Humanity and Technology: Aramark Collegiate Hospitality Insights Feed the Whole Student Experience
Aramark (NYSE: ARMK) is adapting its Collegiate Hospitality services for fall 2024 to meet students' desire for both technological efficiency and nostalgia-driven experiences. The company is blending high-tech solutions with wellness-focused programs and in-person interactions. Key initiatives include:
1. A new allergen-friendly pantry concept called 'stress less zone™'
2. 'Dining Rewards' loyalty program for students, faculty, and staff
3. Expansion of low-carbon and plant-forward meal options
4. Introduction of 'SAM', an AI-powered chatbot for campus dining information
5. Implementation of self-checkout and autonomous convenience stores
Aramark is also focusing on providing students with career development opportunities in hospitality through internships, externships, and management programs.
Aramark (NYSE: ARMK) sta adattando i suoi servizi di ospitalità collegiale per l'autunno 2024 per soddisfare il desiderio degli studenti di combinare efficienza tecnologica e esperienze legate alla nostalgia. L'azienda sta mescolando soluzioni ad alta tecnologia con programmi incentrati sul benessere e interazioni dal vivo. Le principali iniziative includono:
1. Un nuovo concetto di dispensa adatto agli allergeni chiamato 'stress less zone™'
2. Programma di fedeltà 'Dining Rewards' per studenti, docenti e personale
3. Espansione di opzioni di pasti a basso carbonio e a base vegetale
4. Introduzione di 'SAM', un chatbot alimentato da intelligenza artificiale per informazioni sul dining nel campus
5. Implementazione di self-checkout e negozi di convenienza autonomi
Aramark si sta anche concentrando sul fornire agli studenti opportunità di sviluppo professionale nel settore dell'ospitalità attraverso tirocini, stage e programmi di gestione.
Aramark (NYSE: ARMK) está adaptando sus servicios de hospitalidad universitaria para el otoño de 2024 para satisfacer el deseo de los estudiantes de contar con eficiencia tecnológica y experiencias nostálgicas. La empresa está combinando soluciones de alta tecnología con programas centrados en el bienestar y interacciones presenciales. Las iniciativas clave incluyen:
1. Un nuevo concepto de despensa amigable con los alérgenos llamado 'stress less zone™'
2. Programa de lealtad 'Dining Rewards' para estudiantes, profesores y personal
3. Expansión de opciones de comidas bajas en carbono y basadas en plantas
4. Introducción de 'SAM', un chatbot impulsado por inteligencia artificial para información sobre la comida en el campus
5. Implementación de checkout automático y tiendas de conveniencia autónomas
Aramark también se está enfocando en proporcionar a los estudiantes oportunidades de desarrollo profesional en el sector de la hospitalidad a través de prácticas, pasantías y programas de gestión.
아라마크 (NYSE: ARMK)는 2024년 가을에 대학 호스피탈리티 서비스를 조정하여 학생들이 원하는 기술적 효율성과 향수를 자극하는 경험을 만족시키고자 합니다. 회사는 고급 기술 솔루션과 웰빙 중심의 프로그램 및 대면 상호작용을 접목하고 있습니다. 주요 이니셔티브는 다음과 같습니다:
1. 'stress less zone™'라는 새로운 알레르기 친화적인 팬트리 개념
2. 학생, 교수진 및 직원들을 위한 'Dining Rewards' 충성도 프로그램
3. 저탄소 및 식물 기반 식사 옵션의 확장
4. 캠퍼스 다이닝 정보를 위한 AI 기반 챗봇 'SAM'의 도입
5. 셀프 체크아웃 및 자율 편의점의 구현
아라마크는 또한 인턴십, 외부 교육 및 관리 프로그램을 통해 학생들에게 호스피탈리티 분야에서의 경력 개발 기회를 제공하는 데 주력하고 있습니다.
Aramark (NYSE: ARMK) adapte ses services de restauration universitaire pour l'automne 2024 afin de répondre au désir des étudiants d'allier efficacité technologique et expériences nostalgiques. L'entreprise mêle des solutions de haute technologie à des programmes axés sur le bien-être et des interactions en personne. Les initiatives clés comprennent :
1. Un nouveau concept de garde-manger adapté aux allergènes appelé 'stress less zone™'
2. Un programme de fidélité 'Dining Rewards' pour les étudiants, le personnel enseignant et le personnel
3. Expansion des options de repas à faible émission de carbone et à base de plantes
4. Introduction de 'SAM', un chatbot alimenté par IA pour les informations sur la restauration du campus
5. Mise en œuvre de caisse automatique et de magasins de commodité autonomes
Aramark s'intéresse également à offrir aux étudiants des opportunités de développement professionnel dans le secteur de l'hospitalité à travers des stages, des externats et des programmes de gestion.
