Asana Unveils AI Teammates to Tackle Complex Workflows and Elevate Teamwork
Asana has introduced AI teammates designed to enhance team productivity and goal achievement. Built on Asana’s Work Graph® data model, these AI collaborators can customize workflows, triage risks, and reallocate tasks with full human oversight. Currently in beta, AI teammates integrate seamlessly into existing workflows, offering insights, taking action on tasks, and adapting to organizational best practices.
Key use cases include creative production and marketing campaign work intake, with notable results such as improved task assignment and enhanced reporting quality. Asana's new AI chat interface provides conversational assistance for queries like identifying project blockers or finding subject matter experts within the company.
Research indicates significant productivity gains when AI tools are used daily, with Asana's AI capabilities supporting this trend. The AI teammates are available to select enterprise customers and further details can be found at Asana’s Work Innovation Summit in San Francisco.
- AI teammates enhance team productivity by advising on priorities and streamlining workflows.
- Customization allows AI to adapt to specific roles, processes, and industries.
- Human oversight ensures transparency and control over AI actions.
- AI chat interface offers intelligent assistance, boosting work efficiency.
- First-year generative AI solutions have shown notable productivity gains.
- Select enterprise customers report positive outcomes, such as better task assignment and consistent data in reporting.
- AI capabilities powered by frontier models from leading AI labs like Anthropic and OpenAI.
- AI teammates are currently only in beta, limiting immediate availability to a broader user base.
- Dependence on AI for critical tasks may introduce risks if not properly managed.
- Potential challenges in scaling AI solutions across diverse organizational structures.
Insights
Asana's introduction of AI teammates represents a significant leap in work management technology. Leveraging their proprietary Work Graph® data model, they offer customized AI solutions that can integrate deeply into organizational workflows. By providing a data-backed structure, Asana ensures AI teammates can act within relevant contexts, unlike more generic AI applications that may not fully understand the nuances of specific tasks.
In the short-term, this technology can streamline repetitive tasks, enhancing efficiency and freeing up human employees for more strategic work. For example, in creative production, AI can manage incoming requests and preliminary research, thus reducing the initial workload on human staff.
In the long-term, the adaptability and scalability of AI teammates could revolutionize how companies approach project management. The ability to tailor these AI teammates to individual needs means that organizations across various industries can find value, potentially leading to increased demand for Asana's solutions.
However, the success of this technology hinges on its seamless integration and user acceptance. Any shortcomings in AI decision-making or disruptions in workflow could impede productivity, making it important for Asana to address these potential pitfalls proactively.
From a market perspective, Asana's AI teammates can bolster their position in the rapidly evolving AI-driven work management sector. The beta phase with select enterprise customers suggests a cautious but strategic rollout, allowing Asana to gather important feedback and refine their offering before a broader launch.
The timing is also noteworthy. With 89% of workers reporting productivity gains from AI, Asana is tapping into a growing acceptance of AI in the workplace. This could drive adoption and, subsequently, revenue growth.
Conversely, the competitive landscape is fierce. Asana must differentiate itself from other AI-based work management tools. Success will depend on their ability to showcase tangible benefits, such as improved project turnaround times and enhanced team collaboration, which can directly impact a company's bottom line.
Furthermore, Asana's collaboration with leading AI labs like Anthropic and OpenAI adds credibility and technological robustness to their offering, giving them a competitive edge.
Asana's Proprietary Data Model, The Work Graph®, Provides the Ideal Structure for AI Teammates to Collaborate with People in the Flow of Work, Power Customized Workflows, Triage Risks, Action Projects, and Reallocate Work to Achieve Goals Faster
Asana AI teammates, currently in beta, are built on Asana’s Work Graph® data model, which provides the ideal structure, visibility, and context for organizations to scale AI with confidence. The Work Graph’s ability to link work and workflows to higher level company objectives sets it apart. This means AI teammates are able to collaborate with people and take action with the relevant context and rules of engagement, unlike other AI solutions that aimlessly scour vast amounts of data and take action based on unreliable information.
