Athenex Oncology launches Your Guide to Facing Metastatic Breast Cancer, a first-of-its-kind self-care resource for people living with metastatic breast cancer (MBC)
Athenex, Inc. (NASDAQ: ATNX) has launched Your Guide to Facing Metastatic Breast Cancer, a free resource aimed at supporting individuals coping with metastatic breast cancer (MBC). Coinciding with MBC Awareness Day on October 13, this guide provides evidence-based lifestyle recommendations to enhance well-being, such as dietary habits, exercise, and stress management. Created in conjunction with Viver Health, the guide reflects Athenex's commitment to patient wellness beyond medication, emphasizing holistic care for individuals living with MBC.
- Launch of a first-of-its-kind resource for MBC patients, potentially enhancing patient engagement and brand reputation.
- The guide is based on extensive research, suggesting a commitment to evidence-driven patient support.
- Athenex positions itself as a holistic care provider, aligning with patient needs during National Breast Cancer Awareness Month.
- None.
BUFFALO, N.Y. and CHICAGO, Oct. 9, 2020 /PRNewswire/ -- Athenex, Inc. (NASDAQ: ATNX), a global biopharmaceutical company dedicated to the discovery, development, and commercialization of novel therapies for the treatment of cancer, today announced that Athenex Oncology, a U.S. based division of Athenex, launched Your Guide to Facing Metastatic Breast Cancer -- a free, first-of-its-kind resource offering comprehensive lifestyle guidance to people living with metastatic breast cancer (MBC). The Guide provides evidence-based recommendations for increasing resilience, reducing stress, maintaining good dietary and sleep habits, managing inflammation, and other tips to improve quality of life while living with MBC. The Guide can be ordered at www.AthenexOncology.com/patient-resources.
The launch of Your Guide to Facing Metastatic Breast Cancer is timed to coincide with MBC Awareness Day on October 13. The Guide, which is created by health and wellness company Viver Health, complements Facing MBC Together, a public education and patient support program that Athenex Oncology launched in June 2020 to provide practical and emotional support to people living with MBC.
"Introducing Your Guide to Facing Metastatic Breast Cancer during National Breast Cancer Awareness Month underscores Athenex Oncology's commitment to meeting the needs of the metastatic breast cancer community," noted Timothy Cook, senior vice president, global oncology at Athenex. "Our continued provision of practical resources that promote health and wellness reflects our view of individuals as whole people, not as 'patients.' While the lifestyle tips in the Guide can be useful to anyone, they are designed to be especially helpful to those who are living with metastatic breast cancer."
The recommendations in the Guide are based on extensive research showing that a health-oriented lifestyle – one that encompasses a healthy diet and nutrition, exercise, stress reduction, inflammation management, and adopting coping mechanisms to become more physically and emotionally resilient – may improve overall survival and quality of life following a breast cancer diagnosis.1-6 The Guide has distilled and translated those research findings into simple and easily understandable information that people living with MBC can adopt and implement on their own.
"Living with metastatic breast cancer is about more than just taking your medicine and keeping all your doctor's appointments," commented Beth Baughman DuPree, M.D., a board-certified general surgeon specializing in diseases of the breast, and a medical advisor to the development of the Guide. "It's about being mindful and taking an active role in your own care, while also finding ways to bring meaning to your life, whether through connecting with friends, creating art, communing with nature, or relieving stress through yoga, tai chi, quigong, reiki, or just plain laughter. Your Guide to Facing Metastatic Breast Cancer is designed to help you find your own path to health, wellness, optimism, and inner strength."
Dr. DuPree, who is the medical director of the oncology service line at Northern Arizona Healthcare, vice president, health at Holy Redeemer Health System in Pennsylvania, as well as founder and president of the Healing Consciousness Foundation added, "While the Guide was created before the global COVID-19 pandemic struck, its recommendations can be particularly useful during these difficult times, when people with metastatic breast cancer feel even more isolated than usual."
For more information, and to obtain a copy of Your Guide to Facing Metastatic Breast Cancer, visit https://www.athenexoncology.com/ and click on the Patient Resources tab.
About Athenex Oncology
Athenex Oncology is a U.S.-based division of Athenex, Inc. (NASDAQ: ATNX). Athenex's pipeline includes small-molecule, biologic, and cellular-based anticancer therapies, and comprises a range of therapeutic approaches designed to improve patient care by addressing specific therapeutic limitations.
The Athenex Oncology brand was established in 2019 to provide accessible information and multiple resources to oncology customers, including health care professionals, patients, and caregivers, who the Company believes will greatly benefit from Athenex's broad pipeline of innovative oncology products. By rethinking the challenges associated with certain anticancer treatments, Athenex Oncology can help expand the range of available treatment options for patients.
For more information about Athenex Oncology, please visit www.AthenexOncology.com.
About Athenex, Inc.
Founded in 2003, Athenex, Inc. is a global clinical-stage biopharmaceutical company dedicated to becoming a leader in the discovery, development, and commercialization of next-generation drugs for the treatment of cancer. Athenex is organized around three platforms, including an Oncology Innovation Platform, a Commercial Platform, and a Global Supply Chain Platform. Athenex's employees worldwide are dedicated to improving the lives of cancer patients by creating more active and tolerable treatments. Athenex has offices in Buffalo and Clarence, New York; Cranford, New Jersey; Houston, Texas; Chicago, Illinois; Hong Kong; Taipei, Taiwan; multiple locations in Chongqing, China; Manchester, UK; Guatemala City, Guatemala, and Buenos Aires, Argentina.
For more information, please visit www.athenex.com.
About Viver Health
Viver Health, LLC is a health and wellness company that develops content for patients across a spectrum of disease states. Viver Health translates scientific research into simple, easy-to-understand videos and nutrition and lifestyle guides. These patient-friendly resources are developed utilizing extensive input gathered from patients and medical experts. Viver Health was founded by Vicki Barghout, a health economist and former pharmaceutical company executive, and Jodi Hutchinson, a physician assistant, integrative medicine practitioner, and recognized master educator. Viver Health is also the parent company to Viver Joy, a healing-focused subscription box series. For more information on Viver Health and Viver Joy, please visit: https://www.viverhealth.com.
References
- De Cicco P, Catani MV, Gasperi V, Sibilano M, Quaglietta M, Savini I. Nutrition and breast cancer: a literature review on prevention, treatment and recurrence. Nutrients. 2019;11:1514.
- Mills RC 3rd. Breast cancer survivors, common markers of inflammation, and exercise: a narrative review. Breast Cancer Basic Clin Res. 2017;11:1-12.
- Sheean P. Exploring diet, physical activity and quality of life in females with metastatic breast cancer: a pilot study to support future intervention. J Acad Nutr Diet. 2015;115(10):1690-1698.
- Chandwani KD, Ryan JL, Peppone LJ, et al. Cancer-related stress and complementary and alternative medicine: a review. Evid Based Complement Alternat Med. 2012;2012:979213.
- Braakhuis AJ, Campion P, Bishop KS. Reducing breast cancer recurrence: the role of dietary polyphenolics. Nutrients. 2016;8:547.
- Seiler A, Jenewein J. Resilience in cancer patients. Front Psychiatry. 2019;10:208.
View original content:SOURCE Athenex Oncology
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