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ASUS Introduces New ProArt Creative Solutions at Adobe MAX

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ASUS unveiled new ProArt solutions aimed at post-production, graphic design, and photography during Adobe MAX on October 18, 2022. Showcased products included the ProArt Display PA169CDV and ProArt X670E-CREATOR WiFi motherboard. The collaboration with artist Reuben Wu features a keynote on utilizing ASUS technology for creative storytelling. ASUS highlighted tools like ASUS Dial and ProArt Creator Hub to optimize workflows for Adobe apps, enhancing the creative process with color-accurate displays and powerful processing capabilities.

Positive
  • Launch of ProArt solutions enhances ASUS's portfolio in creative design.
  • Collaboration with artist Reuben Wu may boost brand visibility and appeal.
  • Innovative features like ASUS Dial optimize user experience with Adobe software.
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  • None.

Showing new ProArt solutions for post-production, graphic design, and photography, the company introduces new products and a collaboration with multidisciplinary artist Reuben Wu.

LOS ANGELES, Oct. 18, 2022 /PRNewswire/ -- ASUS, a global technology leader renowned for continuously reimagining today's technologies for tomorrow, will showcase ProArt creator, design, and photography solutions, introducing the ASUS ProArt Display PA169CDV, and ProArt X670E-CREATOR WiFi motherboard at Adobe MAX in booth #601. ASUS has also partnered with a multidisciplinary artist Reuben Wu, who will deliver a keynote about his creative background and how he uses ASUS Zenbook Pro series to transform beautiful images of the familiar into undiscovered landscapes that renew perceptions of our world.

ASUS Introduces New ProArt Creative Solutions at Adobe MAX for post-production, graphic design, and photography.

Digital creatives need tools that unleash their imagination, and at Adobe MAX, ASUS is showcasing the ProArt solutions that enable attendees and creatives to bring their best ideas to life. ASUS and Adobe® joined forces to deliver the ASUS Dial and ASUS Control Panel to streamline navigation for Adobe Photoshop, Lightroom® Classic , After Effects and Premiere Pro, which Adobe Creative Cloud gives users the entire collection of Adobe desktop and mobile creative apps, from essentials like Adobe Photoshop to innovative tools like Adobe XD. It's an entire creative world, all in one place. Attendees can demo the ProArt Creator Hub app which provides a unified experience across all ProArt or ASUS creator devices for easy color calibration, monitor performance, and workflow optimization. In addition, attendees can also try out these features and other ProArt solutions for photography, graphic design, and post-production work in the ASUS booth, such as:

  • Create stunning images, simply. The ASUS Dial provides intuitive and precise fingertip control to suit the creative parameters of Adobe apps. Attendees can create stunning images using the  Zenbook Pro 16X OLED. With the color-accurate OLED displays and worry-free processing power, creators can fly through the editing process and view work in Lightroom Classic with the 98% DCI-P3 color accuracy.
  • Visualize and create complex art. With mixed media involves diverse tools, such as Adobe® Illustrator and After Effects, attendees can use ASUS creator laptops for color-accurate results — in the least amount of time. The amazing ProArt Studiobook 16 OLED provides an uncompromising graphic design process up to a breathtakingly powerful Intel® Core™ i9 processor, fast NVIDIA® GeForce RTX™ 3080 Ti graphics.
  • Attendees can demo the ProArt Creator Hub app which provides a unified experience across all ProArt or ASUS creator devices for easy color calibration, monitor performance, and workflow optimization.
  • Create the Uncreased. Recording, editing, post-production work, rendering and transcoding workflows demand resource-hungry tools like Adobe® Premiere Pro. ASUS ProArt laptops provide powerful performance, HDR display, and exclusive innovations to enable user to create the uncreated. Adobe MAX attendees can visit the video editing demo to try the Zenbook Pro 14 Duo OLED, featuring the next-generation ScreenPad Plus for easy video editing with Adobe® Premiere Pro, as well as the Vivobook Pro 16X (N7601), and ProArt Display OLED PA32DC, ProArt X670E-CREATOR WiFi motherboard and more.

Multidisciplinary artist Reuben Wu has partnered with ASUS, using the ASUS Zenbook to create "Incredible Comes from Within." Reuben is a National Geographic Contributing Photographer, a Phase One Global Ambassador and a leading artist in the NFT space, who's work belongs in the permanent collections of the Guggenheim Museum, The Metropolitan Museum of Art and the MoMA. He's known for using innovative lighting techniques to illuminate remote locations at night, and on Thursday, Oct 20 at 10:15 a.m. PDT, Reuben Wu will deliver a keynote, Creative Storytelling Through Light and Landscape to discuss his creative background in design, music, and photography and the techniques that help bring his work to light.

ASUS is also hosting a giveaway for a ProArt Display PA148CTV. Fans can follow the ASUS ProArt Instagram and tune into the on-site 360 degree video to be released on Day 2 of Adobe MAX to find the giveaway clues.

For more information about ASUS visit www.asus.com/us.

Notes to Editors
ASUS Pressroom: https://www.asus.com/us/news
ASUS News: https://www.asus.com/us/News/ 
ASUS Facebook: https://www.facebook.com/asus.n.america 
ASUS Twitter: https://twitter.com/ASUSUSA

About ASUS

ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today's technologies for tomorrow, garners more than 11 awards every day for quality, innovation and design, and is ranked among Fortune's World's Most Admired Companies.

Cision View original content:https://www.prnewswire.com/news-releases/asus-introduces-new-proart-creative-solutions-at-adobe-max-301652332.html

SOURCE ASUS Computer International

FAQ

What new products did ASUS introduce at Adobe MAX?

ASUS introduced the ProArt Display PA169CDV and ProArt X670E-CREATOR WiFi motherboard.

Who is collaborating with ASUS for Adobe MAX 2022?

ASUS is collaborating with multidisciplinary artist Reuben Wu.

When was the ASUS ProArt showcase at Adobe MAX?

The showcase took place on October 18, 2022.

What is the significance of ASUS Dial in creative software?

ASUS Dial streamlines navigation for Adobe applications, enhancing the creative process.

How does ASUS's ProArt Creator Hub benefit digital creatives?

ProArt Creator Hub offers a unified experience for color calibration and workflow optimization.

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