ATIF Holdings Limited Awarded Additional Film Ads Contracts with an Aggregate Value of $1 Million for Domestic and International Brands
ATIF Holdings Limited (Nasdaq: ATIF) announced that its subsidiary, Leaping Group Co., Ltd. (LGC), secured additional cinema advertisement contracts totaling $1 million with major brands like Audi and IKEA. These contracts coincide with a surge in theater attendance, attributed to major film releases during China's National Day Golden Week, with ticket sales and occupancy rates up by 577% and 244%, respectively. LGC will execute these advertisement services in four theaters in Shenyang City and multiple Wanda Film locations in Northeast China.
- LGC secured additional contracts totaling $1 million, enhancing revenue potential.
- Surge in theater attendance and occupancy rates due to major film releases increases advertising demand.
- None.
Shenzhen, China, Oct. 08, 2020 (GLOBE NEWSWIRE) -- ATIF Holdings Limited (Nasdaq: ATIF, the “Company”), a company providing business consulting and multimedia services in Asia, today announced that its majority-owned subsidiary, Leaping Group Co., Ltd. (“LGC”), a leading multimedia, advertising and theatre operating firm in Northeast China, recently has been awarded additional film advertisement contracts with multiple well-known brands such as Audi, Honda, Construction Bank of China, IKEA, etc. for cinema screen advertising during the prime time of National Day's Golden week holiday. The contracts with the domestic and international companies including Hongqi, Bank of Communications, Country Garden, Poly, Audi, Honda, Construction Bank of China and IKEA are valued at an aggregate amount of
Based on the contracts, LGC will provide advertisement services for the brands in its four theaters in Shenyang City and multiple theaters of Wanda Film in North East China. Wanda Film is one of the top film companies in China and LGC serves as its exclusive agency in the region of Northeast China.
As most of the popular blockbusters have rescheduled to be released during the National Day's Golden week which is the first important schedule of new releases since early this year, the attendance in theaters has surged along with occupancy rate escalation regulated by the Chinese authorities. According to statistics from Alibaba Entertainment, the daily average moviegoers and the theater average occupancy rate have increased by
About ATIF Holdings Limited
Headquartered in Shenzhen, China, ATIF Holdings Limited (“ATIF”) is a company providing business consulting services to small and medium-sized enterprises in Asia, including going public consulting services, international business planning and consulting services, and financial media services. ATIF operates an internet-based financial consulting service platform IPOEX.com, which provides prestige membership services including online capital market information, pre-IPO education and matchmaking services between SMEs and financing institutions. ATIF has advised several enterprises in China in their plans to become publicly listed in the U.S. Through its majority-owned subsidiary, Leaping Group Co., Ltd., ATIF also provides multimedia services and is engaged in three major businesses, including multi-channel advertising, event planning and execution, film and TV program production and movie theater operations. ATIF operates the largest pre-movie advertising network in Heilongjiang Province and Liaoning Province of China and also provides advertising services in elevators and supermarkets. ATIF is often hired to plan both online and offline advertising campaigns and to produce related advertising material. In addition, ATIF invests in films and TV programs and distributes them in movie theaters or through online platforms. ATIF is also one of majority shareholders of AeroCentury Corp. (NYSE American: ACY) which is an independent global aircraft operating lessor and finance company specializing in leasing regional jet and turboprop aircraft and related engines to airlines and commercial users worldwide. For more information, please visit https://ir.atifchina.com/.
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FAQ
What are the recent contracts won by ATIF Holdings Limited's subsidiary?
How has the theater attendance changed during National Day's Golden Week?
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