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Ashland accelerates application of super wetting technology, commercializes superior wetting agent for corn, soy, wheat, watermelon, other produce and florals

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Ashland has commercialized easy-wet™ 300 n, a super wetting agent for crops including corn, soy, wheat, watermelon, and florals. This innovative product, developed using proprietary technology, offers superior wettability compared to non-silicone, non-ionic surfactants. Key features include:

  • Biodegradable and silicone-free
  • Reduces spray drift
  • Effective at lower concentrations
  • Improves pesticide adhesion to leaves
  • Non-phytotoxic

The successful commercialization follows field trials and customer pilots, demonstrating Ashland's commitment to scaling high-performance, sustainable technologies. This product aligns with Ashland's strategy to balance crop yield improvement with sustainability goals.

Ashland ha commercializzato easy-wet™ 300 n, un agente bagnante super per colture tra cui mais, soia, grano, anguria e fiori. Questo prodotto innovativo, sviluppato utilizzando tecnologia proprietaria, offre una bagnabilità superiore rispetto ai tensioattivi non ionici e privi di silicone. Le caratteristiche principali includono:

  • Biodegradabile e privo di silicone
  • Riduce la deriva da spruzzatura
  • Efficace a concentrazioni più basse
  • Migliora l'adesione dei pesticidi alle foglie
  • Non fitotossico

La commercializzazione di successo segue prove sul campo e progetti pilota con i clienti, dimostrando l'impegno di Ashland nel promuovere tecnologie ad alte prestazioni e sostenibili. Questo prodotto si allinea con la strategia di Ashland di bilanciare il miglioramento della resa delle colture con obiettivi di sostenibilità.

Ashland ha comercializado easy-wet™ 300 n, un agente humectante super para cultivos que incluyen maíz, soya, trigo, sandía y flores. Este producto innovador, desarrollado utilizando tecnología propia, ofrece una humedad superior en comparación con surfactantes no iónicos y sin silicona. Las características clave incluyen:

  • Biodegradable y libre de silicona
  • Reduce la deriva de la pulverización
  • Eficaz a concentraciones más bajas
  • Mejora la adhesión de los pesticidas a las hojas
  • No fitotóxico

La exitosa comercialización sigue ensayos de campo y proyectos piloto con clientes, demostrando el compromiso de Ashland con la escalabilidad de tecnologías sostenibles de alto rendimiento. Este producto se alinea con la estrategia de Ashland de equilibrar la mejora de la producción de cultivos con objetivos de sostenibilidad.

Ashland는 옥수수, 콩, 밀, 수박 및 꽃을 포함한 작물을 위한 슈퍼 습윤제 easy-wet™ 300 n을 상용화했습니다. 이 혁신적인 제품은 독점 기술을 사용하여 개발되었으며, 비실리콘 비이온계 계면활성제에 비해 우수한 습윤성을 제공합니다. 주요 특징은 다음과 같습니다:

  • 생분해 가능 및 실리콘 없음
  • 스프레이 드리프트 감소
  • 더 낮은 농도에서도 효과적
  • 잎에 농약의 접착력 향상
  • 비식물 독성

성공적인 상용화는 현장 시험 및 고객 파일럿을 통해 이루어졌으며, Ashland의 고성능 지속 가능한 기술 확장에 대한 헌신을 보여줍니다. 이 제품은 작물 수익 향상과 지속 가능성 목표의 균형을 맞추려는 Ashland의 전략과 일치합니다.

Ashland a commercialisé easy-wet™ 300 n, un agent humectant super pour les cultures comprenant le maïs, le soja, le blé, la pastèque et les fleurs. Ce produit innovant, développé à l'aide d'une technologie propriétaire, offre une mouillabilité supérieure par rapport aux tensioactifs non ioniques et sans silicone. Les caractéristiques clés comprennent :

  • Biodegradable et sans silicone
  • Réduit la dérive de pulvérisation
  • Efficace à des concentrations plus faibles
  • Améliore l'adhésion des pesticides aux feuilles
  • Non phytotoxique

La commercialisation réussie fait suite à des essais en champ et des pilotes clients, démontrant l'engagement d'Ashland à développer des technologies durables et performantes. Ce produit s'inscrit dans la stratégie d'Ashland visant à équilibrer l'amélioration du rendement des cultures avec les objectifs de durabilité.

