Auddia Announces Acceleration of User Retention Momentum into Q4 in Support of Subscription Revenue Growth in 2025

Rhea-AI Summary

Auddia Inc (NASDAQ:AUUD) reported significant progress in user retention for its faidr app, achieving a 21% 30-day retention rate in October 2024, doubling its internal goal of 10%. This improvement stems from various product enhancements implemented throughout the year, including ad-free podcast features and integrations with Apple CarPlay and Android Auto.

The company has seen retention rates grow from 5% to over 20% over the past year through its faidr 3.1 initiative and various UX improvements. Auddia is now focusing on converting free users to paid subscriptions, with new metrics and revenue expected to be reported in Q1 2025.

Positive

• 30-day user retention rate increased to 21% in October, exceeding 10% internal goal
• Significant retention growth from 5% to over 20% in the past year
• Successful implementation of product improvements including CarPlay and Android Auto integration

Negative

• Revenue generation from subscriptions delayed until 2025
• Current lack of subscription conversion metrics

Insights

Market Research Analyst

The reported 21% 30-day retention rate for faidr, while showing significant improvement from 5% to over 20% year-over-year, must be contextualized within the micro-cap technology sector. For a consumer app in the audio streaming space, these metrics still lag behind industry leaders who typically see retention rates of 30-40% or higher.

The company's transition to a subscription model in 2025 faces significant challenges. With a market cap of just $3.66M, the company's ability to sustain marketing spend and product development while converting free users to paid subscribers remains uncertain. The lack of current revenue metrics and specific subscription pricing strategy in the announcement raises concerns about monetization potential. The CarPlay and Android Auto integrations are positive features but standard expectations in the audio streaming market rather than competitive advantages.

faidr 30-day Retention Accelerated to 21% in October Which is 2x the Company’s Internal Goal of 10%

Subscription Conversion Optimization Strategies Beginning This Quarter

Updated Subscription Conversion Metrics and New Subscription Revenue Expected to be Reported in Q1 

BOULDER, Colo., Dec. 04, 2024 (GLOBE NEWSWIRE) -- Auddia Inc. (NASDAQ:AUUD) (NASDAQ:AUUDW) (“Auddia” or the “Company”), a technology company that has built a proprietary AI platform for audio identification and classification to reinvent how consumers engage with audio, today announced it has accelerated its 30-day user retention metrics to 21% in October, far exceeding its internal goal of 10% and continuing its upward momentum from the summer as a result of its new product and marketing initiatives.

“It is extremely encouraging to see continuation of the favorable response from consumers to the steady pace of product and marketing improvements we have been delivering to the faidr app throughout the year,” said Theo Romeo, Auddia’s Chief Marketing and Product Officer. “We have a robust pipeline of additional product enhancements to faidr, many of which have tested well with consumers during their feature evaluation stage. We expect these improvements will continue to support favorable retention and use of the faidr app as we transition to driving subscription revenue in 2025.”

Auddia has focused on growing its user retention for the past year through a steady cadence of product enhancements that included new ad-free podcast listening experiences, integrations into Apple CarPlay and Android Auto, as well as numerous UX improvements under its faidr 3.1 initiative. These efforts have resulted in compelling gains in 30-day retention, growing from 5% to over 20% over the past year. As the Company continues to add value to the listening experience, it expects continued success with retention, which serves as the baseline for conversions to the paid subscription tier. Executions to optimize the conversion of subscriptions from the free tier are starting this month with updated subscription conversion metrics and new revenue expected to be reported in the first quarter of 2025.

About Auddia Inc.
Auddia, through its proprietary AI platform for audio identification and classification, is reinventing how consumers engage with AM/FM radio, podcasts, and other audio content. Auddia’s flagship audio superapp, called faidr, brings multiple industry firsts to the audio streaming landscape that include:

• subscription based, ad free listening on any AM/FM radio station
• content skipping across any AM/FM station
• one touch skipping of entire podcast ad breaks
• subscription based, ad free listening to podcast partners

faidr also delivers exclusive content and playlists, and showcases exciting new artists, hand-picked by curators and DJs. For more information, visit: www.auddia.com

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 about the Company's current expectations about future results, performance, prospects and opportunities. Statements that are not historical facts, such as "anticipates," "believes" and "expects" or similar expressions, are forward-looking statements. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the Company's current plans and expectations, as well as future results of operations and financial condition. These and other risks and uncertainties are discussed more fully in our filings with the Securities and Exchange Commission. Readers are encouraged to review the section titled "Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2023, as well as other disclosures contained in the Annual Report and subsequent filings made with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date and the Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Investor Relations:
Kirin Smith, President
PCG Advisory, Inc.
ksmith@pcgadvisory.com
www.pcgadvisory.com

FAQ

What is AUUD's current user retention rate for faidr app?

Auddia's faidr app achieved a 21% 30-day user retention rate in October 2024, exceeding its internal goal of 10%.

When will AUUD start reporting subscription revenue for faidr?

Auddia expects to report new subscription conversion metrics and revenue in the first quarter of 2025.

What improvements has AUUD made to the faidr app in 2024?

Auddia has implemented ad-free podcast listening experiences, Apple CarPlay and Android Auto integrations, and various UX improvements under its faidr 3.1 initiative.