Aramark (NYSE: ARMK) passt seine Dienstleistungen im Hochschulbereich für den Herbst 2024 an, um den Wünschen der Studenten nach technologischer Effizienz und nostalgischen Erlebnissen gerecht zu werden. Das Unternehmen kombiniert hochmoderne Lösungen mit wellnessorientierten Programmen und persönlichen Interaktionen. Zu den wichtigsten Initiativen gehören:
1. Ein neues allergenfreies Pantry-Konzept namens 'stress less zone™'
2. Das Treueprogramm 'Dining Rewards' für Studenten, Dozenten und Mitarbeiter
3. Erweiterung von kohlenstoffarmen und pflanzenbasierten Mahlzeiten
4. Einführung von 'SAM', einem KI-gesteuerten Chatbot für Informationen zum Campus-Dining
5. Implementierung von Self-Checkout und autonomen Convenience-Stores
Aramark konzentriert sich auch darauf, den Studierenden Möglichkeiten zur beruflichen Entwicklung im Gastgewerbe durch Praktika, externe Ausbildungsprogramme und Management-Programme anzubieten.
- Introduction of 'Dining Rewards' loyalty program to enhance customer engagement
- Implementation of AI-powered chatbot 'SAM' to improve student access to dining information
- Expansion of allergen-friendly options with the new 'stress less zone™' concept
- Development of self-checkout and autonomous convenience stores for 24/7 access
- Collaboration with Drexel University to research and develop low-carbon menu items
- None.
As the fall 2024 semester opens, college students look for a seamless integration of their tech-driven society with their yearning for a simpler life—a nostalgia trend that is shaping how they interact with those around them. In response, Aramark (NYSE: ARMK) is meeting these students where they are this fall: Collegiate Hospitality blends high-tech efficiency with tangible, wellness focused programs to bridge these needs while also creating classic, in-person opportunities for a human touch. (Photo: Business Wire)
“We know that students are existing in an emotional paradox right now, based on our broad-based consumer insights,” said Jack Donovan, President and CEO of Aramark Collegiate Hospitality. “Nostalgia for what they perceive as simpler times is changing the way they approach their hospitality experience on campus. At the same time, they are steeped in technology that is integrated in all that they do. Our constant monitoring of student sentiment and satisfaction on campuses allows us to find unique, creative ways to build an ecosystem of hospitality that prioritizes authentic interaction.”
Collegiate Hospitality’s campus partnership is not only about nutritious meals and warm dining experiences, but it is also about providing potentially life-shaping programs that help campus programs to shine. Many colleges and university have deep relationships with our operations on campus, and Aramark welcomes opportunities to give students hands-on, long-term job skills and career pathways in the form of management programs or as interns and externs.
Additionally, Aramark is committed to providing career showcases and highlighting the exciting gamut of career paths that exist in the hospitality industry. In today’s world, practical experience and networking opportunities drive post-graduation success. At times, this looks like broader community engagement, and for campuses across the nation, this looks like participating in highly influential student advisory groups like the Council of Student Advisors and HBCU Emerging Leaders.
“What sets Aramark Collegiate Hospitality apart is its insight-driven attention to the whole student, the whole campus atmosphere, and the whole community experience,” said Donovan. “These partnerships are a win-win all around: campuses see students engaging and we help students find a passion for hospitality.”
Tangible Touchpoints for the Whole Student
This dedication to the whole student provides a true path to hospitality. To do this, Collegiate Hospitality has developed a vast library of programs, resources, and menus to meet students in comfort and health.
Students will find ever expanding allergen-friendly options on campus; Aramark Collegiate Hospitality has unveiled a new pantry concept that augments its already significant work in dietary safety. The stress less zone™ provides additional foods for guests who have an allergy to gluten, peanuts, and/or tree nuts. This section, or zone, of the service area is dedicated solely to foods that meet strict guidelines and for which the manufacturer can confidently and legitimately claim the food is free from gluten, peanuts, and tree nuts. Except for select products—like sliced bread or breakfast cereals—all the zone offerings are in their original, unopened packaging. Guests can review the product ingredients clearly listed on the product label, and they can see brand names they know and trust.
