Cleveland Browns, Aramark Sports + Entertainment, and Wicket Take Frictionless Technology to Next Level with Large-Scale Deployment of Express Access Concessions
The Cleveland Browns, Aramark Sports + Entertainment, and Wicket are expanding their Express Access concessions at Huntington Bank Field for the 2024 NFL season. This large-scale deployment of frictionless technology builds on the success of the award-winning Express Beer concept. The new system offers building-wide coverage, allowing fans to use grab-and-go concessions throughout the stadium.
Key features include facial authentication for payment and age verification, reduced wait times, and increased efficiency. During the Sept. 8 game, 11% of all transactions at active Express Access locations used this system, with 24% during peak periods at Fast Favorites locations. The technology has shown a 30% repeat usage rate and seamless integration with facial recognition ticketing.
I Cleveland Browns, Aramark Sports + Entertainment e Wicket stanno espandendo i loro accessi rapidi ai punti di ristoro presso il Huntington Bank Field per la stagione NFL 2024. Questa implementazione su larga scala della tecnologia senza attriti si basa sul successo del premiato concetto di Express Beer. Il nuovo sistema offre una copertura completa dell'edificio, permettendo ai tifosi di utilizzare i punti di ristoro 'grab-and-go' in tutto lo stadio.
Le caratteristiche principali includono autenticazione facciale per il pagamento e la verifica dell'età, tempi di attesa ridotti e maggiore efficienza. Durante la partita dell'8 settembre, l'11% di tutte le transazioni nei luoghi attivi di Accesso Rapido ha utilizzato questo sistema, con il 24% durante i periodi di punta nei punti Fast Favorites. La tecnologia ha mostrato un tasso di utilizzo ripetuto del 30% e un'integrazione senza soluzione di continuità con il sistema di biglietteria basato sul riconoscimento facciale.
Los Cleveland Browns, Aramark Sports + Entertainment y Wicket están ampliando sus concesiones de acceso exprés en el Huntington Bank Field para la temporada de la NFL 2024. Este despliegue a gran escala de tecnología sin fricciones se basa en el éxito del galardonado concepto Express Beer. El nuevo sistema ofrece cobertura en todo el edificio, permitiendo a los aficionados utilizar las concesiones para llevar por todo el estadio.
Las características clave incluyen autenticación facial para pagos y verificación de edad, tiempos de espera reducidos y mayor eficiencia. Durante el partido del 8 de septiembre, el 11% de todas las transacciones en las ubicaciones activas de Acceso Exprés utilizaron este sistema, alcanzando un 24% durante los períodos pico en los lugares de Fast Favorites. La tecnología ha mostrado una tasa de uso repetido del 30% e integración fluida con la venta de entradas mediante reconocimiento facial.
클리블랜드 브라운스, 아라마크 스포츠 + 엔터테인먼트, 그리고 위켓이 2024 NFL 시즌을 위해 헌팅턴 뱅크 필드에서 익스프레스 액세스 매점을 확대합니다. 이 대규모 마찰 없는 기술 배치는 수상 경력이 있는 익스프레스 비어 컨셉의 성공을 기반으로 합니다. 새로운 시스템은 건물 전체 커버리지를 제공하여 팬들이 경기장 내에서 '잡고 가기' 매점을 이용할 수 있게 합니다.
주요 특징으로는 결제 및 연령 확인을 위한 안면 인증, 대기 시간 단축, 그리고 효율성 증가가 있습니다. 9월 8일 경기에서 활성 익스프레스 액세스 위치에서 전체 거래의 11%가 이 시스템을 사용했으며, 패스트 페이보릿스 위치에서는 피크 기간 동안 24%에 달했습니다. 이 기술은 30% 재사용률과 얼굴 인식 티켓팅과의 원활한 통합을 보여주었습니다.
Les Cleveland Browns, Aramark Sports + Entertainment et Wicket étendent leurs concessions Accès Express au Huntington Bank Field pour la saison NFL 2024. Ce déploiement à grande échelle de la technologie sans friction s'appuie sur le succès du concept Express Beer primé. Le nouveau système offre une couverture complète du bâtiment, permettant aux fans d'utiliser des concessions à emporter dans tout le stade.
Les caractéristiques clés incluent l'authentification faciale pour le paiement et la vérification de l'âge, des temps d'attente réduits et une efficacité accrue. Lors du match du 8 septembre, 11% de toutes les transactions dans les lieux d'accès Express actifs ont utilisé ce système, avec 24% pendant les heures de pointe dans les lieux Fast Favorites. La technologie a montré un taux de réutilisation de 30% et une intégration transparente avec la billetterie par reconnaissance faciale.
