Avast Bolsters Privacy Provisions in Avast One Portfolio

Rhea-AI Summary

Avast announced enhanced privacy features for its Avast One integrated service on Dec. 6, 2021. The new additions include Tracking Prevention, Private Mode, Smart VPN, and Kill Switch, aimed at protecting user information online. Avast One is now available in more countries, including France, Germany, Switzerland, and Austria. The service is offered in different versions: Essential, Individual, and Family. The 'Privacy Advisor' feature helps users better manage privacy settings on popular platforms.

Positive

• Launch of new privacy features aimed at enhancing user data protection.
• Expanded availability of Avast One to new markets, increasing potential user base.
• Recognition of Avast One Essential as an 'Editor's Choice' by reputable tech publications.

Negative

• None.

LONDON, and EMERYVILLE, Calif., Dec. 6, 2021 /PRNewswire/ -- Avast (LSE:AVST), a global leader in digital security and privacy, today announced the addition of several deep privacy features to Avast One, its recently launched all-in-one integrated service. Avast One is a personalized, comprehensive cross-platform protection delivering digital protection and privacy. Avast One is available in three different versions: Essential, the free service awarded 'Editor's Choice' by both PCMag and TechRadar, and premium services Avast One Individual and Avast One Family.

Avast One Individual and Family: Now includes new privacy features designed to protect people's personal information during everyday online activities. The four new features, available first in Avast One for Windows, are:

• Tracking Prevention - using Avast's patented anti-fingerprinting technology, it works by injecting fake information into the data that makes up a person's unique digital fingerprint. Every time a page is visited, Avast One injects fresh data, scrambling each user's digital fingerprint to prevent tracking through the digital fingerprint by making them appear to be a different user.
• Private Mode - this is an enhanced incognito mode that combines two privacy technologies that work together to deliver a true private browsing experience. With one click, Private Mode combines the VPN with Tracking Prevention. Once the user opens an incognito window in their browser, they are able to securely and privately browse without concerns of tracking through fingerprinting, saved website visits or visible IP address.
• Smart VPN - this automatically activates a private, encrypted session while a user is visiting banking websites or when connecting to public Wi-Fi to ensure their information stays safe and private.
• Kill Switch - this new feature activates when the VPN connection drops for any reason and immediately cuts the internet connection to prevent sensitive information being exposed.

Avast One Essential: Now includes the new Privacy Advisor feature which provides step-by-step guides for users on enhancing their privacy settings on popular websites like Facebook, Twitter, Instagram, Youtube, Reddit, Amazon, LinkedIn and Google. By helping to simplify this process, Avast puts the user back in control of who can see their data and how it is used.

Privacy Advisor is also available in Avast One Individual and Family.

In addition to the United States, United Kingdom, Canada and Australia, Avast One is now available in France, Germany, Switzerland, and Austria.

Avast One is available on Android, iOS, macOS and Windows for download now at www.avast.com

About Avast:
Avast (LSE:AVST), a FTSE 100 company, is a global leader in digital security and privacy, headquartered in Prague, Czech Republic. With over 435 million users online, Avast offers products under the Avast and AVG brands that protect people from threats on the internet and the evolving IoT threat landscape. The company's threat detection network is among the most advanced in the world, using machine learning and artificial intelligence technologies to detect and stop threats in real time. Avast digital security products for Mobile, PC or Mac are top-ranked and certified by VB100, AV-Comparatives, AV-Test, SE Labs and others. Avast is a member of Coalition Against Stalkerware, No More Ransom, and the Internet Watch Foundation. Visit: www.avast.com.

Keep in touch with Avast:

• For security and privacy insights, visit the Avast blog:https://blog.avast.com/ 
• For handy guides, advice and tips, visit Avast Academy: https://www.avast.com/c-academy
• For more information about Avast visit: https://www.avast.com/en-gb/about and https://www.avast.com/company-faqs 
• Follow us on Twitter: @Avast
• Join our LinkedIn community: https://www.linkedin.com/avast
• Visit our Facebook group:www.facebook.com/avast

Media contact
pr@avast.com 

 

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SOURCE Avast Software, Inc.

FAQ

What new features were added to Avast One on December 6, 2021?

Avast added new privacy features including Tracking Prevention, Private Mode, Smart VPN, and Kill Switch to Avast One.

In which countries is Avast One available as of December 2021?

Avast One is available in the United States, United Kingdom, Canada, Australia, France, Germany, Switzerland, and Austria.

What versions of Avast One are offered?

Avast One is offered in three versions: Essential, Individual, and Family.

What is the Privacy Advisor feature in Avast One?

The Privacy Advisor feature provides users with guides to enhance their privacy settings on popular websites.