“We strive to create a personalized dining experience for our students to navigate and flourish with at their campus home,” said Theresa Butler, Collegiate Hospitality Vice President for Student Experience. “We take our survey results and consequent trends identification very seriously, and it leads us to build hospitality programs that our community wants and that reward those who enjoy sharing meals with us.”
Beginning in the fall semester, Collegiate Hospitality will also offer a new customer engagement and loyalty program, Dining Rewards, to all students, faculty, and staff. Dining Rewards provides exclusive perks and benefits including birthday gifts, targeted promotional offers, and discounts on select programs. All the program requires is a simple email subscription via the dining website.
There is also a constant evolution of nutritious and sustainable menus—low carbon meals have been embraced by students, and commitments like these have driven recognition of Aramark as a leader in ecologically friendly dining. Students continue to indicate that they are very interested in menu choice, embracing flexitarian attitudes and an openness to plant-forward dining.
Aramark Collegiate Hospitality’s management team at Drexel University has partnered with Drexel Solutions Institute and Drexel Food Lab, a culinary innovation and food product research and development center housed within the University’s College of Nursing and Health Professions. The Food Lab focuses on solving real-world food system challenges and applies culinary arts and science to improve the health of people, the planet, and economies. Drexel researchers are evaluating the impact of introducing menu items that further reduce carbon emissions while enhancing the guest’s culinary experience. In addition to menu innovations made by the Aramark team at Drexel, researchers collected a variety of data produced from a series of tests and interventions to determine the impact these modified menus had on consumer behaviors and satisfaction. Results of this study will be published this fall.
Technological Solutions for Today’s Students
Aramark is leveraging artificial intelligence to help students navigate the wealth of campus dining information available to them. Students can simply turn to Collegiate Hospitality’s chatbot—SAM—an enhanced virtual assistant on CampusDish websites. SAM can answer questions about dining and meal plans as well as direct users to the appropriate person or resource if additional information is needed.
Collegiate Hospitality is also removing friction from the convenience store shopping experience at campuses across the country. Whether students are shopping via self-checkout devices that leverage computer vision to instantly price a student’s basket or fully autonomous stores that utilize a combination of cameras and sensors, technology allows the location to operate 24 x 7, bringing access to the next level.
“When it is at its best, technology fits seamlessly into students' lives while simultaneously improving the experience by making things more tailored or more convenient," said Jonathan Duffy, Vice President of Technology and Innovation for Collegiate Hospitality. “One of students’ most precious commodities is time. These tech-driven solutions allow students to get the information and food that they need whenever they need it.”
An added benefit to the technology is that it adds to the human interaction and relationship building that Aramark Collegiate Hospitality prioritizes. The chatbot and the convenience store technology allows employees to not be behind a point of sale or behind a computer but to be available in the store or in the dining hall to interact with students.
About Aramark Collegiate Hospitality
Aramark Collegiate Hospitality is a premier provider for hospitality ecosystems in higher education, renowned for its commitment to the whole student and enhancing student life through exceptional culinary experiences and innovative dining solutions. With a presence in more than 275 colleges and universities, Collegiate Hospitality uses data driven consumer insights to curate experiences to meet the unique needs of each campus, fostering a vibrant community with diverse and inclusive dining offerings. This intentional integration of campus identity, world class hospitality, and professional opportunity provides a foundational path to student success. Connect with Collegiate Hospitality on LinkedIn.
Aramark (NYSE: ARMK) has been recognized on FORTUNE’s list of “World’s Most Admired Companies,” The Civic 50 by Points of Light 2024, Fair360’s “Top 50 Companies for Diversity” and “Top Companies for Black Executives,” Newsweek’s list of “America’s Most Responsible Companies 2024,” the HRC’s “Best Places to Work for LGBTQ Equality,” and earned a score of 100 on the Disability Equality Index. Learn more at www.aramark.com and connect with us on LinkedIn, Facebook, X, and Instagram.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240812506847/en/
Heather Dotchel, dotchel-heather@aramark.com, 215-264-2112
Source: Aramark
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