NJ/NY Gotham FC Announces Avaya as Premier Sponsor for 2021 Season
NJ/NY Gotham FC announced a multi-year partnership with Avaya (NYSE: AVYA) as the premier sponsor for the 2021 season. Avaya's logo will appear on Gotham FC kits and warm-ups. The collaboration positions Avaya as the club's exclusive Customer Experience partner, utilizing the Avaya OneCloud™ platform for enhanced communication. Both organizations aim to promote equality and empower women and girls while enhancing fan engagement. This partnership is viewed as a historic step for Gotham FC, emphasizing shared values of community support and league growth.
- Avaya becomes the premier sponsor for Gotham FC's 2021 season, enhancing brand visibility.
- The partnership promotes equality and community engagement, aligning with current social values.
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National Women’s Soccer League (NWSL) team NJ/NY Gotham FC announced a new multi-year partnership today with Avaya (NYSE: AVYA), a global leader in solutions to enhance and simplify communications and collaboration. Avaya will serve as the premier sponsor of the Club’s 2021 season, and the Avaya logo will be featured prominently on the front of all Gotham FC kits and warm-up tops, being unveiled by the club today. Avaya will also serve as Gotham FC’s exclusive and Official Customer Experience partner, providing Avaya OneCloud™ workstream collaboration and customer experience solutions to serve as the club’s communication platform.
From left to right: Jennifer Cudjoe (#6 Midfielder), Domi Richardson (#17-Midfielder), Nicole Baxter (#5 Midfielder), Imani Dorsey(#28-Defender), Caprice Dydasco (#3-Defender) (Photo: Business Wire)
“Partnering with a global technology leader like Avaya is a crucial step for us and speaks volumes to the marketing potential behind our new brand,” said Gotham FC Vice Chair Ed Nalbandian. “This is a historic partnership for our club, and we look forward to representing everything the Avaya brand stands for as we embark on our inaugural season as Gotham FC.”
Through the partnership, Avaya and Gotham FC have a shared commitment to contributing to the success of the team, the continued growth of the NWSL, and using sports as a platform to promote equality and empower women and girls. With a focus on collaboration and the spirit of inclusion, equality, and diversity, the two organizations will also work together in digitally enabling the fan engagement experience, helping to effortlessly onboard fans for their journey with the team. This will include leveraging the Avaya OneCloud platform, which enables organizations to better connect, collaborate and interact from anywhere on any device.
“Avaya’s multinational platform provides a tremendous opportunity for us,” said General Manager Alyse LaHue. “We share a strong commitment to contributing to the growth of our league, as well as to our local community, which I believe will lead to a successful and long-standing partnership.” Gotham FC and Avaya will also jointly develop an outreach program to bring awareness to local causes and engage their fans to give back to the community.
“This partnership is about inspiring people to achieve ambitious goals, whether it’s the team on the field, the fans who watch, businesses looking to innovate, or the customers they serve,” said Jim Chirico, President and CEO, Avaya. “No sport is more inspiring, exh
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