American Rebel Holdings, Inc. - AREB STOCK NEWS

American Rebel Holdings has announced the successful launch of its new product, American Rebel Light Lager, at the Country Stampede Music Festival in Bonner Springs, Kansas from June 27-29. The launch marks the first time Rebel Light was available for purchase in Kansas, distributed by Standard Beverage The event featured ads on jumbotrons, wrist bands, and the front of the stage. The exposure helped the company secure over 100 retail locations in Kansas. The festival saw American Rebel Beer sponsoring the 'Party Pit,' where attendees and musicians, including LOCASH, engaged with the product.

The festival included performances by Chris Janson, Riley Green, and Jon Pardi. Both American Rebel and Standard Beverage have strong local ties to Kansas, with facilities and long-standing histories in the region.

American Rebel Holdings announced that its American Rebel Light Beer is now available in over 100 retail locations across Kansas, including 75 liquor stores, 25 grocery stores, and 4 convenience stores.

The company, which specializes in safes, personal security, self-defense products, and apparel, is working with distributors to expand its beer's reach. CEO Andy Ross mentioned plans for nationwide distribution, leveraging a partnership with AlcSource and current agreements with distributors in Connecticut, Ohio, and Tennessee.

With full production set to commence in 30 days, American Rebel aims to capture market share with its premium, value-oriented light lager.

American Rebel Holdings has signed a distribution agreement with Dichello Distributors to market its American Rebel Light beer in Connecticut. Dichello, a family-founded company with almost 90 years of experience, will leverage its extensive distribution network to introduce the beer to local stores and bars. The partnership aims for a rapid market rollout this summer. Dichello President John Hall and American Rebel CEO Andy Ross are optimistic about the collaboration, citing shared market understanding and aggressive distribution strategies.

American Rebel Holdings (NASDAQ: AREB) reported its financial results for Q1 2024, ending March 31, 2024. The company generated $4.0 million in revenue and a gross profit of $0.84 million. However, it posted a GAAP EBITDA loss of $2.3 million and an adjusted EBITDA loss of $1.1 million. Key business highlights include the successful launch of American Rebel Beer, which will enter full-scale production in August 2024, and new distribution partnerships in Ohio, Tennessee, Kansas, and Connecticut. The company also announced that American Rebel Light Beer would be featured at various events and locations, including Eldora Speedway and the Country Stampede Music Festival. Financial margins for its subsidiary, Champion Safe, are expected to improve due to tighter cost controls.

American Rebel Holdings announced its American Rebel Light Lager will debut at the Country Stampede Music Festival in Bonner Springs, Kansas, from June 27-29. This marks the first time Rebel Light will be available in Kansas, distributed by Standard Beverage The festival, featuring artists like Chris Janson and Jon Pardi, will see Rebel Light ads and logos on 2,500 wristbands in the

American Rebel Holdings (NASDAQ: AREB) will debut its American Rebel Light Beer at Tony Stewart's Eldora Speedway during the Dirt Track Late Model Dream Week from June 5-8. The launch marks the beer's first commercial availability. CEO Andy Ross emphasized the strategic importance of this venue and announced a partnership with Bonbright Distributors to expand distribution in Ohio. Bonbright's fleet covers nine Ohio counties, aiming to strengthen American Rebel's market presence. The launch at Eldora Speedway is poised to enhance brand visibility and distribution reach for American Rebel Light Beer.

American Rebel Holdings (NASDAQ: AREB) will exhibit at the 2024 NRA Annual Meeting in Dallas, Texas, from May 17 to May 19.

The company will introduce American Rebel Light Beer, alongside its safes and concealed carry products, to an expected 75,000 attendees. CEO Andy Ross emphasized the importance of this event for launching their new beer to a like-minded audience.

Former President Donald Trump and Texas Governor Greg Abbott will be among the keynote speakers. The annual meeting, returning to Dallas after six years, is expected to significantly boost the local economy.

American Rebel encourages investors to register for updates on investment opportunities via their public offering website.

On May 15, 2024, American Rebel (NASDAQ: AREB) announced the appointment of GBQ Partners, as its independent registered public accounting firm, effective May 14, 2024. This decision follows a thorough evaluation and has been approved by the Audit Committee.

American Rebel plans to file a Form 12b-25 to seek a extension for its upcoming 10-Q report. The extension request will be filed no later than one business day after the original deadline.

American Rebel Holdings (NASDAQ: AREB), a company specializing in American Rebel Beer and branded safes, personal security, self-defense products, and apparel, announced its participation in the EF Hutton Annual Global Conference in New York on May 15, 2024. CEO Andy Ross will present, and the management team will engage in one-on-one investor meetings throughout the day. The event aims to provide insights into the company's business strategies and market position.