Asana Appoints Josh Abdulla as Head of Customer Experience
Asana (NYSE:ASAN, LTSE:ASAN) has appointed Josh Abdulla as Head of Customer Experience, reporting to Chief Revenue Officer Ed McDonnell. Abdulla, with over 23 years of experience in customer-facing roles, will oversee Asana's customer success, professional services, and support teams. Previously, as Chief Customer Officer at LiveRamp, he led the Global Services organization, significantly reducing churn.
In his new role, Abdulla will focus on driving adoption and maximizing value for Asana's 150,000+ customers. He aims to enhance customer experiences through shared insights, streamlined communications, and support, with the goal of achieving faster time to value for each customer. This appointment underscores Asana's commitment to expanding its enterprise footprint and enabling customers to run their entire business on the platform.
Asana (NYSE:ASAN, LTSE:ASAN) ha nominato Josh Abdulla come Responsabile dell'Esperienza Cliente, riportando al Direttore Commerciale Ed McDonnell. Abdulla, con oltre 23 anni di esperienza in ruoli a contatto con i clienti, supervisionerà il successo dei clienti, i servizi professionali e i team di supporto di Asana. In precedenza, come Chief Customer Officer di LiveRamp, ha guidato l'organizzazione dei Servizi Globali, riducendo significativamente l'abbandono.
Nel suo nuovo ruolo, Abdulla si concentrerà su promuovere l'adozione e massimizzare il valore per oltre 150.000 clienti di Asana. Mira a migliorare le esperienze dei clienti attraverso intuizioni condivise, comunicazioni semplificate e supporto, con l'obiettivo di ottenere un tempo più rapido per il valore per ciascun cliente. Questa nomina sottolinea l'impegno di Asana ad ampliare la propria presenza nel settore aziendale e a consentire ai clienti di gestire l'intero business sulla piattaforma.
Asana (NYSE:ASAN, LTSE:ASAN) ha nombrado a Josh Abdulla como Jefe de Experiencia del Cliente, reportando al Director de Ingresos Ed McDonnell. Abdulla, con más de 23 años de experiencia en roles de atención al cliente, supervisará el éxito del cliente, los servicios profesionales y los equipos de soporte de Asana. Anteriormente, como Chief Customer Officer en LiveRamp, lideró la organización de Servicios Globales, reduciendo significativamente la tasa de abandono.
En su nuevo papel, Abdulla se centrará en impulsar la adopción y maximizar el valor para los más de 150,000 clientes de Asana. Su objetivo es mejorar las experiencias del cliente a través de conocimientos compartidos, comunicaciones simplificadas y soporte, con el fin de lograr un tiempo más corto para obtener valor para cada cliente. Esta designación subraya el compromiso de Asana de expandir su huella empresarial y permitir que los clientes gestionen todo su negocio en la plataforma.
아사나 (NYSE:ASAN, LTSE:ASAN)는 조시 압둘라를 고객 경험 책임자로 임명하였으며, 수익 책임자 에드 맥도넬에게 보고합니다. 압둘라는 고객과의 접촉 분야에서 23년 이상의 경력을 보유하고 있으며, 아사나의 고객 성공, 전문 서비스 및 지원 팀을 감독할 것입니다. 이전에 라이브램프에서 고객 책임자로서 글로벌 서비스 조직을 이끌며 상당히 이탈률을 줄였습니다.
새로운 역할에서 압둘라는 채택을 촉진하고 가치를 극대화하는 것에 집중할 것입니다. 그는 150,000명 이상의 아사나 고객을 위한 고객 경험을 향상시키기 위해 공유 통찰력, 간소화된 커뮤니케이션 및 지원을 통해, 각 고객의 가치를 보다 빨리 실현할 수 있도록 노력하고자 합니다. 이번 임명은 아사나가 기업 기반을 확장하고 고객이 플랫폼에서 비즈니스를 전반적으로 운영할 수 있도록 지원하겠다는 의지를 강조합니다.
Asana (NYSE:ASAN, LTSE:ASAN) a nommé Josh Abdulla directeur de l'expérience client, qui reportera au directeur des revenus Ed McDonnell. Abdulla, qui possède plus de 23 ans d'expérience dans des rôles en contact avec les clients, supervisera le succès client, les services professionnels et les équipes de soutien d'Asana. Auparavant, en tant que directeur de la clientèle chez LiveRamp, il a dirigé l'organisation des services mondiaux, réduisant ainsi considérablement le taux de désabonnement.
