Introducing Optimum Media

Rhea-AI Summary

Today, a4 Media, Altice USA's advanced advertising and data business, rebranded to Optimum Media to unify with the Optimum connectivity brand. The move aims to elevate brand awareness, accelerate partnership opportunities, and offer more value and innovation to clients. Optimum Media provides data-driven multiscreen advertising solutions across the U.S., including in the 21 states where Optimum serves approximately 4.7 million customers. The company specializes in audience reach through data-backed solutions, maximizing ROI for clients. News 12, a leading news source in the New York tri-state area, is also represented by Optimum Media.

Positive

• Rebranding to Optimum Media aims to elevate brand awareness and align with the Optimum connectivity brand.
• The move could accelerate partnership opportunities for both advertising and connectivity services.
• Optimum Media offers innovative, data-driven multiscreen advertising solutions reaching every DMA in the U.S.
• The company specializes in audience reach, using data-backed solutions to drive engagement and maximize ROI.
• Optimum Media supports News 12 in the New York tri-state area, enhancing its brand visibility.

Negative

• Rebranding efforts may incur additional costs without guaranteed immediate ROI.
• Market competition in advertising and connectivity services remains intense, posing challenges.
• Aligning with the Optimum brand might not resonate with all existing a4 Media clients.

a4 Media Further Unifies with the Optimum Brand to Become Optimum Media

LONG ISLAND CITY, N.Y.--(BUSINESS WIRE)-- Effective today, a4 Media, the advanced advertising and data business owned by Altice USA, will rebrand to Optimum Media to further unify with the company’s Optimum connectivity brand while continuing to drive excellence and growth for existing and prospective advertising clients looking to effectively reach their customers.

“Optimum Media is excited to align our advertising business with the Optimum connectivity brand, which we believe will help elevate awareness, accelerate partnership opportunities for businesses looking for both advertising and connectivity services, and importantly bring even more value and innovation to our clients,” said Keith Bowen, President of News, Advertising, and Programming. “By tapping into the power of Optimum and becoming Optimum Media, we are unlocking endless potential and opportunities to continue to drive the incredible results our clients know us for.”

Optimum Media provides innovative, data-driven multiscreen advertising solutions reaching every DMA in the U.S., including in the 21-states where Optimum delivers broadband, mobile, video, home phone, and managed business services solutions to approximately 4.7 million customers. Optimum Media specializes in audience reach by using data-backed solutions, location, programming, and more to drive engagement, increase brand visibility, and maximize return on investment for its clients.

News 12, the preeminent hyperlocal news source across the New York tri-state area, is represented by Optimum Media in the Optimum footprint, supporting the news network on everything from their award-winning originals, endemic sponsorships, and groundbreaking branded content opportunities.

About Optimum Media

Optimum Media is a multiscreen advertising business that partners with small and medium businesses, as well as national, political, media and entertainment, and agency clients across the United States. We work with advertisers to develop custom multiscreen advertising solutions powered by proprietary technology and a massive aggregated database of audience data points and TV viewership data.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240603857838/en/

Hayden Cox

hayden.cox@alticeusa.com

Source: Altice USA

FAQ

What is the new name for a4 Media?

As of today, a4 Media has rebranded to Optimum Media.

Why did a4 Media change its name to Optimum Media?

The rebranding aligns the advertising business with the Optimum connectivity brand to elevate brand awareness and accelerate partnership opportunities.

What services does Optimum Media offer?

Optimum Media provides data-driven multiscreen advertising solutions, specializing in audience reach and maximizing ROI.

How many customers does Optimum serve?

Optimum serves approximately 4.7 million customers across 21 states in the U.S.

Who is represented by Optimum Media in the New York tri-state area?

Optimum Media represents News 12, a leading hyperlocal news source in the New York tri-state area.