Asana AI teammates:
- Advise teams where to focus by surfacing insights around potential risks to achieving goals
- Action work and workflows at scale by taking on tasks, triaging requests, and assigning work
- Adapt to how you work by identifying where workflows are broken or could be improved based on organizational best practices and sharing relevant resources to inform work
“The future of work is about combining humans and AI to work together effortlessly - this is the way to drive productivity and innovation gains that bring value to the bottom line,” says Dustin Moskovitz, co-founder and CEO at Asana. “We’re able to do this better than anyone else because we built Asana on the Work Graph, which provides the necessary structure to link work and workflows to organizational goals. This is what makes AI teammates highly effective coworkers.”
With AI teammates, the level of customization is limitless. Workflows can be tailored for every role, every process, and every industry, and humans are in the loop every step of the way to ensure visibility and control. They can even be used in a “multi-player” state where multiple people can collaborate together with AI in real time on the same work.
Asana customers are using AI teammates to tackle critical business workflows, like product launches, strategic planning, new hire onboarding, creative production, and many more. Examples of use cases currently underway with customers include:
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Creative Production: A leading outdoor advertising company is turning to AI teammates to transform the creative request process so they can focus on creative flow and design. AI teammates are:
- Triaging incoming requests and proactively gathering missing information
- Assigning work to specific people based on context
- Assisting with initial client research
- Improving reporting quality with consistent data
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Marketing Campaign Work Intake: A global cybersecurity company is turning to AI teammates to help execute projects and campaigns faster, freeing up workers to focus on more strategic work. AI teammates are:
- Crafting on-brand, tailored marketing content
- Translating content using their internal library of brand terms
- Highlighting key information about incoming requests for faster prioritization
- Enforcing naming conventions to improve cross-tool compatibility
Today, Asana is also announcing a new AI chat interface, which provides intelligent conversational assistance, and helps get work done. Coming this month, customers will be able to ask things like, “What blockers are putting this goal at risk” or “Who at my company knows about this topic”, and the AI teammate helps create plans and assign work with human oversight.
“Research is already showing us that
“At Palo Alto Networks, we see a future where AI becomes an integrated teammate working alongside our employees to unlock new levels of productivity, drive innovation, and deliver results,” says Meerah Rajavel, CIO at Palo Alto Networks. “Asana's AI capabilities have the potential to help us realize our vision of becoming an AI-powered workforce, redefining what's possible for the future of work and strengthening our position as the cybersecurity partner of choice.”
“At Anthropic, we envision a future where trusted AI is developed and used responsibly to empower workers, enhance human capabilities, and benefit society as a whole,” says Dianne Penn, Product Manager at Anthropic. “By prioritizing transparency, trust, and collaboration between humans and AI, we can create systems that serve as supportive teammates, augmenting human intelligence rather than replacing it. We have the opportunity to unlock newfound realms of productivity, creativity, and potential - ultimately building a future where cutting-edge technology and human ingenuity combine to help us all reach new heights.”
Since launching generative AI solutions a year ago, Asana has continued to deliver on its AI roadmap, underpinned by frontier models from the leading AI labs like Anthropic and OpenAI. To learn more about the use of AI among enterprises - including today’s pressing challenges and opportunities - read Asana’s 2024 State of AI at Work report here.
Asana AI teammates are currently in beta with select enterprise customers. Discover more at Asana's Work Innovation Summit San Francisco and join the waitlist at asana.com/ai.
About Asana
Asana, the #1 AI work management platform, is where work connects to goals. Over 150,000 customers like Amazon, Accenture, and Suzuki rely on Asana to manage and automate everything from goal setting and tracking to capacity planning to product launches. To learn more, visit asana.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240605959051/en/
Asana Communications
Marianne Ridgeway
press@asana.com
Source: Asana, Inc.
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