ASUS "Design You Can Feel" at Milan Design Week 2025
Rhea-AI Summary
ASUS announced its participation in Milan Design Week 2025, scheduled for April 8-13 at Galleria Meravigli. The exhibition, titled 'Design You Can Feel', will showcase the company's design philosophy and latest innovations, including the new Zenbook lineup.
The event will feature a commissioned installation by Studio INI, creating an interactive sculpture demonstrating ASUS' proprietary Ceraluminum™ material - a fusion of metal and ceramic properties. The exhibition will highlight various ASUS laptop series including ProArt, Adol, Vivobook, and ROG ACRONYM with hands-on experiences.
A key highlight will be the unveiling of four exclusive -edition ASUS Zenbook S models featuring Ceraluminum™ designs inspired by natural landscapes. This Milan exhibition follows successful stops in Shanghai and London, continuing ASUS' global design tour.
Positive
- Launch of exclusive -edition Zenbook S models
- Expansion of global design tour to major markets (Shanghai, London, Milan)
- Innovation in proprietary Ceraluminum™ material technology
Negative
- None.
Studio INI's Bespoke Installation
These themes will be encapsulated by a specially commissioned installation by Studio INI, founded by Nassia Inglessis. Known for its dynamic, sensory-driven public artworks, Studio INI will present an installation that will combine design, technology and engineering with artistic expression to create a kinetic, biomimetic sculpture that reacts to visitors' presence.
The piece will encourage touch, allowing guests to experience the unique tactility of ASUS' proprietary Ceraluminum™ material. Sensors will track interactions, translating them into AI-generated visual representations of movement and engagement.
Exhibition to showcase design approach behind ASUS laptop
Blending advanced engineering with artistic expression, the exhibition will showcase the design thinking behind ASUS laptops. Visitors can explore interactive exhibits featuring the latest Zenbook models; sleek, AI-powered devices encased in ASUS' proprietary Ceraluminum™ material, which combines the lightness of metal with the durability of ceramics. The exhibition will also highlight other ASUS laptop series, including ProArt, Adol, Vivobook, and ROG ACRONYM, with a hands-on experience area for attendees to test them firsthand.
ASUS Zenbook Ceraluminum™ Limited Edition: A Tribute to Nature
For the first time, the exhibition will unveil four exclusive limited-edition ASUS Zenbook S models. These four exclusive Ceraluminum™ designs take cues from Earth's most striking landscapes, translating their textures and tones into a refined, modern aesthetic. Ceraluminum™, a fusion of metal's strength and ceramic's resilience, offers a balance of durability, longevity, and exquisite craftsmanship. More than just a material, Ceraluminum™ embodies ASUS' commitment to innovation, where technology and nature exist in perfect harmony.
Design You Can Feel Global Tour
Following its Shanghai and London stops, the
Event Details
Date: 8–13 April 2025
Location: Galleria Meravigli,
Media Contact:
Joy Yu, joy1_yu@asus.com
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SOURCE ASUSTek Computer INC.
FAQ
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