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Audacy Launches Audacy Digital Audience Network, the Highest Quality Addressable Audience in Audio
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Rhea-AI Summary
Audacy has launched the Audacy Digital Audience Network (ADAN), a digital platform aggregating over 60 million listeners that are otherwise unreachable by competitors. Each month, Audacy connects with 200 million fans across its assets. ADAN enables targeted advertising strategies with detailed performance analytics. Featuring content from over 230 broadcast brands and thousands of podcasts, ADAN aims to deliver high-quality audiences to advertisers, emphasizing a diverse and affluent listener base. The platform promises optimized real-time campaigns for better marketing outcomes.
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Launch of Audacy Digital Audience Network (ADAN) targeting over 60 million unique listeners.
Access to an aggregated audience of 200 million fans across various platforms.
ADAN optimized for real-time analytics and campaign reporting, enhancing advertising efficiency.
Provides a diverse and affluent listener base, increasing value for advertisers.
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PHILADELPHIA--(BUSINESS WIRE)--
Audacy announced today the launch of the Audacy Digital Audience Network (ADAN), an addressable aggregate of over 60 million listeners that other audio platforms and streaming platforms do not reach. Each month, Audacy connects with 200 million fans across its broadcast and digital assets. Over 60 million of these listeners can be found on ADAN across its streaming content, on the Audacy app and on its podcasts. Through this high-performing audience solution, ADAN can target precise audiences at scale and deliver high-performing digital audio media strategies for Audacy’s advertising partners. Fully integrated into its tech stack, ADAN plans are optimized in real time, yielding actionable brand insights and detailed campaign reporting.
Through ADAN, Audacy can reach the highest quality addressable audience in audio. Audacy continues to provide exclusive content across news, sports, talk, music and podcasts that its listeners seek and trust as a daily habit. ADAN audiences skew more affluent, are more likely to be college educated and are more diverse – collectively bringing the highest value consumers to advertisers. ADAN provides an unduplicated reach to listeners that other audio platforms do not deliver.
“The creation of ADAN is exciting as we continue to build our Audacy streaming audio and podcast assets,” said Brian Benedik, Chief Revenue Officer, Audacy. “The marketplace has moved to audience-based investment and our new ADAN offering is highly scaled with unduplicated digital listeners. We can target these audiences with precision and optimize campaign performance for better marketer outcomes. Our Audacy local and national sales teams are looking forward to working with our agency and brand partners in this capacity.”
Components of the Audience Network include over 230 of Audacy’s broadcast brands and thousands of critically acclaimed podcasts from Audacy’s Cadence13, Pineapple Street Studios, American Public Media and more, including We Can Do Hard Things with Glennon Doyle, 9/12 and Welcome To Your Fantasy. Exclusive stations, curated music stations from Audacy brands, talent and influencers and digital streams of MLB play-by-play broadcasts via flagship partnerships are also included in ADAN.
About Audacy Audacy, Inc. (NYSE: AUD) is a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com, Facebook (Audacy Corp) and Twitter (@AudacyCorp).
What is the Audacy Digital Audience Network (ADAN)?
ADAN is an addressable digital platform launched by Audacy, aggregating over 60 million listeners that are not reached by other platforms, enhancing targeted advertising capabilities.
How many listeners does Audacy reach monthly?
Audacy reaches approximately 200 million fans each month through its broadcast and digital assets.
What types of content does ADAN include?
ADAN includes content from over 230 broadcast brands and thousands of podcasts, as well as exclusive music stations and live MLB broadcasts.
How does ADAN benefit advertisers?
ADAN allows advertisers to target specific audiences with precision and provides detailed analytics for campaign optimization.
