ASUS "Design You Can Feel" at Milan Design Week 2025
ASUS announced its participation in Milan Design Week 2025, scheduled for April 8-13 at Galleria Meravigli. The exhibition, titled 'Design You Can Feel', will showcase the company's design philosophy and latest innovations, including the new Zenbook lineup.
The event will feature a commissioned installation by Studio INI, creating an interactive sculpture demonstrating ASUS' proprietary Ceraluminum™ material - a fusion of metal and ceramic properties. The exhibition will highlight various ASUS laptop series including ProArt, Adol, Vivobook, and ROG ACRONYM with hands-on experiences.
A key highlight will be the unveiling of four exclusive -edition ASUS Zenbook S models featuring Ceraluminum™ designs inspired by natural landscapes. This Milan exhibition follows successful stops in Shanghai and London, continuing ASUS' global design tour.
ASUS ha annunciato la sua partecipazione alla Milan Design Week 2025, in programma dal 8 al 13 aprile presso la Galleria Meravigli. L'esposizione, intitolata 'Design You Can Feel', presenterà la filosofia di design dell'azienda e le ultime innovazioni, inclusa la nuova linea Zenbook.
L'evento includerà un'installazione commissionata da Studio INI, che creerà una scultura interattiva per dimostrare il materiale proprietario di ASUS, Ceraluminum™ - una fusione di proprietà metalliche e ceramiche. L'esposizione metterà in evidenza varie serie di laptop ASUS, tra cui ProArt, Adol, Vivobook e ROG ACRONYM, con esperienze pratiche.
Un momento chiave sarà la presentazione di quattro esclusivi modelli ASUS Zenbook S in edizione limitata con design in Ceraluminum™ ispirati ai paesaggi naturali. Questa esposizione a Milano segue le tappe di successo a Shanghai e Londra, continuando il tour globale di design di ASUS.
ASUS anunció su participación en la Milan Design Week 2025, programada del 8 al 13 de abril en la Galleria Meravigli. La exposición, titulada 'Design You Can Feel', mostrará la filosofía de diseño de la compañía y las últimas innovaciones, incluida la nueva línea Zenbook.
El evento contará con una instalación comisionada por Studio INI, que creará una escultura interactiva para demostrar el material propietario de ASUS, Ceraluminum™ - una fusión de propiedades metálicas y cerámicas. La exposición destacará varias series de laptops ASUS, incluyendo ProArt, Adol, Vivobook y ROG ACRONYM, con experiencias prácticas.
Un punto culminante será la presentación de cuatro modelos ASUS Zenbook S en edición limitada con diseños en Ceraluminum™ inspirados en paisajes naturales. Esta exposición en Milán sigue a las exitosas paradas en Shanghái y Londres, continuando el tour de diseño global de ASUS.
ASUS는 2025 밀라노 디자인 위크에 참여한다고 발표했으며, 이는 4월 8일부터 13일까지 Galleria Meravigli에서 열릴 예정입니다. 'Design You Can Feel'이라는 제목의 전시회는 회사의 디자인 철학과 최신 혁신을 선보이며, 새로운 젠북 라인업도 포함됩니다.
이번 행사에서는 Studio INI가 의뢰한 설치 작품이 전시되어 ASUS의 독점 소재인 Ceraluminum™의 특성을 보여주는 인터랙티브 조각이 만들어질 것입니다. 전시회는 ProArt, Adol, Vivobook 및 ROG ACRONYM을 포함한 다양한 ASUS 노트북 시리즈를 체험할 수 있는 기회를 제공합니다.
주요 하이라이트는 자연 풍경에서 영감을 받은 Ceraluminum™ 디자인의 네 가지 독점 ASUS Zenbook S 에디션 모델의 공개입니다. 이번 밀라노 전시는 상하이와 런던에서의 성공적인 행사를 이어가는 ASUS의 글로벌 디자인 투어의 일환입니다.
ASUS a annoncé sa participation à la Semaine du Design de Milan 2025, prévue du 8 au 13 avril à la Galleria Meravigli. L'exposition, intitulée 'Design You Can Feel', mettra en avant la philosophie de design de l'entreprise et ses dernières innovations, y compris la nouvelle gamme Zenbook.
