Aramark Sports + Entertainment Expands NCAA Portfolio, Executes Large-Scale Renovations Ahead of 2024 College Football Kick-Off
Aramark Sports + Entertainment (NYSE: ARMK) is expanding its NCAA portfolio and implementing major renovations ahead of the 2024 college football season. The company has added Georgia Southern University and Washington State University as new clients, expanded services at East Carolina University, and conducted significant renovations at Louisiana State University, the University of North Carolina, and the University of Tennessee.
Aramark is focusing on enhancing fan engagement and operational excellence across its 21 NCAA sports venues. Key improvements include:
- Launching new premium hospitality brands at East Carolina and Washington State
- Introducing Walk Thru Bru express markets at Georgia Southern and University of Georgia
- Implementing VisioLab self-checkout technology at Georgia Southern
- Reimagining food concepts at the University of Virginia, University of North Carolina, and NC State
These enhancements aim to improve speed of service, increase local food variety, and create memorable experiences for college sports fans.
Aramark Sports + Entertainment (NYSE: ARMK) sta espandendo il suo portfolio NCAA e implementando importanti ristrutturazioni in vista della stagione di football universitario 2024. L'azienda ha aggiunto la Georgia Southern University e la Washington State University come nuovi clienti, ha ampliato i servizi presso la East Carolina University e ha effettuato significative ristrutturazioni presso la Louisiana State University, l'Università della Carolina del Nord e l'Università del Tennessee.
Aramark si sta concentrando su migliorare l'engagement dei fan e l'eccellenza operativa in tutti i suoi 21 impianti sportivi NCAA. I principali miglioramenti includono:
- Il lancio di nuovi marchi di ospitalità premium presso la East Carolina e la Washington State
- L'introduzione di mercati express Walk Thru Bru alla Georgia Southern e all'Università della Georgia
- Implementazione della tecnologia di self-checkout VisioLab alla Georgia Southern
- Riprogettazione dei concetti alimentari presso l'Università della Virginia, l'Università della Carolina del Nord e la NC State
Questi miglioramenti mirano a velocizzare il servizio, aumentare la varietà di cibi locali e creare esperienze memorabili per i tifosi degli sport universitari.
Aramark Sports + Entertainment (NYSE: ARMK) está expandiendo su portafolio de la NCAA e implementando importantes renovaciones de cara a la temporada de fútbol universitario 2024. La compañía ha añadido a la Georgia Southern University y la Washington State University como nuevos clientes, ha ampliado los servicios en la East Carolina University y ha llevado a cabo renovaciones significativas en la Louisiana State University, la Universidad de Carolina del Norte y la Universidad de Tennessee.
Aramark se está enfocando en mejorar la participación de los aficionados y la excelencia operativa en sus 21 instalaciones deportivas de la NCAA. Las principales mejoras incluyen:
- Lanzamiento de nuevas marcas de hospitalidad premium en East Carolina y Washington State
- Introducción de mercados express Walk Thru Bru en Georgia Southern y la Universidad de Georgia
- Implementación de la tecnología de auto-cobro VisioLab en Georgia Southern
- Reimaginación de conceptos alimentarios en la Universidad de Virginia, la Universidad de Carolina del Norte y la NC State
Estas mejoras tienen como objetivo mejorar la velocidad del servicio, aumentar la variedad de alimentos locales y crear experiencias memorables para los aficionados a los deportes universitarios.
아라마크 스포츠 + 엔터테인먼트(NYSE: ARMK)는 NCAA 포트폴리오를 확장하고 2024 대학 미식축구 시즌에 앞서 주요 리노베이션을 실시하고 있습니다. 이 회사는 조지아 서던 대학교와 워싱턴 주립 대학교를 새로운 고객으로 추가했습니다, 동부 캐롤라이나 대학교에서 서비스를 확대했으며, 루이지애나 주립 대학교, 노스캐롤라이나 대학교, 테네시 대학교에서 상당한 리노베이션을 수행했습니다.
