Avast Announces Partnership with PMovil

Rhea-AI Summary

On February 24, 2021, Avast announced a strategic partnership with PMovil, enhancing access to its subscription-based solutions for over 400 million customers in Latin America. This collaboration enables direct carrier billing, allowing users to securely pay for Avast's services as part of their monthly phone bill. With 76% of the Latin American population lacking credit or debit cards, this partnership aims to provide greater access to cybersecurity products. Nick Viney from Avast emphasized the importance of removing payment barriers for underserved consumers.

Positive

• Partnership with PMovil opens access to over 400 million potential customers in Latin America.
• Direct carrier billing simplifies payment for Avast's services, promoting user adoption.
• Addresses the payment limitations faced by 76% of consumers in Latin America without debit/credit cards.

Negative

• None.

PRAGUE, Feb. 24, 2021 /PRNewswire/ -- Avast (LSE:AVST), a global leader in digital security and privacy products, has today announced a strategic partnership with PMovil, an industry leader in direct carrier billing and alternative payments in Latin America. The partnership means that Avast's subscription-based solutions will be available via direct carrier billing for over 400 million customers of PMovil worldwide.

PMovil is a leading billing aggregator in the region which works with 34 carriers across Latin America. Through this partnership, PMovil will offer mobile subscribers across the region the option to pay for Avast's subscription-based services securely and conveniently as part of their monthly phone bill or part of their existing prepaid balances. This method of payment will be available to Avast's existing customers in the region, with the potential to also reach 400 million paid users across PMovil's global network.  

This partnership will enable Avast to further reach more customers currently underserved by debit or credit cards. With 76% of consumers in Latin America¹ not having access to a debit/credit card and relying on offline payments, Avast has always embraced alternative payment options in the region. Direct carrier billing is a further method to make it more convenient to access Avast's subscription services, also providing the option of breaking down the cost into more affordable monthly payments.

"At Avast, we believe that everyone has the right to a safe and secure internet and that means making it as easy as possible to access cyber security solutions. We're constantly striving to ensure our solutions are easily accessible to those in regions where existing payment methods may be an obstacle to access. In both mature and emerging markets, as consumer awareness about security continues to improve in the post-pandemic era, we're pleased to add direct carrier billing to the roster of payment options we offer consumers," said Nick Viney, Senior Vice President, Partner team at Avast.

Direct carrier billing is quickly emerging as a leading alternative payment, especially in emerging markets, where many are unbanked. Direct carrier billing will allow customers to adopt a simple monthly subscription model as part of their existing, creating another convenient and secure way to access Avast's premium and subscription products.

"Direct Carrier Billing is fast becoming a popular means of alternative payment in emerging markets. We're thrilled to start working with Avast to make industry-leading cybersecurity solutions as accessible as possible," said Fabian de la Rua, CEO, PMovil. 

About Avast:
Avast (LSE:AVST), a FTSE 100 company, is a global leader in digital security and privacy products. With over 435 million users online, Avast offers products under the Avast and AVG brands that protect people from threats on the internet and the evolving IoT threat landscape. The company's threat detection network is among the most advanced in the world, using machine learning and artificial intelligence technologies to detect and stop threats in real time. Avast digital security products for Mobile, PC or Mac are top-ranked and certified by VB100, AV-Comparatives, AV-Test, SE Labs and others. Visit: www.avast.com.

Keep in touch with Avast:

• Follow us on Twitter: @Avast_antivirus
• For security and privacy insights, visit the Avast blog: https://blog.avast.com/
• Join our LinkedIn community: https://www.linkedin.com/avast
• Visit our Facebook group: www.facebook.com/avast

¹ https://www.oxfordalphafund.com/news/2019/1/1/payments-industry-report

 

Media Contact: PR@avast.com

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SOURCE Avast

FAQ

What is the significance of Avast's partnership with PMovil?

The partnership allows Avast to reach over 400 million potential customers in Latin America through direct carrier billing, making its cybersecurity services more accessible.

How does direct carrier billing benefit Avast customers in Latin America?

It enables customers to pay for Avast's subscription services as part of their monthly phone bill, addressing the needs of many who do not have debit or credit cards.

What percentage of consumers in Latin America lack access to debit or credit cards?

76% of consumers in Latin America do not have access to debit or credit cards.

When was the partnership between Avast and PMovil announced?

The partnership was announced on February 24, 2021.

What is Avast's stock symbol?

Avast's stock symbol is AVST.