APRU releases proposed design for new HARD RUSH™ Seltzer
APRU LLC, a subsidiary of Apple Rush Company, Inc. (OTC PINK: APRU), announced the proposed design for its new Hard Rush™ beverage, now submitted for regulatory approval by the BATF. Developed in collaboration with key partners, the brand aims for a Q1 2022 launch in Wisconsin, Illinois, and Indiana. CEO Tony Torgerud emphasized the significance of this product in expanding their portfolio, including potential hemp-infused varieties. The brand, co-owned with Corr Brands, Inc., represents a strategic move to enhance market presence and consumer appeal in the specialty beverage sector.
- Launch of Hard Rush™ beverage proposed for Q1 2022.
- Strategic collaboration with AHT Creative and Corr Brands.
- Focus on expanding product line with potential hemp-infused options.
- Established brand recognition in the natural beverage industry.
- None.
TITUSVILLE, Fla., Oct. 18, 2021 /PRNewswire/ -- APRU LLC, a wholly owned subsidiary of the Apple Rush Company, Inc. (OTC PINK: APRU), releases the Hard Rush™ proposed design that is being presented to the BATF for regulatory approval. This design has been created in collaboration with Ahmad Toom, chief designer at AHT Creative and Southern Eagle Distributing, Inc., APRU LLC, and Corr Brands, Inc. The Hard Rush™ brand and trademark is jointly owned by the Apple Rush Company, Inc. and Corr Brands, Inc.
The Hard Rush™ Brand is set to be released in the first quarter of 2022 in the states of Wisconsin, Illinois, and Indiana, and we are looking to file a couple of other applications as well. Tony Torgerud, CEO of APRU stated, "Element Brands is gaining some traction and it is time to add another product that pushes us forward as a specialty new age beverage manufacturer. We will be looking at the possibility of creating a hemp infused version of seltzer or cider as well." Bob Corr, CEO of Corr Brands, Inc., said, "We spent a lot of money, time, and effort fighting for our trademark, and are finally able to move forward with our plans. Tony has worked hard to secure blending, packaging, and distribution to initially launch the product." Mr. Torgerud added, "We continue to look for opportunities to expand our footprint, and product mix. Our desire is to bring products to the market that consumers love. As we continue down this path, we will seek to acquire some additional vertically integrated partners so we can be in complete control of all of our product lines."
About The Apple Rush Co., Inc.
The Apple Rush® Company, Inc.(APRU) through its subsidiaries APRU, LLC. Apple Rush Manufacturing, LLC. is a distributor of CPG products under the trademarked Apple Rush® brand, Element Brands, Hard Rush and other labels, all natural Apple Rush® Sparkling Juices, and research and development, of premium hemp extracts that contain a broad range of cannabinoids and natural hemp derivatives and other active ingredients such as our exclusive agathos active, kratom, kava, blue lotus, and ginseng. The Apple Rush® brand has more than 40 years of existence in the natural beverage industry. As a historical leader in the organic and natural beverage sector our goal is to also become the leader in the distribution of anhydrous hemp oil products nationwide.
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Investor relations Contact:
Tony Torgerud
888-741-3777 ext 2
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SOURCE The Apple Rush Company, Inc.
FAQ
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