Aterian’s Mueller Living & PurSteam Brands Launch Three New Products
Aterian (ATER) has launched three new products across its PurSteam and Mueller Living brands, available on Amazon.com and Walmart.com, with upcoming availability on MercadoLibre and Target+. PurSteam introduced two products: the Steam Station Max, a professional-grade steam iron combining precision and affordability, and the ScrubMaster, an advanced steam mop featuring dual scrubbing heads and LED lights. Mueller Living launched the Cordless Portable Vacuum Sealer, capable of sealing up to 60 one-quart bags on a single 3-hour charge and compatible with all vacuum sealer bags.
Aterian (ATER) ha lanciato tre nuovi prodotti attraverso i suoi marchi PurSteam e Mueller Living, disponibili su Amazon.com e Walmart.com, con disponibilità in arrivo su MercadoLibre e Target+. PurSteam ha introdotto due prodotti: la Steam Station Max, un ferro da stiro professionale che combina precisione e convenienza, e il ScrubMaster, una scopa a vapore avanzata con teste di pulizia doppie e luci LED. Mueller Living ha lanciato il Sealing Vacuum Portatile Senza Fili, in grado di sigillare fino a 60 sacchetti da un litro con una singola carica di 3 ore ed è compatibile con tutti i sacchetti per sigillatori sottovuoto.
Aterian (ATER) ha lanzado tres nuevos productos a través de sus marcas PurSteam y Mueller Living, disponibles en Amazon.com y Walmart.com, con disponibilidad próxima en MercadoLibre y Target+. PurSteam presentó dos productos: la Steam Station Max, una plancha de vapor de grado profesional que combina precisión y asequibilidad, y el ScrubMaster, una mopa de vapor avanzada con cabezales de fregado duales y luces LED. Mueller Living lanzó el Sellador de Vacío Portátil Sin Cable, capaz de sellar hasta 60 bolsas de un cuarto con una sola carga de 3 horas y compatible con todas las bolsas para selladores al vacío.
아테리안 (ATER)이 PurSteam과 Mueller Living 브랜드의 새로운 제품 3종을 출시했습니다. 이 제품들은 Amazon.com과 Walmart.com에서 구매할 수 있으며, MercadoLibre와 Target+에서도 곧 이용 가능합니다. PurSteam은 두 가지 제품을 선보였는데, Steam Station Max는 정밀성과 경제성을 겸비한 전문가급 스팀 다리미이며, ScrubMaster는 LED 조명이 있는 이중 스크러빙 헤드를 갖춘 고급 스팀 청소기입니다. Mueller Living은 무선 휴대용 진공 밀봉기를 출시했으며, 이는 단일 3시간 충전으로 최대 60개 1쿼트 봉투를 밀봉할 수 있으며 모든 진공 밀봉 봉투와 호환됩니다.
Aterian (ATER) a lancé trois nouveaux produits à travers ses marques PurSteam et Mueller Living, disponibles sur Amazon.com et Walmart.com, avec une disponibilité prochaine sur MercadoLibre et Target+. PurSteam a présenté deux produits : la Steam Station Max, un fer à repasser à vapeur de qualité professionnelle alliant précision et coût abordable, et le ScrubMaster, un balai à vapeur avancé avec des têtes de nettoyage doubles et des lumières LED. Mueller Living a lancé le Scelleur de Vide Portable Sans Fil, capable de sceller jusqu'à 60 sachets d'un quart avec une seule charge de 3 heures et compatible avec tous les sachets de scelleuses sous vide.
Aterian (ATER) hat drei neue Produkte unter seinen Marken PurSteam und Mueller Living auf den Markt gebracht, die auf Amazon.com und Walmart.com erhältlich sind und bald auch auf MercadoLibre und Target+ verfügbar sein werden. PurSteam stellte zwei Produkte vor: die Steam Station Max, ein professionelles Dampfbügeleisen, das Präzision und Erschwinglichkeit kombiniert, sowie den ScrubMaster, einen hochmodernen Dampfmop mit doppelten Schrubberköpfen und LED-Lichtern. Mueller Living launchte den Drahtlosen Tragbaren Vakuumierer, der in der Lage ist, bis zu 60 Ein-Quart-Tüten mit einer einzigen 3-stündigen Ladung zu versiegeln und mit allen Vakuumierbeuteln kompatibel ist.
- Product line expansion with three new innovative products
- Multi-platform distribution across major retailers (Amazon, Walmart, MercadoLibre, Target+)
- Enhanced market presence in home appliance and kitchen solutions segments
- None.
Insights
The launch of three new products across PurSteam and Mueller Living brands represents an incremental but not transformative development for Aterian. While product diversification is positive, several factors temper the immediate impact:
The timing of the launch during the post-holiday season may limit initial sales momentum. The products enter highly competitive categories where established players already dominate market share. The Steam Station Max competes in a mature market against premium brands, while the vacuum sealer space is increasingly crowded.
Distribution through major platforms like Amazon, Walmart and MercadoLibre provides good visibility, but success will heavily depend on review generation and algorithmic positioning. Given Aterian's small market cap of
These product launches demonstrate Aterian's strategic focus on value-added features in saturated categories. The Steam Station Max positions between entry-level and premium segments, while the ScrubMaster's dual scrubbing head and LED integration shows attention to consumer pain points. The cordless vacuum sealer's 60-bag capacity addresses portability and efficiency demands.
However, the home appliance market faces headwinds from consumer spending pressures and high inventory levels. Success will require significant marketing investment to build brand awareness and differentiation. While the multi-channel distribution strategy is sound, achieving meaningful market penetration against established brands like Shark, Bissell and FoodSaver will be challenging without substantial promotional support.