Ashland hat easy-wet™ 300 n, ein super benetzendes Mittel für Pflanzen wie Mais, Sojabohnen, Weizen, Wassermelonen und Blumen, kommerzialisiert. Dieses innovative Produkt, das mit proprietärer Technologie entwickelt wurde, bietet eine überlegene Benetzbarkeit im Vergleich zu silikonfreien, nichtionischen Tensiden. Zu den Hauptmerkmalen gehören:

  • Biologisch abbaubar und silikonfrei
  • Reduziert Sprühdrift
  • Wirksam bei niedrigeren Konzentrationen
  • Verbessert die Haftung von Pestiziden auf Blättern
  • Nicht phytotoxisch

Die erfolgreiche Kommerzialisierung folgt auf Feldversuche und Kundenprojekte und zeigt das Engagement von Ashland für die Skalierung leistungsstarker, nachhaltiger Technologien. Dieses Produkt entspricht der Strategie von Ashland, die Verbesserung der Ernteerträge mit Nachhaltigkeitszielen in Einklang zu bringen.

Positive
  • Successful commercialization of easy-wet™ 300 n super wetting agent
  • Product validated through field trials and customer pilots
  • Superior effectiveness at lower concentrations in pesticide mixes
  • Potential to improve crop yields for agricultural retailers
  • Biodegradable and sustainable attributes align with customer goals
Negative
  • None.

Ashland's easy-wet™ 300 n super wetting agent represents a significant advancement in agricultural technology. Its biodegradable, silicone-free formulation addresses growing environmental concerns while improving crop protection efficacy. The product's ability to reduce spray drift and provide superior wettability at lower concentrations could lead to more efficient pesticide use, potentially reducing overall chemical application in agriculture. This aligns with the industry's push towards more sustainable farming practices.

The successful field trials across various crops (corn, soy, wheat and produce) indicate broad applicability, which could drive rapid adoption. The technology's potential to improve crop yields is particularly noteworthy, as it directly addresses global food security challenges. However, long-term studies on soil health and ecosystem impact will be important to fully assess its sustainability credentials.

Ashland's commercialization of easy-wet™ 300 n positions the company strategically in the growing agricultural inputs market. The product's multi-crop applicability expands its potential market size significantly. With increasing focus on sustainable agriculture, Ashland's biodegradable solution could capture market share from traditional silicone-based wetting agents.

The emphasis on improved efficacy at lower concentrations could resonate well with farmers looking to optimize input costs. However, the product's success will depend on pricing strategy and the ability to demonstrate clear ROI to farmers. The company's ability to quickly move from concept to commercialization (1 year) suggests strong R&D capabilities, which could be a key differentiator in this competitive market.

The introduction of easy-wet™ 300 n represents a step towards more environmentally friendly agricultural practices. Its biodegradability, as defined by OECD Test No. 302B, is a significant environmental advantage over conventional wetting agents. The reduced spray drift feature is particularly important, as it minimizes unintended pesticide dispersion, potentially reducing harm to non-target organisms and ecosystems.

However, it's important to note that while the product is an improvement, it still facilitates the use of pesticides. Long-term environmental impact assessments will be necessary to fully understand its ecological footprint. The product's ability to enhance pesticide adhesion to leaves could potentially lead to increased pesticide residues on crops, which warrants further study. Overall, while it's a positive development, it should be viewed as part of a broader transition towards more sustainable agricultural systems.

