Creative Circle Unveils 2024 Client Pulse Report: Navigating AI in the Creative and Marketing Industry
Creative Circle, a prominent marketing and creative services firm under ASGN (NYSE: ASGN), has unveiled its 2024 Client Pulse Report. The report delves into the integration and impact of artificial intelligence (AI) within creative and marketing teams. Data from a survey of 463 leaders reveal that 82% use AI, with 45% employing it frequently. However, 89% encounter barriers to full AI adoption, highlighting a need for more AI skills and competencies. To bridge this gap, 66% of respondents plan to seek AI-specific training, hires, or consultants. Creative Circle aims to support this transition by providing necessary expertise and solutions to maximize AI's benefits.
- 82% of creative and marketing leaders are using AI.
- 45% of respondents use AI on a daily or weekly basis.
- 66% of businesses are seeking AI-specific training, hires, or consultants.
- The survey had a near-record response rate, indicating high engagement.
- 89% of leaders face barriers to increased AI adoption.
- 83% of respondents feel they need to develop new AI skills and competencies.
Report demonstrates AI’s already significant usage, compounded with broad opportunity for increased adoption
To develop the report, Creative Circle collected survey responses from 463 creative and marketing leaders. The survey was conducted in March 2024 and received a near-record response rate, demonstrating business leaders’ continued investment in the subject more than a year after AI entered the mainstream.
Resounding consensuses emerged around several of the topics addressed in the survey:
-
AI is now a staple in creative and marketing teams, with
82% using it to some extent and45% using it daily or weekly. -
Leaders would like to further implement AI into their work, but
89% face barriers to increased adoption. -
The necessity of AI today is undisputed, as
83% of leaders say they need to develop new AI skills and competencies in order to achieve their goals. -
Businesses are eager to close their AI gaps, with
66% of respondents seeking AI-specific training, hires, or consultants to upskill their teams.
“This study makes clear that marketing and creative leaders recognize AI’s extraordinary potential. But for the most part, they’re only scratching the surface,” says Creative Circle President Matt Riley. “Teams need direction, training, and subject matter expertise in order to fully integrate AI technology and realize its many benefits.”
Creative Circle’s insights and solutions offer an ideal set of skills and knowledge that marketing and creative teams need to realize the benefit of today’s AI technologies.
Katherine Forbes, Creative Circle’s Senior Vice President of Marketing, states, “We are actively partnering with our clients to bring out the full potential of AI within their marketing and creative teams. Our people have the right solutions at their fingertips and the necessary insights to implement AI effectively and securely.”
Read the full report for all the detailed findings on topics including the top AI use cases, barriers to adoption, and upskilling strategies. And, if you’re ready to harness the power of AI for your team, contact Creative Circle to tap into a wealth of resources and expertise.
About Creative Circle
Creative Circle provides marketing and creative services for companies looking to solve business challenges of all sizes. Our strength comes from our talent community, and our power lies in leveraging this network to provide flexible custom solutions for our clients.
Creative Circle is part of the Commercial Segment of ASGN Incorporated (NYSE: ASGN). To learn more, visit creativecircle.com.
About ASGN Incorporated
ASGN Incorporated (NYSE: ASGN) is a leading provider of IT services and solutions across the commercial and government sectors. ASGN helps corporate enterprises and government organizations develop, implement, and operate critical IT and business solutions through its integrated offerings. For more information, please visit www.asgn.com.
Safe Harbor
Certain statements made in this news release are “forward-looking statements” within the meaning of Section 27A of the Securities Exchange Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and involve a high degree of risk and uncertainty. Forward looking statements include statements regarding our current and future support of client AI needs, claims pertaining to internal and client efficiencies created using AI tools, and statements about how marketing and creative professionals may leverage AI tools within their own organizations. All statements in this news release, other than those setting forth strictly historical information, are forward-looking statements. Forward-looking statements are not guarantees of future performance and actual results might differ materially. For a full list of risks and discussion of forward looking statements, please see our Annual Report on Form 10-K for the year ended December 31, 2023, as filed with the SEC on February 23, 2024. We specifically disclaim any intention or duty to update any forward-looking statements contained in this news release.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240604162982/en/
Creative Circle
Kevin Culligan
Manager, Marketing & Communications
kculligan@creativecircle.com
ASGN Incorporated
Kimberly Esterkin
Vice President, Investor Relations
Kimberly.esterkin@asgn.com
Source: Creative Circle IR
FAQ
What percentage of creative and marketing leaders are using AI according to the 2024 Client Pulse Report?
How often do creative and marketing teams use AI as per the survey?
What barriers are creative and marketing leaders facing in AI adoption?
What percentage of leaders believe they need new AI skills to achieve their goals?
How are businesses planning to close AI gaps identified in the report?