Die Cleveland Browns, Aramark Sports + Entertainment und Wicket erweitern ihre Express-Zugangs Verkaufsstellen im Huntington Bank Field für die NFL-Saison 2024. Diese großangelegte Einführung reibungsloser Technologie baut auf dem Erfolg des preisgekrönten Express Beer Konzepts auf. Das neue System bietet eine gebäudebasierte Abdeckung, die es den Fans ermöglicht, in der gesamten Arena Grab-and-Go-Verkaufsstellen zu nutzen.
Zu den Hauptmerkmalen gehören Gesichtserkennung für Zahlungen und Altersprüfung, verkürzte Wartezeiten und erhöhte Effizienz. Während des Spiels am 8. September wurden 11% aller Transaktionen an aktiven Express-Zugangsstandorten über dieses System abgewickelt, wobei der Wert in Spitzenzeiten an den Fast Favorites Standorten bei 24% lag. Die Technologie hat eine Wiederverwendungsrate von 30% und nahtlose Integration mit der Gesichtserkennung von Tickets gezeigt.
- Expansion of Express Access concessions to cover the entire stadium
- 11% of transactions processed through Express Access on Sept. 8
- 24% of transactions processed through Express Access during peak periods
- 30% of customers made repeat purchases via Express Access during home opener
- 65% of fans enrolled in facial ticketing also enrolled in payments
- Reduced wait times by more than 30 seconds on average in 2023
- None.
“As the sports industry evolves, so must the gameday experience. Fans want to enjoy everything their stadium offers without missing any action,” said Alicia Woznicki, Vice President of Design and Development, Aramark Sports + Entertainment. “The success of Express Beer at the Browns’ stadium showed us that fans are interested and willing to enroll in the digital age verification process, which gave us the confidence to expand on a much larger scale and introduce a comprehensive food and beverage program with the same capabilities.”
New for the 2024 NFL season, the Express Access offering ensures building-wide coverage, allowing fans to utilize the innovative, grab-and-go concessions model no matter where they are seated in the stadium – changing the game by reducing wait times, increasing efficiency, and driving revenue.
“Express Access has become a critical part of amplifying our fans’ gameday experience and making sure we’re getting them into Huntington Bank Field and through concession lines efficiently and seamlessly,” said Brandon Covert, Vice President of Information Technology, Cleveland Browns. “We’re thrilled to expand this program and looking forward to continuing to work with our partners at Aramark Sports + Entertainment and Wicket as well as Mashgin and Tapin2 on this stadium-wide enhancement this season.”
Express Access: Key Facts and Stats
- Award-Winning Technology. Express Beer earned the 2024 VenuesNow Excellence in Concessions Award for Best Technology and a nomination for Technology Collaboration of the Year on SportsBusiness Journal’s 2024 Sports Business Tech Awards list.
- Building-Wide Coverage ensures fans can use Express Access from any quadrant within the stadium to purchase both food and beverage.
- Facial Authentication used for payment for both food and beverage and age verification on alcohol purchases for guests 21+ using a valid, government-issued ID.
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Increased Efficiency. On Sept. 8,
11% of all transactions at the 12 active Express Access locations were processed through this new system. During the peak period prior to kickoff, an impressive24% of transactions were processed through this system at the two Pilot Fast Favorites locations. - Reduced Wait Times. In 2023, Express Beer, a partnership with Lava.ai and Tapin2, was introduced at 6 locations throughout Huntington Bank Field, cutting wait times by more than 30 seconds on average.
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Repeat Usage. The quick and easy user experience is demonstrated by the
30% of customers who purchased more than once via Express Access during the home opener. -
Seamless Integration. Fans already using facial recognition for ticketing were early adopters of Express Access. In fact,
65% of fans who enrolled in Wicket's facial ticketing this season also enrolled in payments. - Frictionless Transactions at Entry. Beverage portables stationed at the Express Access entrance gates offer a convenient option for enrollees to complete their first transaction as soon as they arrive at the stadium.
"Wicket is committed to enabling a sensational event experience, and the Express Access program at Huntington Bank Field is a prime example of this," said Alastair Partington, CEO, Wicket. "Partnering with Aramark Sports + Entertainment to enable frictionless transactions at more locations throughout the stadium allows fans to spend less time in line and more time enjoying the action on the field."
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About Aramark Sports + Entertainment
Aramark Sports + Entertainment serves more than 150 award-winning food and beverage, retail, and facility service programs in premier stadiums, arenas, convention centers, cultural attractions, performance venues, and unique entertainment destinations across
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Media:
Sheena Weinstein
weinstein-sheena@aramark.com
Source: Aramark Sports + Entertainment
FAQ
What is Express Access at Huntington Bank Field?
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