Technology successfully validated by field trials and successful customer pilots; commercial samples and material now available

Wilmington, Del., Sept. 16, 2024 (GLOBE NEWSWIRE) -- Ashland has accelerated the application of the company’s new super wetting technology platform announced last September. The company has commercialized easy-wet 300 n super wetting agent for corn, soy and wheat as well as watermelon, florals and other produce including bananas, lettuce, tomatoes and more.  Successful field trials and customer pilots over the last year validates Ashland’s strategy and demonstrates the company’s commitment to quickly scaling high-performance, innovative and sustainable technologies.

Easy-wet300 n is a biodegradable, nonionic, silicone-free, better processing and low-foaming wetting agent for crop formulations. Developed using proprietary, patented technology, easy-wet 300 n reduces spray drift beyond targeted crops and demonstrates superior effectiveness at lower concentrations in pesticide mixes. It provides better wettability than non-silicone, non-ionic surfactants (NIS). The product efficiently lowers water surface tension, ensuring full-coverage delivery of active ingredients smoothly across leaf surfaces.

Ashland’s technology enables agricultural retailers to improve their crop yields, unlocking organic growth.

Ashland’s innovative easy-wet 300 n wetting agent is biodegradable as defined by Organization for Economic Co-operation and Development (OECD) Test No. 302B. It is non-phytotoxic and enhances pesticide adhesion to leaves in a silicone free formulation with sustainable attributes.

“Last fall Ashland launched seven exciting, new technology platforms aligned to our core that could extend to secondary markets with new and differentiated capabilities,” said Alessandra Faccin, senior vice president and general manager, life sciences, Ashland. “Easy-wet 300 n wetting agent balances the age-old challenge of improving efficacy to feed more people by growing more crops on less land, with sustainable attributes that support our customers’ sustainability goals. This platform extension is a prime example of Ashland’s purpose to responsibly solve for a better world.”

“This new wetting agent offers high-value performance and allows customers precise control to fine-tune their formulations,” said Jean Jacques Gulka, business director, crop care, life sciences, Ashland.  “Our easy-wet 300 n wetting agent is water-soluble, waste-free, and biodegradable,” he concluded.

To learn more, discuss a trial and obtain a sample, visit ashland.com/easywetcrop

About Ashland

Ashland Inc. (NYSE: ASH) is a global additives and specialty ingredients company with a conscious and proactive mindset for environmental, social, and governance (ESG). The company serves customers in a wide range of consumer and industrial markets, including architectural coatings, construction, energy, food and beverage, personal care, and pharmaceutical. Approximately 3,800 passionate, tenacious solvers – from renowned scientists and research chemists to talented engineers and plant operators – thrive on developing practical, innovative, and elegant solutions to complex problems for customers in more than 100 countries. Visit ashland.com and ashland.com/ESG to learn more.

Trademark, Ashland, or its subsidiaries, registered in various countries.

Media Relations:  
Carolmarie Brown  
+1 (302) 995-3158  
ccbrown@ashland.com  

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FAQ

What is Ashland's new easy-wet™ 300 n product for crops?

Easy-wet™ 300 n is a super wetting agent developed by Ashland for crops such as corn, soy, wheat, watermelon, and florals. It's a biodegradable, nonionic, silicone-free wetting agent that improves pesticide application efficiency and crop yield.

How does easy-wet™ 300 n (ASH) compare to other wetting agents?

Easy-wet™ 300 n provides better wettability than non-silicone, non-ionic surfactants. It's effective at lower concentrations, reduces spray drift, and enhances pesticide adhesion to leaves while being biodegradable and non-phytotoxic.

When did Ashland (ASH) commercialize easy-wet™ 300 n?

Ashland commercialized easy-wet™ 300 n in September 2024, following successful field trials and customer pilots conducted over the previous year.

What crops can benefit from Ashland's easy-wet™ 300 n (ASH)?

Easy-wet™ 300 n is designed for use on a variety of crops including corn, soy, wheat, watermelon, florals, bananas, lettuce, tomatoes, and other produce.

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