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Avast (LSE: AVST) has partnered with intimacy expert Shan Boodram to promote digital safety in sharing intimate content. Amid rising concerns, a survey revealed that 80% of those sharing intimate photos worry about privacy, with a third of Americans admitting to sharing nude photos. Avast offers tools like Photo Vault and Secure Browser to help users protect their digital identities. The campaign aims to educate users on privacy practices, particularly as 52% of respondents send intimate photos weekly. The need for secure online sharing is emphasized as essential for maintaining personal privacy.
Smith Micro is set to acquire Avast's Family Safety Mobile Business for $66 million, aiming to enhance its position in the family mobile software sector. This acquisition will integrate Avast's parental control services, including location tracking and content filtering, positioning Smith Micro as a leader in the carrier industry.
The deal, expected to close in mid-April 2021, will also facilitate a strategic partnership for future collaborations in cybersecurity and digital privacy solutions.