Innovative Products Unveiled to Meet Consumer Needs, Strengthen Brand, and Deliver Exceptional Value
SUMMIT, N.J., Dec. 09, 2024 (GLOBE NEWSWIRE) -- Aterian, Inc. (Nasdaq: ATER) (“Aterian” or the “Company”), a technology-enabled consumer products company, today announced the launch of three new products, now available for purchase on Amazon.com and Walmart.com. These products will also be available on MercadoLibre and Target+ by next week.
The product launches include two additions to Aterian’s PurSteam brand and one to its Mueller Living brand.
PurSteam Launches
The newly launched PurSteam products, the Steam Station Max and the ScrubMaster, are groundbreaking products that mark a major milestone for PurSteam, showcasing the brand's commitment to innovation, quality, and meeting the evolving needs of its customers.
- Steam Station Max: Engineered for both professionals and home users, this steam iron bridges the gap between entry-level and premium solutions. Combining precision, power and affordability it offers advanced features tailored to meet the needs of consumers who value cutting-edge solutions.
- ScrubMaster: This is our most advanced steam mop yet, boasting a revolutionary dual scrubbing head and integrated LED lights, delivering unparalleled cleaning convenience and efficiency. Designed for ease of use, it delivers superior performance for tackling tough messes while maintaining a user-friendly design.
Mueller Living Launch
The Cordless Portable Vacuum Sealer is the latest addition to Mueller Living’s lineup of innovative, practical, and affordable kitchen solutions.
- With the capability to seal up to 60 one-quart bags on a single 3-hour charge, this device offers unparalleled convenience for meal prep and food storage. Its universal compatibility ensures it works seamlessly with all vacuum sealer bags, regardless of brand.
“The launch of these new products represents an exciting return to our product development efforts at Aterian," said Phil Lepper, Chief Revenue Officer at Aterian. "We are confident these products will deliver a great experience and add significant value to our customers. Our customers can now explore an even wider range of innovative solutions for their homes and kitchens, further strengthening their bond with the Aterian brands they know and love."
For more information on PurSteam visit pursteam.com
For more information on Mueller Living visit muellerliving.com
About Aterian, Inc.
Aterian, Inc. (Nasdaq: ATER) is a technology-enabled consumer products company that builds and acquires leading e-commerce brands with top selling consumer products, in multiple categories, including home and kitchen appliances, health and wellness and air quality devices. The Company sells across the world's largest online marketplaces with a focus on Amazon and Walmart in the U.S. and on its own direct to consumer websites. Our primary brands include Squatty Potty, hOmeLabs, Mueller Living, Pursteam, Healing Solutions and Photo Paper Direct. To learn more about Aterian and its brands, visit aterian.io
About PurSteam
PurSteam, an Aterian, Inc. brand, is dedicated to revolutionizing the way people clean and care for their homes. We are offering cutting-edge solutions that combine advanced technology, superior quality, and unparalleled value. From high-performance steam irons to state-of-the-art steam mops, PurSteam sets new standards in quality and functionality. Trusted by professionals and households alike, we offer reliable tools that deliver exceptional results and simplify everyday routines. With a commitment to excellence and a passion for progress, we aim to lead the industry, providing solutions that inspire satisfaction. To learn more about PurSteam, visit pursteam.com
About Mueller Living
Mueller Living, an Aterian, Inc. brand, believes the kitchen is the heart of the home. Our premium utensils, crafted for comfort, precision, and durability, inspire cooks at all levels to create delicious dishes with ease. Discover the joy of cooking with quality tools—where every meal becomes a memorable experience. Cook with taste, live with flavor, and let every dish tell a story. Elevate your kitchen with Mueller Living, where passion and quality meet. To learn more about Mueller Living, visit muellerliving.com
Forward Looking Statements
All statements other than statements of historical facts included in this press release that address activities, events or developments that we expect, believe or anticipate will or may occur in the future are forward-looking statements including, in particular, regarding our products launched and any sales of such products that are anticipated to occur. These forward-looking statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties and other factors, all of which are difficult to predict and many of which are beyond our control and could cause actual results to differ materially and adversely from those described in the forward-looking statements. These risks include, but are not limited to, those related to our ability to continue as a going concern, our ability to meet financial covenants with our lenders, our ability to maintain and to grow market share in existing and new product categories; our ability to continue to profitably sell the SKUs we operate; our ability to create operating leverage and efficiency when integrating companies that we acquire, including through the use of our team’s expertise, the economies of scale of our supply chain and automation driven by our platform; those related to our ability to grow internationally and through the launch of products under our brands and the acquisition of additional brands; those related to consumer demand, our cash flows, financial condition, forecasting and revenue growth rate; our supply chain including sourcing, manufacturing, warehousing and fulfillment; our ability to manage expenses, working capital and capital expenditures efficiently; our business model and our technology platform; our ability to disrupt the consumer products industry; our ability to generate profitability and stockholder value; international tariffs and trade measures; inventory management, product liability claims, recalls or other safety and regulatory concerns; reliance on third party online marketplaces; seasonal and quarterly variations in our revenue; acquisitions of other companies and technologies and our ability to integrate such companies and technologies with our business; our ability to continue to access debt and equity capital (including on terms advantageous to the Company) and the extent of our leverage; and other factors discussed in the “Risk Factors” section of our most recent periodic reports filed with the Securities and Exchange Commission (“SEC”), all of which you may obtain for free on the SEC’s website at www.sec.gov.
Although we believe that the expectations reflected in our forward-looking statements are reasonable, we do not know whether our expectations will prove correct. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, even if subsequently made available by us on our website or otherwise. We do not undertake any obligation to update, amend or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.
FAQ
What new products did Aterian (ATER) launch in December 2024?
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