Remote Picture Labs Partners with Avid to Transform Post Production Editing

Rhea-AI Summary

Avid has formed a multi-year partnership with Remote Picture Labs to provide a pioneering remote editing solution for the film and television industry. This collaboration allows users to utilize Avid's Media Composer software and Avid NEXIS storage in a virtualized environment, promoting seamless collaboration from any location. The initiative, initially driven by the COVID-19 pandemic, aims to transform traditional rental models, offer significant cost savings, and enhance workflow flexibility, marking a significant shift in post-production processes.

Positive

• Partnership with Remote Picture Labs enhances Avid's position in the remote editing market.
• Cost savings of up to 20 percent for clients utilizing the new virtualized editing solution.
• Enables hiring of talent outside traditional geographic limitations.

Negative

• None.

Virtualized editing solution aims to change the traditional AV rental model by enabling remote collaborative workflows

BURLINGTON, Mass., June 02, 2021 (GLOBE NEWSWIRE) -- Avid® (Nasdaq: AVID) today announced a multi-year partnership with Remote Picture Labs (RPL), a leading provider of remote editing solutions for the Hollywood film and television industry. This agreement enables RPL to offer a virtual film and television post production solution that allows editors, assistant editors and producers to collaborate from anywhere using Avid’s Media Composer® software and Avid NEXIS® storage products offered as a service to its customers. RPL has shifted its business model to address the changing landscape as media companies gravitate toward “as-a-service” offerings to support an increasingly distributed workforce, moving from perpetual licenses to subscription with Avid.

Originally developed so that edit teams could work during the COVID-19 pandemic, the RPL solution provides all the system performance and functionality of traditional Avid workstations. Each virtualized client runs on RPL’s high-performance private cloud in a robust, secure environment that possesses the same picture and audio quality and throughput found in on-premises edit bays. This continuity enables the seamless transition to a remote, collaborative environment, with content security assured through multi-factor authentication and AES-256 encryption.

“A primary consideration from the outset was to let edit teams use their existing media and projects,” said Erik Beauchamp, Chief Technical Officer at Remote Picture Labs. “Our goal was to provide an experience identical to that of a traditional edit bay so that workflows can function just as they always have. Partnering with Avid made it possible, with additional benefits including editorial cost savings of up to 20 percent and the ability to hire editors wherever they might be located, since they no longer need to be in the East or West Coast talent pools. Though it was born of necessity during the COVID-19 pandemic, our solution has proven to be a game-changer for all film and television post production moving forward.”

Built around Avid’s award-winning Media Composer video editing software and Avid NEXIS media storage, RPL’s virtual workstations can be used as part of either a completely remote or a hybrid solution with some people working on premises and others remotely. The software-based platform gives editing teams access to the latest Media Composer features as soon as they’re available and provides a common experience whether the editor is working in a post facility or studio or from home. Multiple workstations can be integrated on the same project, making the RPL solution ideal for remote collaborative editing of premium live sports, studio shows, episodic television and feature films.

“As the rental market has evolved and media companies had to immediately pivot to work-from-anywhere models, the days of delivering rental equipment in person changed overnight,” said Raymond Thompson, Senior Director Partner and Industry Marketing at Avid. “RPL responded by developing its own hosted remote editing solution featuring Avid Media Composer and Avid NEXIS and has helped its clients’ productions continue during the pandemic. Through our long-term technology partnership, we can continue to extend remote capabilities to the post production community in the post-pandemic future.”

For more information about Avid Media Composer and Avid NEXIS, visit https://www.avid.com/media-composer and https://www.avid.com/products/avid-nexis.

About Avid
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer^®, Pro Tools^®, Avid NEXIS^®, MediaCentral^®, iNEWS^®, AirSpeed^®, Sibelius^®, Avid VENUE^™, FastServe^®, and Maestro^™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

About Remote Picture Labs
Based in Burbank, Calif., Remote Picture Labs was launched in March 2020 as a joint venture by Creative Mobile Solutions, the Emmy Award-winning developer of tapeless environments for live events and studio shows, and J/KAM Digital, a provider of innovative editing and shared storage solutions for more than 25 years. RPL is focused on providing media companies and tier-one sports organizations with high-performance remote collaborative editing solutions over private cloud infrastructure. The company’s solution offers a number of advantages over traditional, on-premises editing environments, including fixed pricing and workflow scalability, flexibility and portability. Many producers of nationally broadcast television shows and sporting events, including “Jimmy Kimmel Live!” and Fox Sports, have now discovered the RPL difference.

© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contacts

Avid
Dave Smith
david.smith@avid.com
978.502.9607

Red Lorry Yellow Lorry (Avid’s PR agency)  
Martin Izzard—UK
Casey Love—USA
avid@rlyl.com

FAQ

What is the significance of Avid's partnership with Remote Picture Labs?

Avid's partnership with Remote Picture Labs allows for the development of a remote editing solution that enhances collaborative workflows for film and television production.

How does the new remote editing solution benefit Avid's clients?

The new remote editing solution can provide cost savings of up to 20 percent and allows for the hiring of editors from anywhere, not just traditional talent hubs.

What products are included in Avid's remote editing solution?

Avid's remote editing solution includes Media Composer software and Avid NEXIS storage products, designed to function in a virtualized environment.

When was Avid's remote editing solution announced?

Avid's remote editing solution was announced on June 2, 2021.

What challenges did this remote editing solution address?

The solution was developed to address the challenges faced during the COVID-19 pandemic, enabling media companies to transition to remote workflows.