Avnet Launches New Brand to Consolidate Embedded Compute Options
Avnet (Nasdaq: AVT) has launched a new product brand called Tria™ and a corresponding business, Tria Technologies, to consolidate its compute design and manufacturing capabilities. The Tria brand will encompass embedded compute boards, systems, and associated design and manufacturing services. This move aims to address the growing trend of OEMs shifting from chip-down manufacturing to pre-made embedded compute platforms.
Led by Thomas Staudinger, president of Embedded Solutions at Avnet, Tria Technologies will design and manufacture both standard and custom embedded compute products. The new brand represents Avnet's global design and manufacturing capabilities across the Americas, Europe, and Asia. It builds on Avnet's established market-leading position in embedded compute and advanced applications solutions, offering customers faster time-to-market, improved products, and reduced business risks.
- Consolidation of Avnet's compute design and manufacturing capabilities under one brand
- Potential for increased market share in the embedded compute solutions sector
- Faster time-to-market for customers using Tria products and services
- Global presence with design and manufacturing capabilities in Americas, Europe, and Asia
- None.
The Tria™ name covers embedded compute boards, systems and associated design and manufacturing services
Thomas Staudinger, president of Embedded Solutions, Avnet, will lead the organization bringing together all of Avnet's compute design and manufacturing capabilities under the Tria(tm) brand. (Photo: Business Wire)
“The new brand embodies Avnet’s unique ability to deliver standalone modular embedded compute solutions in a world where OEMs are increasingly looking to move from their own chip-down manufacturing to part- or full- pre-made embedded compute platforms,” said Thomas Staudinger, president of Embedded Solutions, Avnet. “It brings together all of Avnet’s compute design and manufacturing capabilities under one brand.”
The Tria Technologies team will design and manufacture standard embedded compute products, and will make custom designs for customer projects. Tria products and services get customers from design to mass production in much shorter time, with improved products and reduced risk to their business model. The Tria modules can be used “as-is” in a product design, or as a starting point for customization. The modules unlock huge computing potential for OEMs that would otherwise have to either start from scratch, or compromise in product design by using an off-the-shelf compute product.
“Tria products and services add significant value for Avnet customers and are a differentiator for the company’s supplier partners,” said Phil Gallagher, Avnet CEO. “As more OEMs look to offload risk and outsource complex manufacturing, they are moving to a modular approach with minimal compromise in size or capability. Avnet, through Tria, is uniquely positioned to help customers deliver on this strategy.”
The Tria brand represents design and manufacturing capabilities and teams all over the world, including the
“By bringing these teams together under one new global brand, Avnet is addressing a need we see from our customers for comprehensive embedded compute and system design and manufacturing solutions,” explained Staudinger. “Tria represents a step change in what OEMs can achieve in their product design by making it easier to leverage the latest technology and get ahead of the competition.”
The business will build on decades of experience delivering compute and system design services for OEMs on every continent, putting its technology into everything from medical devices to household appliances for globally recognized brand names. Tria’s compute modules have won accolades and recognition across the industry, collaborating closely with partners including Qualcomm Technologies, Inc. The business will remain a wholly owned subsidiary of Avnet, connected to Avnet’s global distribution network and collaborating with Avnet’s other solutions businesses.
For more information, please visit: www.Tria-technologies.com
About Avnet
As a leading global technology distributor and solutions provider, Avnet has served customers’ evolving needs for more than a century. We support customers at each stage of a product’s lifecycle, from idea to design and from prototype to production. Our unique position at the center of the technology value chain enables us to accelerate the design and supply stages of product development so customers can realize revenue faster. Decade after decade, Avnet helps its customers and suppliers around the world realize the transformative possibilities of technology. Learn more about Avnet at www.avnet.com.
Follow Avnet on Instagram: http://www.instagram.com/Avnet
Connect with Avnet on Facebook: http://www.facebook.com/AvnetInc
Connect with Avnet on LinkedIn: http://www.linkedin.com/company/avnet
*Trademarks and brands are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240717591319/en/
Avnet Media Contacts
Jeanne Forbis
Avnet
Jeanne.forbis@avnet.com
480-643-7499
Lauren Levinson
Brodeur Partners, for Avnet
llevinson@brodeur.com
202-899-4639
Source: Avnet
FAQ
What is Avnet's new brand Tria™ and what does it offer?
How will the Tria™ brand affect Avnet's (AVT) business strategy?
Who will lead Avnet's new Tria Technologies business?
What are the key benefits of Avnet's Tria™ products for OEMs?
