ATSG Launches Brand Realignment to Focus on Strong Market Positioning and Growth Potential

Rhea-AI Summary

Air Transport Services Group (Nasdaq: ATSG) has initiated a brand realignment to unify its diverse aviation businesses. This strategy aims to enhance its position as the largest lessor of freighter aircraft for e-commerce and express markets. The rebranding emphasizes the company's commitment to delivering resilience, flexibility, and integrity. ATSG's offerings include cargo and passenger airlift, aircraft leasing, maintenance, and support services through its various subsidiaries such as Air Transport International and ABX Air. The new branding reflects ATSG's leadership and customer-centric vision.

Positive

• Brand realignment strengthens ATSG's market position as the largest freighter aircraft lessor.
• Enhanced focus on e-commerce and express markets aligns with industry growth trends.
• Integrated service offerings support customers' operational needs effectively.

Negative

• None.

Air Transport Services Group, Inc. (Nasdaq:ATSG) has launched a brand realignment unifying the company’s spectrum of aviation businesses.

Air Transport Services Group has launched a brand realignment unifying the company's spectrum of aviation businesses. The visual designs reflect the ability of the ATSG team to deliver on their brand promise with resilience, flexibility, and integrity. The slant of the letters represents the action and energy inherent in the company's mindset, while the color palette of red, black, gray, and white is bold and tenacious like the solutions-focused approach that allows customers' opportunities to take flight. (Graphic: Business Wire)

This brand transition represents ATSG’s pioneering business strategy and reflects its 360-degree promise to help customers rise beyond their challenges and grow in their success. As the largest lessor of freighter aircraft serving e-commerce and express global markets, ATSG’s brand promise is to leverage aircraft leasing with customized bundles of aviation services to help its customers compete anywhere in the world. This realignment welds the ATSG companies into a resilient market leader built on the success of the A+CMI (Aircraft lease plus Crew, Maintenance and Insurance support) model it originated more than a decade ago.

“Through our commitment to the e-commerce market, we realize what the strength of a brand can mean to both customers and employees,” said President and CEO Rich Corrado. “This new branding initiative will more clearly unite the core of our business model, which is aircraft leasing, with the services that make us unique in the sector, underscoring our leadership position.”

The new ATSG brand brings together the company's legacy businesses and acquisitions, with an updated focus to fulfill its 360-degree promise to customers:

• Cargo and passenger airlift through three airlines: Air Transport International, ABX Air, and Omni Air International
  
• Aircraft leasing, conversion management, crew training, and customer support through a solutions group: Airborne Global Solutions, Airborne Training Services, and Cargo Aircraft Management
  
• Aircraft maintenance, passenger-to-cargo aircraft conversions, facility and ground support services, and material handling systems design and engineering through a services group: Airborne Maintenance & Engineering Services, Pemco Conversions, LGSTX Services, and Trifactor Solutions.
  

The designs emphasize how ATSG teams deliver on their brand promise with resilience, flexibility and integrity. The slant of the letters represents the action and energy inherent in the company’s mindset, while the color palette of red, black, gray and white is bold and tenacious, like the solutions-focused approach that gives customers confidence to work with us as their opportunities take flight.

About Air Transport Services Group, Inc. (ATSG)

ATSG is a leading provider of aircraft leasing and air cargo transportation and related services to domestic and foreign air carriers and other companies that outsource their air cargo lift requirements. ATSG, through its leasing and airline subsidiaries, is the world's largest owner and operator of converted Boeing 767 freighter aircraft. Through its principal subsidiaries, including three airlines with separate and distinct U.S. FAA Part 121 Air Carrier certificates, ATSG provides aircraft leasing, air cargo lift, passenger ACMI and charter services, aircraft maintenance services and airport ground services. ATSG's subsidiaries include ABX Air, Inc.; Airborne Global Solutions, Inc.; Airborne Maintenance and Engineering Services, Inc., including its subsidiary, Pemco World Air Services, Inc.; Air Transport International, Inc.; Cargo Aircraft Management, Inc.; and Omni Air International, LLC. For more information, please see www.atsginc.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210308005847/en/

FAQ

What is the recent brand realignment by ATSG?

Air Transport Services Group has launched a brand realignment to unify its aviation businesses, enhancing its market position and service offerings.

How does ATSG's brand realignment impact its market strategy?

The brand realignment reflects ATSG's commitment to e-commerce and aims to solidify its leadership in aircraft leasing and related services.

What services does ATSG provide after its brand realignment?

ATSG provides cargo and passenger airlift, aircraft leasing, maintenance, and support services through its various subsidiaries.

Which subsidiaries are included in ATSG's new branding initiative?

ATSG's subsidiaries include Air Transport International, ABX Air, Cargo Aircraft Management, among others.