Dans son nouveau rôle, Abdulla se concentrera sur la promotion de l'adoption et la maximisation de la valeur pour les plus de 150 000 clients d'Asana. Son objectif est d'améliorer l'expérience client grâce à des idées partagées, une communication simplifiée et un soutien, afin d'atteindre un délai plus court pour bénéficier de la valeur pour chaque client. Cette nomination souligne l'engagement d'Asana à élargir son empreinte d'entreprise et à permettre aux clients de gérer l'ensemble de leur activité sur la plateforme.
Asana (NYSE:ASAN, LTSE:ASAN) hat Josh Abdulla zum Leiter der Kundenerfahrung ernannt, der an den Chief Revenue Officer Ed McDonnell berichtet. Abdulla bringt über 23 Jahre Erfahrung in kundenorientierten Positionen mit und wird die Kundenbindung, professionelle Dienstleistungen und die Support-Teams von Asana leiten. Zuvor war er als Chief Customer Officer bei LiveRamp für die globale Serviceorganisation verantwortlich und konnte die Kundenabwanderung erheblich reduzieren.
In seiner neuen Rolle wird Abdulla sich darauf konzentrieren, die Einführung zu fördern und den Wert zu maximieren für über 150.000 Kunden von Asana. Er möchte die Kundenerfahrungen durch gemeinsame Erkenntnisse, optimierte Kommunikation und Unterstützung verbessern, um eine schnellere Wertschöpfung für jeden Kunden zu erreichen. Diese Ernennung unterstreicht Asanas Engagement, die Unternehmenspräsenz auszubauen und den Kunden zu ermöglichen, ihr gesamtes Geschäft auf der Plattform zu führen.
- Appointment of experienced customer success leader Josh Abdulla as Head of Customer Experience
- Potential for improved customer retention and value delivery based on Abdulla's track record at LiveRamp
- Focus on expanding enterprise footprint and increasing customer adoption
- Strategy to enhance customer experience and accelerate time to value for users
- None.
Former LiveRamp Chief Customer Officer brings two decades of experience driving customer value and growth
Abdulla brings over 23 years of experience in customer-facing roles spanning professional services, technical support, and customer success. Most recently, he served as Chief Customer Officer at LiveRamp, leading the company’s Customer Solutions organization, including its Global Services, Global Customer Success, and Global Customer Support teams. While there, Abdulla helped found LiveRamp’s Global Services organization – growing the service’s business to a team of more than 150 employees and improving the reduction in churn by double-digits in just three years.
"Josh's proven track record of building and scaling world-class customer success organizations makes him the ideal leader to take our customer strategies, communications, and engagements to the next level," said Ed McDonnell, Chief Revenue Officer, Asana. "His deep expertise and long-held passion for customers will be invaluable as we expand our enterprise footprint and enable our customers to run their entire business on Asana."
In his new role, Abdulla will drive adoption and ensure Asana's 150,000+ customers1 realize maximum value from the platform, overseeing the development of service offerings in support of customers' unique use cases.
McDonnell continued, “Josh’s arrival reinforces our focus on solving our customers' biggest challenges – providing even greater experiences through shared insights, learnings, streamlined communications, and support. Our goal is faster time to value for each customer, and Josh will be critical to harmonizing the entire customer journey.”
"Asana has amazing potential with over 150K customers, millions of global users, and a powerful brand. We have the opportunity to become the essential platform companies use to run their entire business," said Abdulla. "I'm excited to be a part of this motion by strengthening our customer success engine to deliver unmatched value and growth."
About Asana
Asana, the #1 AI work management platform, is where work connects to goals. Over 150,000 customers like Amazon, Accenture, and Suzuki rely on Asana to manage and automate everything from goal setting and tracking to capacity planning to product launches. To learn more, visit asana.com.
1Includes free and paid customers and is accurate as of March 11, 2024.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240917022396/en/
Asana Communications
Alexandra Tadeu
press@asana.com
Source: Asana, Inc.
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