Day Chaser® Cocktails Named Official Partner of Yankees Radio Network

Rhea-AI Summary

Day Chaser has partnered with Audacy and WFAN, America's top sports radio station, to launch a multi-faceted marketing campaign. This initiative coincides with the MLB season and the 'Chase for 28' campaign as the Yankees aim for their 28th World Series title. The collaboration enables Day Chaser to utilize Audacy's targeted advertising capabilities and engage with a large audience through popular WFAN hosts. Day Chaser, known for its spirit-based cocktails made with real fruit juice, promotes an active lifestyle with its low-calorie, gluten-free beverages.

Positive

• Partnership with Audacy and WFAN enhances brand visibility among sports fans.
• The campaign coincides with the MLB season, tapping into a large audience of Yankees supporters.
• Utilization of Audacy's targeted advertising capabilities to reach specific demographics.

Negative

• None.

Canned Cocktail Brand Day Chaser Aligns with Audacy and WFAN

MIDDLEBURY, Vt.--(BUSINESS WIRE)-- Day Chaser is pleased to announce that it has teamed up with Audacy and WFAN 101.9 FM / 660 AM (WFAN-FM/AM), the #1 Sports Station in the Nation, to execute a multi-dimensional campaign aimed at reaching listeners across the iconic sports radio network. As a result of the partnership, Day Chaser, which is now widely available across the country, and via DayChaser.com, is excited to team up with WFAN’s Yankees Radio Network in supporting the ‘Chase for 28’ campaign as the team sets out to capture their 28^th World Series.

Day Chaser is a refreshing spirit-based canned cocktail made with real fruit juice and sparkling water. The easy drinking beverage is perfect for those living an active lifestyle full of adventure. All Day Chasers are 100 calories and certified gluten free with only 2 grams of carbs, 1 gram of sugar and no artificial ingredients. (Photo: Business Wire)

The campaign kicks off later this week as the MLB season officially gets underway and will run throughout the duration of the 162-game season. In addition to being the Official Partner of the Yankees Radio Network, the alignment also enables the award-winning canned cocktail brand to leverage Audacy’s digital capabilities including targeted advertising.

Furthermore, Day Chaser is collaborating with WFAN’s lineup of hosts to bolster brand awareness and execute an integrated marketing program alongside several of the sports world’s most revered talk show hosts including Boomer Esiason and Gregg Giannotti of ‘Boomer & Gio’ and Craig Carton of ‘Carton & Roberts.’ The partnership will allow Day Chaser to reach millions throughout the Spring, Summer and into the Fall.

“Day Chaser is excited to sponsor the Yankees Radio Network season-long broadcast of the “Chase for 28” campaign. There is no better canned cocktail to enjoy while listening to WFAN As Day Chaser continues to gain momentum across the country, we’re proud to team up Boomer, Gregg and Carton for a Summer campaign. It’s hard to find a more loyal audience than the WFAN listener and the WFAN team is the best in the business,” says David Mandler of Northeast Drinks Group, parent company of Day Chaser.

“We’re thrilled to launch this partnership with Day Chaser as we get set for the much-anticipated 2022 baseball season,” said Chris Oliviero, Senior Vice President and Market Manager, Audacy New York. “Day Chaser is an ideal partner for fans to enjoy as we cheer and listen to all the action on the field.”

Boomer and Gregg begin their fifth-year together as co-hosts of “Boomer & Gio” delivering an entertaining show covering the world of sports & beyond every weekday from 6 am to 10am, simulcast on the CBS Sports Network and streamed on the Audacy app. Esiason is a former NFL MVP and noted Football Analyst for CBS’ “The NFL Today.” Giannotti began his sports broadcasting career in 2005 at WFAN. The show is the ratings leader in its prime demographic of men 25-54 for the third straight quarterly ratings period, according to Nielsen. “Carton & Roberts” premiered in November 2020 on WFAN following Craig Carton’s return to the station. He previously served as co-host of the station’s morning show from 2007 to 2017.

Part of the Vermont Cider Company’s portfolio of award-winning brands, Day Chaser is a refreshing spirit-based canned cocktail made with real fruit juice and sparkling water. The easy drinking beverage is perfect for those living an active lifestyle full of adventure. All Day Chasers are 100 calories and certified gluten free with only 2 grams of carbs, 1 gram of sugar and no artificial ingredients.

ABOUT DAY CHASER^® COCKTAILS

Day Chaser is a ready-to-drink spirit-based canned cocktail made with real fruit juice and sparkling water. This easy drinking beverage is perfect for those living an active lifestyle full of adventure. All Day Chasers are 100 calories, certified gluten free, with only 2 grams of carbs, 1 gram of sugar and no artificial ingredients. Day Chaser features the perfect balance of spirit, fruit flavors and carbonation. Day Chaser launched first with two vodka and sparkling water styles, with two more vodka and four tequila styles available in Spring 2022. For additional information, to purchase online and find Day Chaser near you, please visit DayChaser.com. Be sure to follow @DayChaser on Instagram, Twitter and Facebook. Day Chaser is part of the Vermont Cider Company’s portfolio of award-winning brands, based in Middlebury, Vermont, owned by Northeast Drinks Group.

ABOUT AUDACY

Audacy, Inc. (NYSE: AUD) is a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com, Facebook (Audacy Corp) and Twitter (@AudacyCorp).

View source version on businesswire.com: https://www.businesswire.com/news/home/20220406005295/en/

MEDIA INFORMATION:

David Mandler, Northeast Drinks Group

203-561-1241

dmandler@ne-dg.com

Source: Day Chaser

FAQ

What is the significance of Day Chaser's partnership with Audacy (NYSE:AUD)?

Day Chaser's partnership with Audacy aims to boost brand visibility by reaching sports fans through WFAN, America's leading sports radio station.

When does the Day Chaser and WFAN campaign start?

The campaign kicks off with the start of the MLB season, running throughout the entire 162-game season.

What is the 'Chase for 28' campaign related to Day Chaser?

The 'Chase for 28' campaign is associated with the New York Yankees as they pursue their 28th World Series title, and Day Chaser is a sponsor of the Yankees Radio Network.

How does Day Chaser plan to leverage Audacy's digital capabilities?

Day Chaser plans to utilize Audacy's targeted advertising to effectively reach a larger, specific audience, enhancing brand engagement.