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Associated Banc-Corp Decreases Prime Rate

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Associated Banc-Corp (NYSE: ASB) announced a decrease in its prime rate from 7.75% to 7.50%, effective December 19, 2024. This adjustment affects Associated Bank, N.A., the company's banking subsidiary.

Associated Banc-Corp (NYSE: ASB) ha annunciato una diminuzione del suo tasso di riferimento dal 7,75% al 7,50%, a partire dal 19 dicembre 2024. Questa modifica riguarda Associated Bank, N.A., la controllata bancaria dell'azienda.

Associated Banc-Corp (NYSE: ASB) anunció una disminución de su tasa preferencial del 7,75% al 7,50%, que entrará en vigor el 19 de diciembre de 2024. Este ajuste afecta a Associated Bank, N.A., la subsidiaria bancaria de la compañía.

Associated Banc-Corp (NYSE: ASB)는 기본 금리를 7.75%에서 7.50%로 인하한다고 발표했으며, 이는 2024년 12월 19일부터 시행됩니다. 이 조정은 회사의 은행 자회사인 Associated Bank, N.A.에 영향을 미칩니다.

Associated Banc-Corp (NYSE: ASB) a annoncé une réduction de son taux d'intérêt préférentiel de 7,75% à 7,50%, à compter du 19 décembre 2024. Cet ajustement concerne Associated Bank, N.A., la filiale bancaire de l'entreprise.

Associated Banc-Corp (NYSE: ASB) hat eine Senkung seines Hauptzinssatzes von 7,75% auf 7,50% bekannt gegeben, die ab dem 19. Dezember 2024 wirksam wird. Diese Anpassung betrifft die Associated Bank, N.A., die Banktochter des Unternehmens.

Positive
  • Prime rate reduction of 0.25% could increase loan demand and borrowing activity
  • Lower interest rates may improve loan affordability for customers
Negative
  • Lower prime rate could reduce interest income and net interest margin
  • Potential decrease in profit margins from lending activities

Insights

The 25 basis point reduction in ASB's prime rate directly mirrors the Federal Reserve's latest rate cut and represents a significant shift in the banking sector's lending landscape. This adjustment will compress Associated Banc-Corp's net interest margins, as the bank will earn less on variable-rate loans tied to the prime rate. The decrease to 7.50% impacts the bank's entire lending portfolio, particularly affecting consumer loans, credit cards and commercial lending products.

The reduction signals potential pressure on ASB's interest income, which could impact near-term profitability. However, the lower rates may stimulate loan demand and reduce the risk of loan defaults. For context, every 25 basis point decrease typically impacts a regional bank's net interest income by 1-3% annually, depending on their asset-liability structure. Given ASB's $4.2B market cap and significant commercial lending exposure, this rate adjustment will meaningfully influence their 2024 earnings trajectory.

This prime rate reduction, while expected following the Fed's pivot, carries broader implications for ASB's competitive positioning in the Midwest banking market. The timing aligns with market expectations and maintains competitive parity with other regional banks. Historical data suggests that periods of declining rates often lead to increased refinancing activity and heightened competition for deposits, potentially squeezing margins further.

The move could stimulate mortgage refinancing and commercial loan activity in ASB's key markets of Wisconsin, Illinois and Minnesota. However, deposit costs typically lag rate decreases, meaning the full benefit of lower funding costs won't be immediate. The bank's substantial commercial real estate exposure (40% of loan portfolio) makes this rate decision particularly impactful for their business model and market valuation.

GREEN BAY, Wis., Dec. 18, 2024 /PRNewswire/ -- Associated Banc-Corp (NYSE: ASB), the holding company for Associated Bank, N.A., announced today it has decreased the bank's prime rate from 7.75% percent to 7.50% percent, effective December 19, 2024.   

ABOUT ASSOCIATED BANC-CORP   
Associated Banc-Corp (NYSE: ASB) has total assets of $42 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota. The company also operates loan production offices in Indiana, Michigan, Missouri, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.

Media Contact: Andrea Kozek
VP/Senior Manager, Public Relations
920-491-7518

Cision View original content:https://www.prnewswire.com/news-releases/associated-banc-corp-decreases-prime-rate-302335481.html

SOURCE Associated Banc-Corp

FAQ

What is Associated Banc-Corp's (ASB) new prime rate as of December 19, 2024?

Associated Banc-Corp's new prime rate is 7.50%, decreased from 7.75%, effective December 19, 2024.

How much did Associated Banc-Corp (ASB) reduce its prime rate in December 2024?

Associated Banc-Corp reduced its prime rate by 25 basis points (0.25%), from 7.75% to 7.50%.

When will Associated Banc-Corp's (ASB) prime rate decrease take effect?

The prime rate decrease will take effect on December 19, 2024.

How will ASB's prime rate decrease affect borrowers?

The prime rate decrease will likely result in lower interest rates for borrowers with variable-rate loans tied to Associated Bank's prime rate.

What impact will the prime rate reduction have on ASB's lending business?

The prime rate reduction could stimulate loan demand by making borrowing more affordable, but may also reduce the bank's interest income and lending margins.

Associated Banc-Corp

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