Ashland accelerates application of super wetting technology, commercializes superior wetting agent for corn, soy, wheat, watermelon, other produce and florals

Rhea-AI Summary

Ashland has commercialized easy-wet™ 300 n, a super wetting agent for crops including corn, soy, wheat, watermelon, and florals. This innovative product, developed using proprietary technology, offers superior wettability compared to non-silicone, non-ionic surfactants. Key features include:

• Biodegradable and silicone-free
• Reduces spray drift
• Effective at lower concentrations
• Improves pesticide adhesion to leaves
• Non-phytotoxic

The successful commercialization follows field trials and customer pilots, demonstrating Ashland's commitment to scaling high-performance, sustainable technologies. This product aligns with Ashland's strategy to balance crop yield improvement with sustainability goals.

Positive

• Successful commercialization of easy-wet™ 300 n super wetting agent
• Product validated through field trials and customer pilots
• Superior effectiveness at lower concentrations in pesticide mixes
• Potential to improve crop yields for agricultural retailers
• Biodegradable and sustainable attributes align with customer goals

Negative

• None.

Technology successfully validated by field trials and successful customer pilots; commercial samples and material now available

Wilmington, Del., Sept. 16, 2024 (GLOBE NEWSWIRE) -- Ashland has accelerated the application of the company’s new super wetting technology platform announced last September. The company has commercialized easy-wet^™ 300 n super wetting agent for corn, soy and wheat as well as watermelon, florals and other produce including bananas, lettuce, tomatoes and more.  Successful field trials and customer pilots over the last year validates Ashland’s strategy and demonstrates the company’s commitment to quickly scaling high-performance, innovative and sustainable technologies.

Easy-wet^™ 300 n is a biodegradable, nonionic, silicone-free, better processing and low-foaming wetting agent for crop formulations. Developed using proprietary, patented technology, easy-wet^™ 300 n reduces spray drift beyond targeted crops and demonstrates superior effectiveness at lower concentrations in pesticide mixes. It provides better wettability than non-silicone, non-ionic surfactants (NIS). The product efficiently lowers water surface tension, ensuring full-coverage delivery of active ingredients smoothly across leaf surfaces.

Ashland’s technology enables agricultural retailers to improve their crop yields, unlocking organic growth.

Ashland’s innovative easy-wet^™ 300 n wetting agent is biodegradable as defined by Organization for Economic Co-operation and Development (OECD) Test No. 302B. It is non-phytotoxic and enhances pesticide adhesion to leaves in a silicone free formulation with sustainable attributes.

“Last fall Ashland launched seven exciting, new technology platforms aligned to our core that could extend to secondary markets with new and differentiated capabilities,” said Alessandra Faccin, senior vice president and general manager, life sciences, Ashland. “Easy-wet^™ 300 n wetting agent balances the age-old challenge of improving efficacy to feed more people by growing more crops on less land, with sustainable attributes that support our customers’ sustainability goals. This platform extension is a prime example of Ashland’s purpose to responsibly solve for a better world.”

“This new wetting agent offers high-value performance and allows customers precise control to fine-tune their formulations,” said Jean Jacques Gulka, business director, crop care, life sciences, Ashland.  “Our easy-wet^™ 300 n wetting agent is water-soluble, waste-free, and biodegradable,” he concluded.

To learn more, discuss a trial and obtain a sample, visit ashland.com/easywetcrop

About Ashland

Ashland Inc. (NYSE: ASH) is a global additives and specialty ingredients company with a conscious and proactive mindset for environmental, social, and governance (ESG). The company serves customers in a wide range of consumer and industrial markets, including architectural coatings, construction, energy, food and beverage, personal care, and pharmaceutical. Approximately 3,800 passionate, tenacious solvers – from renowned scientists and research chemists to talented engineers and plant operators – thrive on developing practical, innovative, and elegant solutions to complex problems for customers in more than 100 countries. Visit ashland.com and ashland.com/ESG to learn more.

^™ Trademark, Ashland, or its subsidiaries, registered in various countries.

Media Relations:
Carolmarie Brown
+1 (302) 995-3158
ccbrown@ashland.com

Attachments

• Ashland has commercialized easy-wet™ 300 n super wetting agent for corn, soy, wheat, watermelon, florals and other produce including bananas, lettuce, tomatoes and more.
• Free of silicone and featuring low-foaming properties, Ashland easy-wet™ 300 n reduces spray drift and ensures thorough coverage of active ingredients across leaf surfaces.
• Ashland has accelerated the application of the company’s new super wetting technology platform announced last September and has commercialized easy-wet™ 300 n super wetting agent for corn, soy, wheat, watermelon, florals and other produce including
• Ashland introduces easy-wet™ wetting agent for crop care FNL 20240916

FAQ

What is Ashland's new easy-wet™ 300 n product for crops?

Easy-wet™ 300 n is a super wetting agent developed by Ashland for crops such as corn, soy, wheat, watermelon, and florals. It's a biodegradable, nonionic, silicone-free wetting agent that improves pesticide application efficiency and crop yield.

How does easy-wet™ 300 n (ASH) compare to other wetting agents?

Easy-wet™ 300 n provides better wettability than non-silicone, non-ionic surfactants. It's effective at lower concentrations, reduces spray drift, and enhances pesticide adhesion to leaves while being biodegradable and non-phytotoxic.

When did Ashland (ASH) commercialize easy-wet™ 300 n?

Ashland commercialized easy-wet™ 300 n in September 2024, following successful field trials and customer pilots conducted over the previous year.

What crops can benefit from Ashland's easy-wet™ 300 n (ASH)?

Easy-wet™ 300 n is designed for use on a variety of crops including corn, soy, wheat, watermelon, florals, bananas, lettuce, tomatoes, and other produce.