L'événement comprendra une installation commandée par Studio INI, créant une sculpture interactive démontrant le matériau propriétaire d'ASUS, Ceraluminum™ - une fusion de propriétés métalliques et céramiques. L'exposition mettra en lumière diverses séries d'ordinateurs portables ASUS, y compris ProArt, Adol, Vivobook et ROG ACRONYM, avec des expériences pratiques.
Un moment clé sera le dévoilement de quatre modèles ASUS Zenbook S en édition limitée avec des designs en Ceraluminum™ inspirés de paysages naturels. Cette exposition à Milan suit des arrêts réussis à Shanghai et Londres, poursuivant la tournée mondiale de design d'ASUS.
ASUS hat seine Teilnahme an der Milan Design Week 2025 angekündigt, die vom 8. bis 13. April in der Galleria Meravigli stattfinden wird. Die Ausstellung mit dem Titel 'Design You Can Feel' wird die Designphilosophie des Unternehmens und die neuesten Innovationen präsentieren, einschließlich der neuen Zenbook-Serie.
Die Veranstaltung wird eine beauftragte Installation von Studio INI umfassen, die eine interaktive Skulptur schafft, um das proprietäre Material von ASUS, Ceraluminum™ - eine Fusion aus metallischen und keramischen Eigenschaften - zu demonstrieren. Die Ausstellung wird verschiedene ASUS Laptop-Serien hervorheben, darunter ProArt, Adol, Vivobook und ROG ACRONYM, mit praktischen Erfahrungen.
Ein Höhepunkt wird die Enthüllung von vier exklusiven ASUS Zenbook S Modellen in limitierter Auflage sein, die von natürlichen Landschaften inspirierte Ceraluminum™ Designs aufweisen. Diese Ausstellung in Mailand folgt erfolgreichen Stationen in Shanghai und London und setzt die globale Design-Tour von ASUS fort.
- Launch of exclusive -edition Zenbook S models
- Expansion of global design tour to major markets (Shanghai, London, Milan)
- Innovation in proprietary Ceraluminum™ material technology
- None.
Studio INI's Bespoke Installation
These themes will be encapsulated by a specially commissioned installation by Studio INI, founded by Nassia Inglessis. Known for its dynamic, sensory-driven public artworks, Studio INI will present an installation that will combine design, technology and engineering with artistic expression to create a kinetic, biomimetic sculpture that reacts to visitors' presence.
The piece will encourage touch, allowing guests to experience the unique tactility of ASUS' proprietary Ceraluminum™ material. Sensors will track interactions, translating them into AI-generated visual representations of movement and engagement.
Exhibition to showcase design approach behind ASUS laptop
Blending advanced engineering with artistic expression, the exhibition will showcase the design thinking behind ASUS laptops. Visitors can explore interactive exhibits featuring the latest Zenbook models; sleek, AI-powered devices encased in ASUS' proprietary Ceraluminum™ material, which combines the lightness of metal with the durability of ceramics. The exhibition will also highlight other ASUS laptop series, including ProArt, Adol, Vivobook, and ROG ACRONYM, with a hands-on experience area for attendees to test them firsthand.
ASUS Zenbook Ceraluminum™ Limited Edition: A Tribute to Nature
For the first time, the exhibition will unveil four exclusive limited-edition ASUS Zenbook S models. These four exclusive Ceraluminum™ designs take cues from Earth's most striking landscapes, translating their textures and tones into a refined, modern aesthetic. Ceraluminum™, a fusion of metal's strength and ceramic's resilience, offers a balance of durability, longevity, and exquisite craftsmanship. More than just a material, Ceraluminum™ embodies ASUS' commitment to innovation, where technology and nature exist in perfect harmony.
Design You Can Feel Global Tour
Following its Shanghai and London stops, the
Event Details
Date: 8–13 April 2025
Location: Galleria Meravigli,
Media Contact:
Joy Yu, joy1_yu@asus.com
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SOURCE ASUSTek Computer INC.
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