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Apyx Medical Corporation Announces Appointment of Wendy Levine to the Company’s Board of Directors
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Neutral)
Tags
management
Rhea-AI Summary
Apyx Medical Corporation (NASDAQ:APYX) has appointed Wendy Levine to its Board of Directors, effective August 25, 2021. Ms. Levine brings over 25 years of experience in healthcare marketing and advertising, having held leadership roles across various global healthcare companies including Johnson & Johnson and Novartis. CEO Charlie Goodwin expressed confidence in Ms. Levine's ability to enhance consumer marketing strategies for Apyx's innovative Helium Plasma Technology, marketed as Renuvion® and J-Plasma® in their respective markets.
Positive
Appointment of Wendy Levine to the Board, expected to enhance marketing strategies.
Levine's extensive experience in healthcare sectors may bring fresh perspectives.
Negative
None.
CLEARWATER, Fla.--(BUSINESS WIRE)--
Apyx Medical Corporation (NASDAQ:APYX) (the “Company”), a maker of medical devices and supplies and the developer of Helium Plasma Technology, marketed and sold as Renuvion® in the cosmetic surgery market and J-Plasma® in the hospital surgical market, announced today that the Company has appointed Wendy Levine to the Board of Directors, effective August 25, 2021. Ms. Levine will serve as a Director and member of the Regulatory Compliance Committee.
“I am pleased to welcome Ms. Levine to our Board and look forward to leveraging her 25 years of healthcare marketing and advertising experience across the pharmaceutical, biotech, medical device and vaccine sectors,” said Charlie Goodwin, Chief Executive Officer. “Ms. Levine has worked in a variety of marketing and advertising positions during her career, including leadership roles at large, global healthcare companies. We expect her experience in developing and executing successful consumer marketing strategies will be particularly valuable in the years to come.”
Ms. Levine is Group President and head of the advertising business at 21GRAMS, part of Real Chemistry, a global health innovation company, that she founded with her partners in 2018. From 2003 to 2007, Ms. Levine worked at Johnson & Johnson, where she served as Group Product Director in the Specialty Pharmaceuticals Business Unit and then as Director, Stakeholder Marketing in the Medical Device Business Unit. From 2007 to 2009, Ms. Levine held the position of Senior Director of Marketing for the influenza portfolio at Novartis Vaccines. From 2009 to 2014, a love for advertising brought her to the agency world, where she rose through the ranks within account management at The Bloc. From 2014 to 2015, Ms. Levine held the role of EVP, Managing Director at McCann Health. From 2015 to 2017, she worked as Director of Client Services at GSW. Ms. Levine received her bachelor’s degree in interdisciplinary studies (economics and Western European culture) from the University of Pittsburgh and a master’s degree in education from Beaver College (Arcadia University).
About Apyx Medical Corporation:
Apyx Medical Corporation is an advanced energy technology company with a passion for elevating people’s lives through innovative products in the cosmetic and surgical markets. Known for its innovative Helium Plasma Technology, Apyx is solely focused on bringing transformative solutions to the physicians and patients it serves. The company’s Helium Plasma Technology is marketed and sold as Renuvion® in the cosmetic surgery market and J-Plasma® in the hospital surgical market. Renuvion® offers surgeons and physicians a unique ability to provide controlled heat to the tissue to achieve their desired results. The J-Plasma® system allows surgeons to operate with a high level of precision while minimizing unintended tissue trauma. The Company also leverages its deep expertise and decades of experience in unique waveforms through original equipment manufacturing (OEM) agreements with other medical device manufacturers. For further information about the Company and its products, please refer to the Apyx Medical Corporation website at www.ApyxMedical.com.
What is the significance of Wendy Levine's appointment to Apyx Medical Corporation's Board?
Wendy Levine's appointment is significant as she brings over 25 years of healthcare marketing experience, which is expected to enhance Apyx's consumer marketing strategies.
When did Wendy Levine join the Board of Apyx Medical Corporation?
Wendy Levine joined the Board of Apyx Medical Corporation on August 25, 2021.
What experience does Wendy Levine have that is relevant to Apyx Medical Corporation?
Wendy Levine has held leadership roles in marketing for various global healthcare companies, including Johnson & Johnson and Novartis, making her experience highly relevant to Apyx's strategic goals.
How might Wendy Levine's leadership impact Apyx Medical Corporation?
Levine's leadership could impact Apyx by leveraging her extensive marketing background to improve brand positioning and enhance market reach of its Helium Plasma Technology products.