아라마크는 팬 참여와 운영 우수성을 향상시키는 데 집중하고 있습니다 21개의 NCAA 스포츠 시설 전반에 걸쳐 있습니다. 주요 개선 사항은 다음과 같습니다:
- 동부 캐롤라이나 및 워싱턴 주립 대학교에서 새로운 프리미엄 환대 브랜드 출시
- 조지아 서던 및 조지아 대학교에 Walk Thru Bru 익스프레스 마켓 도입
- 조지아 서던에서 VisioLab 셀프 체크아웃 기술 구현
- 버지니아 대학교, 노스캐롤라이나 대학교 및 NC 주립 대학교에서 식품 개념 재구상
이러한 개선은 서비스 속도를 높이고 로컬 음식 다양성을 증가시키며 대학 스포츠 팬들을 위한 기억에 남는 경험을 만드는 것을 목표로 하고 있습니다.
Aramark Sports + Entertainment (NYSE: ARMK) élargit son portefeuille NCAA et réalise d'importantes rénovations avant la saison de football universitaire 2024. L'entreprise a ajouté l'Université du Sud de la Géorgie et l'Université d'État de Washington en tant que nouveaux clients, a étendu les services à l'Université de l'Est de la Caroline et a effectué des rénovations significatives à l'Université d'État de Louisiane, à l'Université de Caroline du Nord et à l'Université du Tennessee.
Aramark se concentre sur l'amélioration de l'engagement des fans et de l'excellence opérationnelle dans ses 21 installations sportives NCAA. Les principales améliorations comprennent :
- Lancement de nouvelles marques d'hospitalité premium à East Carolina et Washington State
- Introduction de marchés express Walk Thru Bru à Georgia Southern et à l'Université de Géorgie
- Implémentation de la technologie de libre-service VisioLab à Georgia Southern
- Réinvention des concepts alimentaires à l'Université de Virginie, à l'Université de Caroline du Nord et à NC State
Ces améliorations visent à améliorer la rapidité du service, à augmenter la variété des aliments locaux et à créer des expériences mémorables pour les amateurs de sports universitaires.
Aramark Sports + Entertainment (NYSE: ARMK) erweitert sein NCAA-Portfolio und führt umfangreiche Renovierungen vor der College-Fußballsaison 2024 durch. Das Unternehmen hat die Georgia Southern University und die Washington State University als neue Kunden hinzugefügt, die Dienstleistungen an der East Carolina University erweitert und bedeutende Renovierungen an der Louisiana State University, der University of North Carolina und der University of Tennessee durchgeführt.
Aramark konzentriert sich darauf, die Fan-Interaktion und operationale Exzellenz über seine 21 NCAA-Sportstätten hinweg zu verbessern. Zu den wichtigsten Verbesserungen gehören:
- Die Einführung neuer Premium-Hospitality-Marken an der East Carolina und der Washington State
- Die Einführung von Walk Thru Bru Express-Märkten an der Georgia Southern und der University of Georgia
- Implementierung der VisioLab-Selbstbedienungstechnologie an der Georgia Southern
- Neugestaltung von Lebensmittelkonzepten an der University of Virginia, der University of North Carolina und der NC State
Diese Verbesserungen zielen darauf ab, die Servicegeschwindigkeit zu erhöhen, die Vielfalt lokaler Lebensmittel zu steigern und unvergessliche Erlebnisse für College-Sportfans zu schaffen.
- Expansion of NCAA portfolio with new clients Georgia Southern University and Washington State University
- Renewal of several elite collegiate athletic accounts
- Introduction of innovative services like Walk Thru Bru express markets and VisioLab self-checkout technology
- Launch of new premium hospitality brands at East Carolina and Washington State universities
- Major renovations and concept reimagining at multiple universities to enhance fan experience
- None.
Aramark's expansion in the NCAA market is a strategic move to strengthen its position in the collegiate sports sector. While this news doesn't directly impact financial results, it signals potential for future revenue growth. The company's focus on fan-centric innovations and operational optimizations could lead to increased customer satisfaction and, consequently, higher sales.
The addition of new clients like Georgia Southern and Washington State, along with expanded services at East Carolina, demonstrates Aramark's ability to win and grow accounts. This expansion, coupled with successful renewals of elite collegiate accounts, suggests a positive outlook for Aramark's market share in this segment.
Investors should note that while these developments are promising, their financial impact may take time to materialize. The true test will be in how effectively Aramark can leverage these new partnerships and innovations to drive revenue growth and profitability in the coming seasons.
