE) -- More widespread availability of technology, increasing consumer adoption and unparalleled security are driving a boom in the market for biometric authentication. In fact, by one estimate, the use of biometric authentication for secure payments is expected to double by 2025.
Naturally, both large and midmarket technology providers - system integrators, distributors, resellers, consultants, large software companies and more - are focusing on biometrics to differentiate their offerings and increase revenue streams. To this end, Aware, Inc. (NASDAQ: AWRE) has announced its formal partner program which will provide greater clarity and transparency around the company’s products, roadmap and pricing, as well as incentives for current and future partners.
“Today’s technology users demand access to their devices and online accounts that is exceptionally easy and instantaneous, without any compromise in security,” says Craig Herman, CRO, Aware. “Organizations of all sizes - from global enterprises to startups - know that offering the convenience and unwavering security of biometric authentication can make their products and services stand out from the competition. This is creating a large market demand, which we will meet by equipping technology providers with the power to offer biometrics to more organizations on a global scale.”
Several existing Aware partners are already experiencing the benefits.
“Partnering with Aware helps us ensure our users’ utmost confidence in the legitimacy of their documents, virtually eliminating the possibility of document fraud while maintaining superior speed and convenience,” says Mustafa Bilbeisi, Co-Founder at Uqoud.
Technology providers can partner with Aware, including as follows:
- Value-Added Resellers (VARs) - can integrate Aware technology to address global use cases in a manner that leverages their local, regional and specialized expertise;
- Consulting partners - can add Aware services and solutions into their larger ecosystems and infrastructures in order to bring biometrics to users; and
- Technology partners - Aware’s offerings can be integrated with strategic technology partners to address broader market opportunities.
Aware has a proven track record of commitment to partner success and will collaborate directly with partners in the areas of sales and marketing, customer enablement and support and pricing. As part of today’s announcement, Aware is also offering a variety of partner tiers, an ecosystem hub and several new partner marketing initiatives.
“What was considered an esoteric technology as recently as a few years ago is now going broadly mainstream. Biometrics are a core component of modern cybersecurity and physical security frameworks,” concludes Herman. “We are thrilled to formally announce our new partner program, which we believe will position partners for tremendous success now and into the future.”
About Aware
Aware is a global authentication company that validates and secures identities using leading-edge adaptive biometrics. Aware’s offerings address the growing challenges that government and commercial enterprises face in knowing, authenticating and securing individuals through frictionless and highly secure user experiences. Now celebrating the company’s 30th anniversary as a leader in biometrics, Aware’s algorithms are based on diverse data sets from around the world and can be tailored to the unique security needs of its customers. The company empowers users to have control over identities through clear, easy opt-in and opt-out features, helping them feel secure and improving their lives. Aware is a publicly held company (NASDAQ: AWRE) based in Burlington, Massachusetts. To learn more, visit https://www.aware.com or follow Aware on Twitter @AwareBiometrics.
Safe Harbor Warning
Portions of this release contain forward-looking statements regarding future events and are subject to risks and uncertainties, such as our expectations regarding our new product. Aware wishes to caution you that there are factors that could cause actual results to differ materially from the results indicated by such statements, including the risks that i) a significant commercial market for biometrics technology may not develop, and if it does, we may not be successful in that market; ii) we derive a significant portion of our revenue from third party channel partners; iii) the biometrics market may not experience significant growth or our products may not achieve broad acceptance; and iv) we face intense competition from other biometrics solution providers. Aware files from time to time with the Securities and Exchange Commission, specifically the section titled Risk Factors in our annual report on Form 10-K for the fiscal year ended December 31, 2022 and other reports and filings made with the Securities and Exchange Commission.
CONTACT
Company Contact
Gina Rodrigues
Aware, Inc.
781-687-0300
grodrigues@aware.com