Aramark's implementation of advanced technologies in NCAA venues showcases its commitment to enhancing the fan experience through innovation. The introduction of Walk Thru Bru express markets with self-serve options and age verification systems represents a significant leap in convenience and efficiency for stadium concessions.
Particularly noteworthy is the deployment of VisioLab self-checkout technology at Georgia Southern University, marking one of the first full-season implementations in NCAA football stadiums. This move aligns with broader industry trends towards contactless and automated solutions, potentially reducing labor costs and improving transaction speeds.
From an investor's perspective, Aramark's focus on tech-driven solutions could lead to improved operational efficiency and higher profit margins in the long term. However, the initial investment in these technologies may impact short-term financials and the return on investment will need to be closely monitored.
This season, Aramark welcomed Georgia Southern University and Washington State University as new clients, expanded its business at East Carolina University to include Premium Services and Training Table operations, and conducted major renovations at Louisiana State University, the University of North Carolina, and the University of Tennessee. Additionally, Aramark successfully renewed several elite collegiate athletic accounts ahead of the new academic year, further demonstrating its strength in partnership innovation.
“Success is not just about winning games; it’s about creating an environment that makes fans want to come back time and time again,” said Kris Armes, Aramark’s Director of Collegiate Athletics. Specializing in collegiate accounts, Armes is transforming venues by optimizing operations through advanced analytics and strategic planning. He also leads the onboarding of new clients, using his expertise to enhance fan engagement and boost performance excellence across venues. Under Armes’ leadership, Aramark is bringing the fan-centric, data-driven, innovative approach that has proven successful across its professional sports portfolio to the NCAA landscape.
“Aramark is committed to revolutionizing hospitality with our fan-first philosophy,” said Alison Birdwell, President and CEO of Aramark Sports + Entertainment. “Our growth in the NCAA is marked by a drive to deliver groundbreaking services and unparalleled experiences every game day. By strategically investing in our partners, we are setting new standards of excellence and creating unforgettable moments for college sports’ most dedicated fans.”
Enhancements have been made across Aramark’s portfolio in collaboration with its partners at collegiate venues including, Clemson University, East Carolina University, Georgia Southern University, Louisiana State University, North Carolina State University, University of Arizona, University of Georgia, University of Iowa, University of Kentucky, University of Minnesota, University of North Carolina, University of Pennsylvania, University of South Carolina, University of Tennessee, University of Virginia, University of Washington, Virginia Tech, and Washington State University.
Some of the standout advancements designed to improve speed of service, increase variety of local favorites, and ensure an unforgettable food and beverage experience include:
Premium Services
Two new hospitality brands will be launching this season, Pirate Hospitality at East Carolina University and Crimson Hospitality at Washington State University. These bespoke brands will provide services for clubs, luxury suites and special events at the stadiums. Additionally, the University of Tennessee is expected to unveil a state-of-the-art kitchen to support the elevated and expansive menu options on game day, and University of Virginia will be introducing a premium wine bar featuring local wineries with unique offers each game.
Speed of Service Innovations
Aramark’s game-changing, grab-and-go Walk Thru Bru express markets will now be available at Georgia Southern University and University of Georgia. Guests who verify their age as 21+ using valid, government-issued identification can serve themselves and choose from a wide variety of beverages. Select Walk Thru Brus at Georgia Southern University will be equipped with VisioLab self-checkout technology, marking one of the first NCAA football stadiums to offer this technology for a full season.
Concepts Reimagined
With a bold approach to menus and branding that pays homage to tradition, five new concepts are being launched at the University of Virginia. The University of North Carolina has also undergone massive updates, including the addition of BBQ, Hot Dog, and Classics locations. NC State will debut several new brands, including a grilled cheese concept and a quick serve marketplace.
About Aramark Sports + Entertainment
Aramark Sports + Entertainment serves more than 150 award-winning food and beverage, retail, and facility service programs in premier stadiums, arenas, convention centers, cultural attractions, performance venues, and unique entertainment destinations across
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Media Contact:
Sheena Weinstein
weinstein-sheena@aramark.com
Source: Aramark Sports + Entertainment
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